1. WHAT IS RESEARCH? BY TROY MARTEN Research is a creative way of finding out anything and everything. Everyone has researched something in their life no matter what it is. There are a number of research studies, such as Scientific, Humanities, Artistic, Economic, Social Business, etc.

2. PSYCHOGRAPHIC AND DEMOGRAPHIC Psychographic research uses Demographics to study the tastes and attitudes of certain people in a population, such as marketing studies; what they like to buy, what things they seem interested in, etc. it also asks the opinions of people, to further study their lifestyles. Demographic research is the statistical data of population, mainly focusing on Age, sex, income, people’s education, etc.

3. QUANTITATIVE RESEARCH  Collecting and converting data into numeric data, so you can make statistical calculations and have conclusions be drawn. It is used in sociology, economics, physiology and political science.  Quantitative Research uses scientific methods, such as hypothesis.  Usually a large number of cases.

4. QUALITATIVE RESEARCH  Qualitative Research’s objectives are to understand how to underlay reasons and motivations.  Uses group discussions and individual depth interviews to help collect data.  Helps widespread thoughts into groups and discussions.

5. PRIMARY RESEARCH  Primary research is research that you do yourself without using information from things, such as the internet and Books. Examples include taking notes, doing questionnaires, etc.

6. SECONDARY RESEARCH Secondary research is using research that already exists for some other purpose. It is also Inexpensive. Classified sources are broken down to 2 things:  Internal: data that’s been generated inside the organization. Ex; stock records, consumer data, consumer complaints, etc.  External: data generated from outside the organization. Ex; Government statistics, Trade publications, magazine survey’s, etc.

7. RESEARCH METHODS: BOOKS  Books: before the internet, books were the number 1 research methods. Books have been made about everything and anything, and show reliable evidence with pictures and quotes.

8. RESEARCH METHODS: INTERNET Internet: the internet is the number 1 source of research today. With sites such as Wikipedia, Yahoo answers, AskJeeves, Google and Dogpile. The Internet shows Quotes and images to back up the research and information.

9. ADVANTAGES  Internet : Quotes from famous people, Pictures of proof,  Books: Images of proof, Quotes from famous people, can be the original copy of said book and unaltered.

10. DISADVANTAGE  Internet: not always reliable as people can alter anything, pictures can be photo shopped.  Books: takes a while to get to intended data, simple speculation.

11. SOCIAL RESEARCH Social Research is Research done by Social Scientists, who focus on everyday happenings, such as research on individuals, street monitoring, etc.  Quantitative research on social research relies on quantifiable evidence and to be able to create valid claims by analyzing statistics.  Qualitative research on social research relies on communication with people and analyzing texts