2. We believe in a better world.
Trek Bicycle
801 W. Madison St.
Waterloo, WI 53594, USA

3. Our Mission
When Trek began in 1976, our mission was simple: Build the best bikes in the world. Today, we’ve added to our mission: Help the world use the bicycle as a simple solution to complex problems. The bicycle is the most efficient form of human transportation. It can combat climate change, ease urban congestion, and build human fitness. It brings us together, yet allows us to escape. And it takes us places we would never see any other way. Trek. We believe in bikes.

4. Road Bikes - Émonda
Every detail of the Émonda line, from frame design to each component choice on every model, serves the same audacious goal: to create the lightest line of production road bikes ever offered.
Émonda SL 8 - MSRP: $4,729.99
Émonda SLR 6 - MSRP: $5,779.99

5. Mountain Bikes - Cali
Cali is our race-ready women's XC hardtail. You get light, agile control, Trek’s XC expertise, and the right 29" or 27.5" wheel for each frame size.

6. Market Share
Brand Representation in Bike Shops, 2011