1. Antwerp, Diamonds and Tourists: Potential Partnerships? Antwerp, Diamonds and Tourists: Potential Partnerships? Mark Van Bockstael Chief Officer International Affairs AWDC Mark Van Bockstael Chief Officer International Affairs AWDC

2. 4 th 4 th Century BC  Far East 13 th 13 th Century  Bruges via Venice 15 th 15 th Century  Lodewijk van Bercken 16 th 16 th Century  Antwerp’s Golden Age 17 th 17 th Century  Tavernier sells diamonds to Louis XIV  Amsterdam vs. Antwerp 18 th 18 th Century  Diamonds in Brazil (Diamantina) 19 th 19 th Century  Kimberly (SA)  De Beers  Antwerp Antwerp and Diamonds, The heritage Antwerp and Diamonds, The heritage

3. 80% of all rough diamonds pass through Antwerp strong ties with Africa, Russia and Canada 50% of all polished diamonds pass through Antwerp strong ties with Chinese, Swiss and US markets strong ties with polishing hubs in India andIsrael Average yearly turnover 40 billion US$ or 200 million US$ per day Antwerp, the world’s leading diamond trade centre… …for rough and polished Antwerp, the world’s leading diamond trade centre… …for rough and polished

4. Antwerp, the world’s leading diamond trade centre … …for rough and polished Antwerp, the world’s leading diamond trade centre … …for rough and polished

5. Antwerp the beating heart of the diamond industry Antwerp’s selling points

6. South Africa The United States India People’s Republic of China Russia Shanghai Diamond Day & Gala Evening AWDC Focus on BRIC-countries and Africa Welcoming official delegations in Antwerp AWDC Focus on BRIC-countries and Africa Welcoming official delegations in Antwerp

7. Diamonds pure carbon crystals formed under extreme heat and great pressure 150 km beneath the earth’s surface

8. A diamond, is different A diamond, is different Commodities Nature’s treasure

9. Diamonds 4 C’s C arat C larity C olour C ut

10. Carat Clarity Cut Color 4 C’s

11. Diamonds are getting more rare Diamond reserves at an all time low Major new mines not being found Diamond reserves at an all time low Major new mines not being found

12. Nominal Consumer Demand PWP Polished Supply Source: De Beers UK Ltd estimates. Note: Supply figure excludes existing polished stock in pipeline Supply/demand favorable long-term Supply/demand favorable long-term Growing demand from China & India Demand likely to exceed supply through much of the next decade Growing demand from China & India Demand likely to exceed supply through much of the next decade

13. The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 Polished Price Evolution

14. The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 Polished Price Evolution

15. The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 The index is based on prices in US$ and gives the average price evolution on the Antwerp market. The index is for diamonds ranging in color from exceptional white to white and in clarity from LC to VS2 Polished Price Evolution

16. Consumer research findings Diamond Jewelry seen as the N°1 gift to retain value 39% consumers choose diamonds as the ONE gift to do so Women want ONE decent present 62 % women strongly agree that one gift of better quality beats several small gifts. Diamond Jewelry seen as the N°1 gift to retain value 39% consumers choose diamonds as the ONE gift to do so Women want ONE decent present 62 % women strongly agree that one gift of better quality beats several small gifts.

17. WOMEN 1 st choice 2 nd choice HONG KONG CHINA GULF JAPAN USA KSA INDIA FRANCE TURKEY ITALY Consumers want diamonds most desirable luxury product in almost all major countries Consumers want diamonds most desirable luxury product in almost all major countries

18. Strategy: Value in three dimensions Strategy: Value in three dimensions

19. Antwerp, Diamonds and Tourists: Existing Hurdles: Antwerp is (loose) diamond Wholesale centre, hence limited infrastructure to cater for tourists’ needs 21% VAT (TVA/BTW) refundable upon export AWDC and Antwerp’s Jewelry organisations can provide relevant contacts to visiting groups and travel organisations upon request

22. Thank you