1. INVESTING IN THE NAVY- MARINE CORPS TEAM

2. The Navy League’s America’s Strength campaign is a comprehensive and integrated two-year advertising, media and grassroots campaign. Goals: Raise awareness of the vital importance of the Navy-Marine Corps team to the nation’s defense, economy and leadership in the world Illustrate how the underfunding and overextension of our naval forces are placing our national defense and global economic stability at risk Support congressional allies in efforts to provide the full funding the Department of the Navy needs for ships and aircraft, personnel, maintenance, training and operations Increase the appropriation in Fiscal Year 2017 by Congress for the Department of the Navy

3. Since 2001, the size of the Navy and Marine Corps has steadily been reduced, while their missions and operations have increased. In the past 18 months, Sailors and Marines have been called upon to: Protect container ships from harassment and seizure by Iranian naval forces Conduct around the clock combat operations against ISIL in Syria and Iraq Face down Russian aggression in the Black Sea; and Deliver disaster relief to victims of the earthquake in Nepal. The combination of increased daily operations and responding to crisis after crisis, along with delayed maintenance and failure to modernize equipment from a lack of funding, is crippling the Navy and Marine Corps. The Navy-Marine Corps Team Needs Help

4. Demand for the Navy-Marine Corps Team Support is Exceeding Supply

5. This is the Navy League’s Mission We do this through a variety of education programs that remind our fellow citizens that the United States is a maritime nation whose national economic and security interests are inextricably tied to the freedom of the seas.

6. Comprehensive Campaign Supplier/Grassroots Congressional Engagement Think-Tank/Policy Expert Support Advocacy Advertising Integrated Each element coordinated Increase reach Force multipliers

7. Media

8. Advertising

9. Partnering with Others Critical to the success of the campaign will be engaging influential voices to tell the story of the U.S. Navy’s vital importance.

10. Write an op-ed or letter to the editor Write, call, or brief your Member of Congress Place a customized ad in your regional paper Brief a community organization Lead a tour of a local industry facility Talk to EVERYONE about this!! How You Can Be Involved

11. Support Has Started Already A lack of vision may cost us dearly Posted: Friday, May 8, 2015 12:00 am The recent seizure and harassment by Iranian naval forces of container ships filled with consumer goods should be of great concern to American consumers and businesses. Our nation’s economic dependence on the oceans of the world is staggering. It is difficult to overstate the importance of safe passage throughout the oceans to our economy and consumers. Ninety percent of the world’s commerce travels by sea, including 60 percent of America’s imports and exports; 95 percent of the world’s intercontinental voice and data traffic travels through undersea cables, including trillions of dollars in banking transactions; and 75 percent of the world’s maritime trade and half of the oil trade pass through a handful of international straits and canals. From Coca-Cola Company to Wal-Mart to our local filling stations, every business in the region relies on the free flow of goods shipped by sea from and to the United States. And the global presence of the U.S. Navy is critical to ensuring that commerce at sea goes unmolested by terrorists, pirates and rogue nations like Iran. We are well aware of the contributions the Navy makes to our military security. What we tend not to see are the daily and unique contributions that our blue water Navy makes to our nation’s economic security. And this lack of vision may cost us dearly in the years ahead if it is not corrected. The Navy, its sailors and marines, ships, aircraft, and equipment guarantee that the products and resources that fuel industry, meet consumer needs and facilitate the operation of virtually every economy in the world can travel from port to port along the fastest route possible and at the lowest cost to consumers and business. The United States is a global power because of our military and economic strength, and both depend on secure, unhindered access to any region of the world that can be reached by ship. That access, in turn, is guaranteed by the strength and sustained presence around the world of our Navy-Marine Corps team. But our Department of the Navy is currently underfunded and overextended, and if we do not take action we risk a broken Navy-Marine Corps team along with severe damage to the U.S. economy, our ability to support our allies and our leadership role in the world. Out of the sight and minds of Congress and the American people, the very success the Navy is having in this essential aspect of its mission is ironically masking the need for increased support that would allow the Navy-Marine Corps team to be as successful in the future as it has been in the past. Since 2001, the size of the Navy-Marine Corps team has been steadily cut. Their missions and operations have not. The years of responding to crisis after crisis, combined with a smaller budget and delayed maintenance and modernization, are crippling the Navy-Marine Corps team. Aircraft designed to fly 6,000 hours are now expected to fly 10,000 hours. Ships and equipment break down more often and cannot return to service on time. Ships, crews, aircraft and equipment cannot continue the current pace of operations, and the retention of trained personnel will suffer, ultimately leading to reduced readiness for combat and other missions. Ships on patrol must stay out longer because their replacements are still in maintenance. This debilitating cycle once started is hard to stop. These trends cannot continue indefinitely without consequences for our nation. We cannot afford to erode the Navy’s ability to conduct its military mission – or its economic one. Without a significant investment in the Navy’s future, we are placing the strength of our economy and the health of the global economy at great risk. As we have seen, the threats are increasing, not diminishing. What is diminishing is the Navy and Marine Corps ability to fulfill their missions and provide for our nation’s military and economic security. We must not allow that to happen. We must act now to invest in the Navy-Marine Corps team before it is too late. Sheila McNeill National Chairman America’s Strength Campaign Navy League of the United States “A Lack of Vision May Cost Us Dearly….” -Sheila McNeill “Current Funding Levels do not meet the Navy’s Needs” -Gail Williams

12. Promotion of the local council HQ will help write any speeches, op-eds, or letters to the editor Full support for industry tours HQ will pay for council advertisements in local media Council thanked with Navy Leaguer articles and eligibility for Council Awards How We Will Support You

13. Questions? INVESTING IN THE NAVY- MARINE CORPS TEAM