1. Netflix and Core Competency September 20, 2011

2. Change in due date First team paper due 10/6, NOT 10/4 as stated in syllabus

4. Core Competency Particular strengths you have that others don’t Criteria It provides consumer benefits It is not easy for competitors to imitate It can be leveraged widely to many products and markets. Technical/subject matter/relationships/ culture

5. Identify Core Competencies Identify strategic intent 4 key questions to i.d. core competencies that support this strategy

6. Questions How long could we dominate our business if we didn’t control this competency? What future opportunities would we lose without it? Does it provide access to multiple markets? Do customer benefits revolve it?

7. Examples

9. Disney Parks and Resorts Animatronics and show design Themes and atmospheric attractions Efficient operation of theme parks

10. Disney Parks and Resorts Animatronics and show design Mary Poppins (1963) Remy

11. Disney Parks and Resorts Themes and atmospheric attractions

16. Disney Parks and Resorts Efficient operation of theme parks

18. Disney Parks and Resorts Efficient operation of theme parks

19. Netflix Core Competencies ? Based on your team’s option –Identify core competencies –Brief written description of how each is a competency (based on the 3 criteria identified in class) –Due 9/27