1. ANGr Athletics

2. Our mission… Create a new brand that will represent Mixed Martial Artist (MMA) fighters, as well as promote the MMA lifestyle.

3. Why I chose MMA… I have been an avid MMA fan my whole life. As I grew older, so did the sport. It has snowballed into the spectacle it is today. If I couldn’t be a fighter, I still wanted to leave my imprint on the sport. Opportunity for a Business venture….!

4. Why I chose MMA… I believed it to not only be a sport, but also a culture – a way of life. I wanted to encompass that culture into a brand name that fans would want to be a part of…

5. Life is full of influences… It’s your application that sets you apart.

6. What we offer… Fight Gear Men’s Apparel Women’s Apparel Children’s Apparel Accessories

7. What we offer… Sponsorship to professional mixed martial artists Sponsorship to MMA related events. A website that is frequently updated with fighter profiles, fight results, future bouts, and other MMA related news.

8. Business Planning This initiative’s purpose is to market our products to MMA enthusiasts of either gender, and of any age. Our marketing has no barriers. MMA is practiced and televised all over the world. Globally marketed in… China, Japan, Unites States, and Brazil.

9. Business Planning Our revenues will come directly from our clothing line, advertisements, and from the success of our sponsored fighters. Our website will also generate revenue by hosting advertisements from our partners. – Bottled Water – Protein Supplements – Energy Drinks

10. Business Planning… Main Focus Not to be a copy-cat of our competitors. We want to be set aside from the rest. Other MMA brands offer similar styles of clothing and fighting gear…but… – We’re not just selling clothing, we’re selling an attitude you can wear…

11. Technology Infrastructure Our promise to you… We will make sure to have the proper technology on our end, to ensure proper care on your end.

12. Technology Infrastructure We will have customer service reps on the floor 24 hours a day using state of the art HP Touchsmart IQ816t series computers.

13. Technology Infrastructure ISP Provider: Time Warner Cable’s Business Class. (Pro Edition) T1 connection speed. (100X faster than dial-up) High rated file security between clients/vendors. 24/7 support

14. Design The design of the ANGr Athletics website will follow a basic e-store model with our own special tweaks. Shopping Cart Large array of recently updated inventory. Website will be very bold and “in your face!”

15. Design The color scheme and visuals that make up the ANGr Athletics website will be designed to portray the MMA attitude. Color scheme will include; black, red, grey, white, dark blue, green, and many more…

16. Design Personalization is key to designing our site. We want our customer’s to come to our site, and be pleased… and feel no reason to ever go elsewhere. Subscribing to us will allow you to log on as a member. Members can access: – Past order Sale Catalogues – Newsletters Purchase information

17. Design My site will be created by a professional web page designer. SpireExpress out of Portland, ME. Start up costs roughly $3,000.

18. Marketing ANGr Athletics will always keep things “fresh” for our customers. Site will be updated frequently. Majority of our advertisement will be done through our website and at MMA sporting events across the nation. Banners, signs, posters, apparel, and gear will be at all major MMA sporting events.

19. Marketing You can also find advertisement for ANGr Athletics by searching for us on all major search engines. Keyword(s) to try: – ANGr – ANGr Athletics – ANGr MMA – ANGr apparel

20. Fulfillment From the customer’s standpoint the order fulfillment phase is the most important activity of all. We are all about meeting our customer’s need, and pride ourselves in ensuring the shipment of all our products in a time efficient and cost effective manner.

21. Fulfillment Your order will be sent directly to our warehouse located in Portland, Maine where it will be processed. At orders will be put together and packed at our plant… and then later shipped out.

22. Fulfillment Our packages will all be shipped by FedEx. Very reliable, cost-effective, and up-to-date. Ensure domestic/international shipping at a competitive price. Monitor shipping and tracking information using… The internet Your cell phone/landline

23. Fulfillment With ANGr Athletics there will NEVER be hidden charges or fees. All shipping options will be explained in detail; including cost of each option and how long it will take. Software the automates tax calculation (depending on the state your in) will be used to ensure an accurate tax charge.

24. Fulfillment Follow-ups with our customers after the sale is the most important part of providing good customer service. FEEDBACK WANTED! Important part of developing a good relationship with our customers, but it will also enable us to introduce our new products.

25. Maintenance/Enhancement Maintenance and enhancements to the ANGr Athletics website will be vital to our success. As technology advances, so will we! Anyhting we can do to make our customer’s lives a little easier, we’ll do it!

26. SWOT Strengths – We are not only selling a brand of clothing… We are selling an attitude and the culture of MMA. With MMA being everywhere. We have the opportunity to go global; which maximizes profitability. Resources in the form of the most dominate fighters in the world who wear our brand.

27. SWOT Weaknesses – Our biggest weakness is the fact that we are entering a market that has already been around for a long while. The competing brands have already established their presence and have a deep fan-base.

28. SWOT Opportunities – My concept is ideal for today’s thriving fan base of the MMA. There are many brands out there; but none that can captivate the scene as well as we can!

29. SWOT Threats – Our biggest threat is if our competition will still come out on top. Fear of not being able to deliver with everything promised. Failure is not an option!!!

30. ANGr Athletics Life is full of incluences… It’s your application that sets you apart.