1. Unlock your mobile world

2. WHY KEY? KEY products are universally necessary. They are core to any smartphone or tablet user. From car and wall charging options to data cables and screen and device protection our products are sure to fit any customer’s busy lifestyle. Customers need to keep their devices charged and protected with case options that don’t have to sacrifice style or color for functionality. KEY products are cool. What makes Key unique is the combination of the value our clients will receive on the high volume core accessories while being able to offer innovation in the KEY Enhanced Products that is missing from other universal accessories manufacturers and surprises and delights the KEY consumer.

3. BRAND OVERVIEW BRAND VALUES

4. BRAND OVERVIEW BRAND VALUES VALUE Key enhanced products allow you to maximise your mobile experience with great performance at an affordable price point SMART The Key enhanced product range is optimised for the most popular smartphones and provides everything you need from one brand QUALITY Key enhanced products are designed and manufactured for reliability and performance ACCESSIBLE We believe that accessories don’t need to be complicated. Key enhanced products offer everything you need to unlock your mobile world. INNOVATION With Key enhanced products you can build exciting new customer propositions including digital content for an all round experience

5. BRAND POSITIONING OUR POSITION IS CLEAR UNIVERSAL APPEAL Our target market 18 years plus Pragmatic Consumer Tech Aware Connected Consumer of digital content Practical thinker 1 PRICE Affordable Smart Accessible Key Enhanced delivers a great choice and quality at a universally appealing price point

6. Your mobile world is waiting. Let KEY unlock it for you. KEY Enhanced Products offers valuable and innovative “smart” accessories including a broad line-up of universal products and inventive pieces that leverage an additional “wow” factor through strategic partnerships, great quality at a reasonable price, and the application of a Mobile Digital (MDS) solution.

7. OUR PROMISE Clients will realize improved margins AND quality compared to competing products in the same category – improving profitability. Launched as a global ODM brand, KEY accessories are positioned to generate high margin products, gain wallet share from competing ODM brands, and create a new channels for penetration. A strong brand can be leveraged into doors on a global scale with precision and with the ecosystem that will drive revenue across the board.

8. CORE CATEGORIES KEY PRODUCT CATEGORIES Charge and Sync Power at Home & WorkPower on the Go ProtectionProductivity

9. CORE CATEGORIES Charge and Sync

10. CHARGE AND SYNC Global Data Cable Portfolio Data cables come in a wide range of options for customer to choose their perfect fit and price point. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 1M MicroUSB Cable w/Lightning ™ Adapter 3M MicroUSB Charge and Sync Cable3M Lightning ™ Charge and Sync Cable 1M MicroUSB Charge and Sync Cable1M Lightning™ Charge and Sync Cable1M 30P Charge and Sync Cable

11. MicroUSB Connect / Data Cable Micro USB Data cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging. Features MicroUSB to USB Charge and Sync Available in 1M and 3M lengths Color: Black 1M Part # CDSM10001GLK 3M Part # CDSM30002GLK CHARGE AND SYNC 1M $14.99 3M $19.99 Product positioningSuggested retail price ENTRY

12. Apple Lightning™ Connect / Data Cable Lightning™ Data cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging. Features Apple Lightning ™ to USB Charge and Sync Available in 1M and 3M lengths Color: Black 1M Part # CDSL10006GLK 3M Part # CDSL30007GLK CHARGE AND SYNC 1M $24.99 3M $29.99 Product positioningSuggested retail price ENTRY

13. Apple 30-Pin Connect / Data Cable 30-Pin Data Cables connect your mobile device to a car/wall charger to power up the device and can also be used to connect your device to a computer for data transfer and charging. Features Apple 30-Pin to USB Charge and Sync Available in 1M length Color: Black 1M Part # CDSA10005GLK CHARGE AND SYNC $ 19.99 Product positioningSuggested retail price ENTRY

14. MicroUSB with Apple Lightning ™ Connector Connect / Data Cable Heavy duty Charge/Sync Cable with Lightning ™ and Micro USB Adaptors connects your mobile device to a car/wall charger and can also be used to connect your device to a computer for data transfer and charging. Features MicroUSB to USB, Micro to Apple Lightning ™ Charge and Sync Available in 1M length Color: Black 1M Part # CDSU10003GLK CHARGE AND SYNC $24.99 Product positioningSuggested retail price PREMIUM

