1. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Elevating the Conversation to Mobility to Help Sell Wireless LANs Lynn Lucas Director, Mobility Solutions March 21, 2007

2. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Contents 1Just What is Mobility? Customer Views 2Cisco Mobility Vision and Business Mobility Solutions 3Using Mobility to Sell Wireless LANs

3. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Mobility…  ….is not just wireless  ….is not just cell phones  ….is not just push email

4. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Customer Views on Business Mobility Enterprise Mobility Is Broad Customers Confused About the Options and Integration Challenge Wayne Powell, Chief Telecom Architect Harvey Koeppel, CIO John D’Onofrio, CTO John Fisher, VP WW IT Operations and Architecture Rebecca Jacoby, CIO John Stewart, CSO Manny Rivelo, SVP WW Field “Connect securely to office applications over any network— wired, Wi-Fi, 3G— from anywhere” “Smart refueling stations that automatically identify trucks and perform transaction” “The all wireless refinery, chemical plant and offshore platform” “The all wireless branch office” “Telecommuting from home” “Bank branch in a phone” “The portable branch office” “High value customer identification and real- time location tracking” “Perpetual in-store inventory management” “High value customer identification and location tracking” “Contractor SOSI access from personal smartphone” “In-home real-time customer quoting and scheduling” “Your office moves with you” ”Enterprise mobility means being out on the road, being out of the office, in transit, but still having access to the productivity tools that I have in the office.” “Simple rich collaboration from home, hotel, branch office or airport” Premier petrochemical company Global financial services company World’s third largest retailer But Their Ability to Keep Their Business Moving 24/7 Without Boundaries Is Common.

5. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Mobility is a Top Priority for CIOs Goldman Sachs FY 06 IT Survey Medium and High Priorities Storage Corporate LAN Remote Access 020406080100 Source: Goldman Sachs IT Spending Report, July 2006 Storage Corporate LAN Remote Access 020406080100 Mobility Identity Management Security VOIP

6. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Four Trends Accelerate Need for Business Mobility  Today’s anytime work environment Global and virtual teams Increased competition -> personalizing the customer experience The Mobility Generation  Business continuity Natural events and weather Transit interruption Pandemics  Green friendly Reduced travel and real estate  Cost reduction Network and service integration Mobility Not a Privilege, but a Requirement

7. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Contents 1Just What is Mobility? Customer Views 2Cisco Mobility Vision and Business Mobility Solutions 3Using Mobility to Sell Wireless LANs

8. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Mobility… © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8

9. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Mobility… © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9

10. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Mobility…Is About People © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10

11. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Mobility…Is About PeopleMore Specifically, Mobility Is about Connecting People with Other People, Places and Things Places People Things © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11

12. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 InsightAwareness Collaboration More Specifically, Mobility Is about Connecting People with Other People, Places and Things

13. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Your Business Moves with You Mobility Improves the Experience of Business Unlock the Power of People, Assets, Applications and Infrastructure by Connecting Them Insight Collaboration Awareness

14. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Mobility Improves the Experience of Business Your Data Center Travels Around the World  Improve efficiency by accessing information anywhere removing return to central office  Increase speed of response to unplanned schedule changes  Maximize direct customer interaction and remove proxies  Accurately enter information at the point of service Insight Field Force Remote Access In-Building Mobility

15. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Your Data Center Travels Around the WorldYour Team Follows You  Improve efficiency by accessing information anywhere removing return to central office  Increase speed of response to unplanned schedule changes  Ubiquitous Unified Communications experience through wired, wireless and cellular devices  Bridge enterprise and wide area mobility through single number reach Wide Area Mobility Campus Mobility Portability Collaboration

16. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Your Team Follows YouYour Assets Join the Network  Visibility into the location of valuable assets  Reduced costs of leasing and equipment purchases to offset losses and theft  Improved customer service without long wait times  Higher security due to insight into the location and movement of goods and people Awareness High Value, Scarce or Protected Assets Any WLAN Enabled Device Important Personnel

17. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Cisco Business Mobility Vision Delivering Rich Business Experiences Securely Anytime, Anywhere Across Any Network

18. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Enabling Business Applications at the Point of Need One Cisco Unified Communications Experience Anytime, Anywhere, Any Device Bridging the Physical World With the Enterprise Cisco Business Mobility Solutions InsightAwarenessCollaboration Intelligent Network Services Securely Extending the Value of Your Application and IT Investment WLANMeshWiMAXCellularEthernet

19. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Enabling Business Applications at the Point of Need One Cisco Unified Communications Experience Anytime, Anywhere, Any Device Bridging the Physical World With the Enterprise Cisco Business Mobility Solutions InsightAwarenessCollaboration Business on the Go Solutions Process Monitoring and Optimization Solutions Mobile Solutions for UC SecurityVoicePresenceLocation Unified Wired/ Wireless Network

20. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 …on the Go Campus Home Branch Mobility Enables a Better Business Experience Across Many Networks Unified Wireless IP phone Unified IP Phone Partner Dualmode Smartphone WLAN AP Catalyst 6500 with WISM ASA 5500 Unified Communications Manager Unified Mobile Communicator Unified Presence Server Unity Unified Mobile Communicator Unified IP Phone Unified Personal Communicator Internet WLAN AP Datacenter Unified IP Phone Unified Mobile Communicator Unified Wireless IP phone Cisco AnyConnect VPN Client and Security Agent NAC Appliance ISR 800 Series Router Location Appliance Unified Personal Communicator

21. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 Contents 1Just What is Mobility? Customer Views 2Cisco Mobility Vision and Business Mobility Solutions 3Using Mobility to Sell Wireless LANs

22. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22 Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Enabling Business Applications at the Point of Need One Cisco Unified Communications Experience Anytime, Anywhere, Any Device Bridging the Physical World With the Enterprise Cisco Business Mobility Solutions InsightAwarenessCollaboration Business on the Go Solutions Process Monitoring and Optimization Solutions Mobile Solutions for UC SecurityVoicePresenceLocation Unified Wired/ Wireless Network

23. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 23 Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks Enabling Business Applications at the Point of Need Delivering Insight with the Cisco Unified Wireless Network Insight Field Force Branch Office In-Building Mobility Cisco Unified Wireless Network 4400 Series WLAN Controllers or Catalyst 6500 with WISM, LWAPP APs Cisco NAC Appliance Cisco Unified Wireless Network ISR WLCM with 2000 Series WLAN Controllers, LWAPP APs Cisco NAC Appliance Cisco Service Mesh Aironet 1500 Series Mesh APs, 3200 Series Wireless and Mobile Routers

24. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks Delivering Collaboration with the Cisco Unified Wireless Network Cisco Unified Wireless Network Cisco Unified Personal Communicator on a Wi-Fi enabled laptop Cisco Unified Wireless Network Cisco 7920/21 Wireless IP Phone Cellular network and/or Cisco Unified Wireless Network Partner dual mode phones and Cisco Unified Mobile Communicator or Cisco Unified Mobility Collaboration One Cisco Unified Communications Experience Anytime, Anywhere, Any Device Wide Area Mobility Campus Mobility Portability

25. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25 Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks Delivering Awareness with the Cisco Unified Wireless Network Cisco Unified Wireless Network Cisco Location Appliance Partner Wi-Fi tags or devices with embedded Wi-Fi Bridging the Physical World With the Enterprise Awareness Important Personnel High Value, Scarce or Protected Assets Any WLAN Enabled Device

26. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 26 Why Cisco  Consistent with existing infrastructure - not an overlay  Reduces network complexity  Ensures network integrity and control  Enables network intelligence on any device  Allows flexibility in enduser choices For IT …and the Enduser

27. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 27 What’s Your Business Mobility Quotient? www.cisco.com/go/MQ InsightAwareness Have you categorized your workforce with respect to their mobility needs (i.e. Road Warrior, Campus Cruiser, etc)? What percentage of your your mobile workforce is equipped with laptops or smartphones? Do you have wireless access within your buildings for employees? For guests? Do you have a corporate telecommuting solution for home-based workers? Have you identified key assets/people that you need to track? Can you identify which employees are in building in case of an emergency? © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 27 Have you evaluated the security risk of rogue mobility? Have you deployed mobile VPN for corporate application and intranet access? Do you have IP telephony? Can you easily quantify your cell phone expenditures? Do you have corporate approved IM/presence solution? Have you deployed mobile email? Communication

28. © 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 28