1. Sarah Hillenbrand Emilee Ritz SOCIAL MEDIA MARKETING PLAN

2.  Social media creates a relationship  Challenge: How can we let others share their story about why they love Grand Valley?  Answer: Use social media to let others love the Grand Valley brand!  Focus: What do you want to do? Grand Valley can help you get there. WHY DO WE LOVE GRAND VALLEY?

3. Events THE PLAN

4.  GV Nostalgia  What you miss the most at Grand Valley while you are home for the summer  What you are most looking forward to when you get back on campus  Put @GVSU in the comment section  Repin the best ones to the GVSU Summer Nostalgia board PINTEREST

5.  Twitter Trend  August 26 th, 2013  #gvfirstday  Share screenshot on Twitter and Facebook TWITTER

6.  Photo Scavenger Hunt  Close-up of Grand Valley landmark or well-known symbol  Prize for the first person to comment with the correct identification FACEBOOK

7. Everyday Posting THE PLAN

8.  Did You Know?  Q&A  Words of Advice  Alumni Success  What Are Your Dreams?  Meme Creativity  Goals:  Engaging followers in a new way  Increase number of followers by 10%  Promote Grand Valley pride EVERYDAY INTERACTION

9.  Even though your generation holds great stock in social media, there is no substitution for face-to- face communication whether in the classroom or during your professor's office hours. Get to know your professor, get to know their discipline.  Joseph P. Helgert, Ph.D.  Mark up your books! Underline, write in the margins, highlight! Be sure to get enough sleep (at least some of the time) and eat well. Studying in groups is a helpful tool as well.  Karen Zivi WORDS OF ADVICE EXAMPLES

10.  Kirstyn Wildey  “Since graduation, I have been actively employed as Human Resource Generalist for Lake Michigan Financial Corporation, the holding company to both The Bank of Holland and The Bank of Northern Michigan.”  Rikki Brown  “During the 2012- 2013 academic year I was a Fulbright English Teaching Assistant in Astrakhan, Russia. I'm currently teaching English at a local high school and will simultaneously pursue a Masters degree here in Ankara.” ALUMNI SUCCESS EXAMPLES

11. WHAT ARE YOUR DREAMS? EXAMPLES

12. QUESTIONS?