15. CORE CATEGORIES Power at Home & Work

16. POWER AT HOME OR OFFICE Global AC Charging Portfolio AC Charging solutions come in a wide range of options for customer to choose their perfect fit and price point. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 QC 2.0 Wall Charger 2.4A Wall Charger with Lightning ™ Connector 2.4A Wall Charger with MicroUSB Connector 3.4A Dual Output Wall Charger w/ Lightning ™ 3.4A Dual Output Wall Charger w/ MicroUSB Connector QC 2.0 AC/DC Combo Charger

17. POWER AT HOME OR OFFICE AC Charger with MicroUSB or Lightning ™ Cable Power / AC Charger Fast, convenient, and reliable charging for smart phones and tablets with MicroUSB and Lightning ™ options. Features 5V/2.4Amp 1X USB Available with/without Lightning ™ USB cable or MicroUSB Charge/Sync Cable Region: US/UK/EU/AU USB 2.4 Amp Single Un-Wired AC 2.4Amp Dual Output (US) w/o Cable Part # PWUU20008USK + Micro USB Cable PWUM20010USK + Lightning Cable PWUL20014USK 2.4Amp Dual Output (UK) w/o Cable Part # PWUU20006UKK + Micro USB Cable PWUM20011UKK + Lightning Cable PWUL20013UKK 2.4Amp Dual Output (EU) w/o Cable Part # PWUU20007EUK + Micro USB Cable PWUM20009EUK + Lightning Cable PWUL20012EUK AU UK EU Plug only $24.99 MicroUSB $24.99 Lightning ™ $29.99 Product positioningSuggested retail price MID-RANGE

18. AU EU UK POWER AT HOME OR OFFICE Dual Output AC Charger with MicroUSB or Lightning™ Connector Power / AC Charger Fast, convenient, and reliable charging for smartphones with MicroUSB and Lightning™ connector. 3.4Amp Dual Output (US) MicroUSB Part # PWWM30015USK 3.4Amp Dual Output (US) Lightning™ Part # PWWL30016USK Features Rapid Charging 5V/3.4Amp Wired Connector + 1X USB Region: US/UK/EU/AU Product positioningSuggested retail price PREMIUM MicroUSB $29.99 Lightning ™ $34.99

19. AU EU UK POWER AT HOME OR OFFICE Quick Charge 2.0 AC Charger Power / AC Charger Fast, convenient, and reliable charging for smartphones using the Qualcomm Quick Charge 2.0 rapid charging technology. US) Part # PWUUQ0022USK (AU) Part # PWUUQ0021AUK (UK/EU) TBD Features Qualcomm QC 2.0 certified Output: 5V/1.8A, 9V/1.8A, 12V/1.35A 1X USB Region: US/UK/EU/AU Product positioningSuggested retail price PREMIUM $ +39.99

20. POWER AT HOME OR OFFICE Quick Charge 2.0 Combo Charger Power / AC Charger Fast, convenient, and reliable charging for smartphones using the Qualcomm Quick Charge 2.0 rapid charging technology. One unit for the car and home. US) Part #TBD Features Qualcomm QC 2.0 certified Output: 5V/1.8A, 9V/1.8A, 12V/1.35A 1X USB, Includes DC and AC Input for use in Car or Home Region: US Product positioningSuggested retail price PREMIUM $ +49.99

21. CORE CATEGORIES Power at Home & Work

22. POWER ON THE GO Global Car Charging Portfolio Car and Auto Charging solutions come in a wide range of options for customer to choose their perfect fit and price point. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 4.8A Dual USB Car Charger 2.4A Car Charger with Lightning ™ Connector 2.4A Car Charger with MicroUSB Connector 3.4A Dual Output Car Charger w/ Lightning ™ 3.4A Dual Output Car Charger w/ MicroUSB Connector QC 2.0 AC/DC Combo Charger

23. POWER ON THE GO 2.4 Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets. Features Rapid Charging Output: 5V/2.4A Input: 12/24V Available with 1M MicroUSB and Lightning ™ Cable Color: Black 2.4 Amp Car Charger Part # PCUU20003GLK 1M Apple Lightning ™ Cable Part # PCUL30005GLK 1M MicroUSB Cable Part # PCUM20004GLK Product positioningSuggested retail price ENTRY Plug only $19.99 MicroUSB $24.99 Lightning ™ $29.99

24. POWER ON THE GO 3.4 Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets. Features Rapid Charging 5V/3.4Amp 1X USB + 1X Wired Available with wired Lightning ™ or MicroUSB connector Color: Black 3.4 Amp Micro Part # PCWM30006GLK 3.4Amp Lightning Part # PCWL30007GLK Product positioningSuggested retail price MID-RANGE MicroUSB $29.99 Lightning ™ $34.99

