1. From Textbooks to eBooks… Presented by: Anne Antunes Haws Dir., Academic Publishing University of Phoenix

2. Agenda  University of Phoenix  Innovative Learning Tools  eBooks vs. Textbooks  Perspectives  Summary

3. University of Phoenix  Largest private university in N. A. - 275,000 students (working adults) - 20,000 faculty (practitioners) - Focus on collaborative learning - 170+ campuses (U.S., Puerto Rico, and British Columbia) - Online campus (Worldwide)  8 Colleges - 70+ Programs - Degree and Certificate

4. Innovative Learning Tools  rEsource/UOP electronic portal  eBook Collection  Virtual Organizations  Simulations  Inside Stories

5. eBook vs. Textbook  General level of acceptance - 3 years - Switchover students most resistant.  Print eBook - pervasive  Transition to online reading - Website

6. User Perspective  Captive audience  Students pay rEsource fee  Choices - Browser view - PDF - Buy text  Less than 1% buy hardcopy

7. UOP Perspective  Advantages for students - Avoid high cost of textbooks - Ability to search electronically - Cut/Paste into summary docs - Choices in content access  DRM - Publishers require it - Students don’t want it

8. Summary  Shifting to world of digital content  Balancing act - Protecting publishers (licensed content). - Adding value to end user experience.