1. UPnP Logo Usage Guidelines Rob Ranck Executive director, UIC Global Inventures, Inc.

2. Certification logo & trademark usage UPnP Forum Member Logo Forum members can use the member logo to indicate support of UPnP Forum activities UPnP Forum Member Logo Forum members can use the member logo to indicate support of UPnP Forum activities UPnP certification mark Reserved for use with UPnP certified devices UPnP certification mark Reserved for use with UPnP certified devices (certification logo used for presentation example only)

3. Certification logo & trademark usage common questions (1) How should the UPnP Forum Member logo be used? How should the UPnP Forum Member logo be used?  use the Forum Member logo with *company* marketing collateral  not to be used to badge products or packaging

4. Certification logo & trademark usage common questions (2) How should the UPnP certification logo graphic be used? How should the UPnP certification logo graphic be used?  Only on UIC certified devices and packaging  Product-specific marketing collateral How should the “UPnP” word mark be used? How should the “UPnP” word mark be used?  Same basic guidelines as logo graphic  OK to use as an adjective-descriptor for UIC certified devices (e.g. BrandX UPnP camera)

5. Certification logo & trademark usage common questions (3) Is it OK to use “UPnP” word mark apart from certified products? Is it OK to use “UPnP” word mark apart from certified products?  Yes, but only as an adjective-descriptor for terms that are clearly NOT devices (e.g. “UPnP architecture”, “UPnP standard”) Why is using the term, “Universal Plug and Plug (UPnP)”, not OK? Why is using the term, “Universal Plug and Plug (UPnP)”, not OK?  Because it equates the UPnP mark with a general, descriptive phrase as opposed to using the mark to specifically indicate product certification.

6. Certification logo & trademark usage common questions (4) Can I use the UPnP certification or word mark with an SDK product? Can I use the UPnP certification or word mark with an SDK product?  no, the mark is for certified devices only  instead, use the UPnP Forum Member logo  use phrases such as “SDK for development of UPnP devices”

7. Certification logo & trademark usage common questions (5) Can the UPnP certification logo be used with Basic Devices? Can the UPnP certification logo be used with Basic Devices?  since Basic Devices do not implement full UPnP functionality, they cannot be registered or certified  use UPnP Forum Member logo  use phrases such as “Compliant with the basic device DCP as approved by the UPnP Forum“

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