25. POWER ON THE GO 4.8Amp Car Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones and tablets. Features Rapid Charging 5V/4.8Amp 2X USB Charge 2 tablets at in the vehicle Color: Black 4.8Amp Part # PCUU40008GLK $34.99 Product positioningSuggested retail price PREMIUM

26. POWER ON THE GO Quick Charge 2.0 DC Charger Power / DC Charger Fast, convenient, and reliable charging for smartphones using the Qualcomm Quick Charge 2.0 rapid charging technology. Features Qualcomm QC 2.0 certified Output: 5V/1.8A, 9V/1.8A, 12V/1.35A 1X USB QC 2.0 Part # PCUUQ0010GLK $39.99 Product positioningSuggested retail price PREMIUM

27. Global Portable Power Portfolio From 2X recharge to 5X recharge away from the outlet, KEY brand has multiple selections for today’s smartphone user. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 4000mAh Portable Battery 2600mAh Portable Battery 7000mAh Portable Battery POWER ON THE GO

28. 2600mAh Portable Battery Power / Battery Portable and convenient power when you need it most. Provides most smartphones up to 2 full recharges away from an outlet. Features Output: 5V/1.0A 1-USB Ports LED Flashlight 2X device recharges when away from an outlet Includes Flat MicroUSB Cable Color: Black 2600mAh Part # PPUU20001GLK $24.99 Product positioningSuggested retail price ENTRY

29. POWER ON THE GO 4000mAh Portable Battery Power / Battery Portable and convenient power when you need it most. Provides most smartphones up to 3 full recharges away from an outlet. Features Output: 5V/2.1A 2-USB Ports LED Flashlight 3X device recharges when away from an outlet Includes MicroUSB Cable Color: Black 4000mAh Part # PPUU40002GLK $34.99 Product positioningSuggested retail price MID-RANGE

30. CORE CATEGORIES Protection

31. PROTECTION ON THE GO Global Protection Portfolio KEY brand has multiple smart and stylish selections for today’s smart phone user. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 Rubber Hard Shell Hardshell Dual Injection

32. PROTECTION ON THE GO TPU Soft Case Protection TPU Soft Case is a soft silicone case that provides durable protection for a variety of smartphones. The texture allows it to slide in and out of pockets easily without collecting dust. Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4 Color: Black, White, or Clear iPhone 6: Black: SCTI60001BLK White: SCTI60002WHK Clear: SCTI60003CLK iPhone 6 Plus: Black: SCTIP0004BLK White: SCTIP0005WHK Clear: SCTIP0006CLK Samsung Galaxy Note 4: Black:SCTN40010BLK White:SCTN40011WHK Clear: SCTN40012CLK Samsung Galaxy S5: Black: SCTS50007BLK White:SCTS50008WHK Clear: SCTS50009WHK Samsung Galaxy S6 Black: SCTS60050BLK White:SCTS60051WHK Clear: SCTS60049CLK Samsung Galaxy S6 Edge: Black: SCT6E0057BLK White:SCT6E0058WHK Clear: SCT6E0056CLK HTC One M9: Black: SCTM90064BLK White:SCTM90065WHK Clear: SCTM90063CLK

33. PROTECTION ON THE GO Hard Case Protection TheHard Case provides smart protection for smartphones including a scratch- resistant coating and sleek design. Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S6, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4 Color: Black, White, or Clear iPhone 6: Black: SCHI60013BLK White:SCHI60014WHK Clear:SCHI60015CLK iPhone 6 Plus: Black: SCHIP0016BLK White:SCHIP0017WHK Clear:SCHIP0018CLK Samsung Galaxy Note 4: Black:SCHN40022BLK White:SCHN40023WHK Clear: SCHN40024CLK Samsung Galaxy S5: Black: SCHS50019BLK White:SCHS50020WHK Clear: SCHS50021CLK Samsung Galaxy S6: Black: SCHS60047BLK White:SCHS60048WHK Clear: SCHS60037CLK Samsung Galaxy S6 Edge: Black: SCH6E0054BLK White:SCH6E0055WHK Clear: SCH6E0041CLK HTC One M9: Black: SCHM90061BLK White:SCHM90062WHK Clear: SCHM90045CLK

34. PROTECTION ON THE GO Rubberized Hard Shell Protection / Storage The Rubberized Hard Shell provides smart protection for smartphones including a scratch-resistant coating and sleek design. Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S5, HTC One M9, Samsung Galaxy Note 4 Color: Black iPhone 6 Part # SCRI60069BLK iPhone 6 Plus Part # TBD Samsung Galaxy S6 Part # SCRS60038BLK Samsung Galaxy S6 Edge Part # SCR6E0042BLK Samsung Galaxy Note 4 Part #TBD Samsung Galaxy S5 Part # TBD HTC One M9 Part # TBD $19.99 Product positioningSuggested retail price MID-RANGE

35. PROTECTION ON THE GO PU Leather Folio Protection / Storage The PU Leather Folio case provides protection style, and storage all in one place. From a sleek exterior to the convenience of the clean interior pockets, it is the perfect mobile accessory for any smartphone user. Features For iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 Edge, Samsung Galaxy S5, Samsung Galaxy Note 4, HTC One M9 Color: Black, Red, or White iPhone 6: Black: SCFI60025BLK White: SCFI60026WHK Red: SCFI60027RDK iPhone 6 Plus: Black: SCFIP0028BLK White: SCFIP0029WHK Red: SCFIP0030RDK Samsung Galaxy Note 4: Black: SCFN40034BLK White: SCFN40035WHT Red: SCFN40036RDK Samsung Galaxy S5: Black: SCFS50031BLK White: SCFS50032WHK Red: SCFS50033RDK Samsung Galaxy S6: Black: SCFS60040BLK White: SCFS60052WHK Red: SCFS60053RDK Samsung Galaxy S6 Edge: Black: SCF6E0044BLK White: SCF6E0059WHK Red: SCF6E0060RDK HTC One M9: Black: SCFM90066BLK White: SCFM90067WHK Red: SCFM90068RDK

36. PROTECTION ON THE GO Global Screen Protection Portfolio Screen protection offerings include tempered glass, films, and standard screen protectors to find the perfect fit for every smart phone owner. P r emium Mid-Range V A L UE Entry Feb 15Mar 15Apr 15May 15Jun 15Jul 15 Anti-Shock Film Screen Protector Tempered Glass

37. PROTECTION ON THE GO Screen Protector Clear Protector The Screen protector offers broad protection against scratching and denting in every day use Features Custom made anti glare screen protector Shield and protect your screen from unwanted scratches and dents Non-adhesive backing, will not leave behind a residue 2 Pack - Comes with microfiber cleaning cloth iPhone 6 Part # SSCI60001GLK iPhone 6 Plus Part # SSCIP0002GLK Samsung Galaxy S6 Part # SSCS60009GLK Samsung Galaxy Note 4 Part # SSCN40004GLK Samsung Galaxy S5 Part # SSCS50003GLK HTC One M9 Part # SSCM90011GLK $19.99 Product positioningSuggested retail price ENTRY

38. PROTECTION ON THE GO Tempered Glass Screen Protection Tempered glass provides a 9H surface hardness protector against scratches, dents, and dings. Features 9H hardness factor, tempered glass, ultra durable Anti-shatter & anti-scratch iPhone 6 Part # SSGI60005GLK iPhone 6 Plus Part # SSGIP0006GLK Samsung Galaxy S6 Part # SSGS60010GLK Samsung Galaxy Note 4 Part # SSGN40008GLK Samsung Galaxy S5 Part # SSGS50007GLK HTC One M9 Part # SSGM90012GLK $34.99 Product positioningSuggested retail price PREMIUM

39. CORE CATEGORIES Productivity

40. PRODUCTIVITY ON THE GO Stylus with Ballpoint Pen The Stylus offers increased accuracy over any capacitive touch screen. Perfect for smartphone or tablet users on the go. Features Integrated Ballpoint Pen Smooth glide tip Clip attaches easily to folio, notebook, or pocket Stylus Part # MPSUN0001BLK $14.99 Product positioningSuggested retail price ENTRY

41. PRODUCTIVITY ON THE GO Wired Selfie Stick with Remote Shutter Capture selfies of you and your friends anywhere, anytime. The 3ft extension includes your favorite landscape, with 180° rotation to ensure the perfect shot. Features Compatible with iOS and Android devices Wired connector, requires no recharging Up to 3’ of extension Stylus Part # MMTBT0002BLK $19.99 Product positioningSuggested retail price ENTRY

42. PRODUCTIVITY ON THE GO Wireless Selfie Stick with Remote Shutter Capture selfies of you and your friends anywhere, anytime. The 3ft extension includes your favorite landscape, with 180° rotation to ensure the perfect shot. Features Compatible with iOS and Android devices Wireless Bluetooth connection with 100hrs of standby time Up to 3’ of extension Stylus Part # MMTWR0003BLK Includes GoPro Adapter $29.99 Product positioningSuggested retail price MID-RANGE