1. Advocacy work plan for competition latam priorities for 2014 Plan 2015

2. OUR APPROACH TO ADVOCACY
UNDERSTAND
IDENTIFY
POISITON
ENGAGE

3. THE POLICY FUNNEL GENERAL OPINION PUBLIC DEBATE POLICY PROCESS
POLICY DECISIONS
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Questions &
Framing
Solutions &
Problems
Opportunities &
Threats
Concepts
ADVOCACY
LOBBYING

4. PROPOSED PRIORITIES FOR COMPETITION LATAM
Global Objectives
Champion compliance globally to reinforce and build credibility with antitrust authorities worldwide
Open Dialogue on Scope for reduction in fines in light of compliance efforts
Call for greater clarity on scope for industry collaboration
External Engagement for Unilateral Conducts
LATAM Objectives
Champion compliance regionally to reinforce and build credibility with antitrust authorities worldwide
External Engagement for Unilateral Conducts 1.Contain Spill Over Effect FNE Case Effect Baased Approach
LATAM MCO PRIORITIES
BRAZIL MAPPING & START EXECTUTION (using Stakeholder Mapping and ABCD documents)
SOUTH CONE MAPPING & START EXECUTION (using Stakeholders Mapping and ABCD documents)
MIDDLE AMERICAS MAPPING EXECUTION (using Stakeholders Mapping and ABCD documents)
MEXICO MAPPING EXECUTION (using Stakeholders Mapping and ABCD documents)
QUIK WINS
BRAZIL N. Debs as lecturer at the Annual Competition Event at CADE next August 2014.
COLOMBIA Visit with Ritva and Newman to the local Antitrust Authority/Legal Director MA Mónica Cuesta with UL training materials
CHILE J. C. Gumucio speaker at Competition Event organised by the Catholic University next October
CHILE: UL business leaders and legal to visit FNE and SERNAC new members Q4 2014
CHILE: T. Wodka to give a speech on the FNE case at ICARE (Chilean Business Institute) last month
CHILE: Communications & Legal Team to tackle Business Media on the FNE case and approach to Media KOFs ongoing
ARGENTINA: P. Morrone to the Competition Authorities with Training Material
ARGENTINA: P. Morrone as lecturer at Torcuato Di Tella Business School Q4 2014
ARGENTINA: B. Cassagne and M. Celani to speak on Unilateral Conducts at Forocompetencia Q4 2014
BOLIVIA: Competition Training at the Local Trade Association and Media Chamber Q4 2104
PARAGUAY Active participation in the competition law and regulation process
PARAGUAY Competition Training and Event at the Prodesarrollo regional Trade Association Q3 2014
KEY DRIVERS
Identify Key Stakeholders, including Trade Bodies and Regulators
Identify Hot Topics & Trends (local)
Define Metrics
Work Closely with Other Functional Teams (EA/CD/SC/M&A)
Develop UL position/Key Messages
Build Relationships, share knowledge and educate Regulators
Establish/Restablish our reputation
Establish Best Practice

5. MAPPING & EXECUTION USING TWO TEMPLATES PER COUNTRY
STAKEHODER MAPPING DOCUMENT
ABCDE APPROACH DOCUMENT

6. Stakeholder mapping
UNILEVER STAKEHOLDER MAPPING FOR COMPETITION LATAM (PER COUNTRY)
GENERAL INFO
RISK/OPPORTUNITIES
STAKEHOLDER ASSESSMENT
APPROACH
ORGANIZATION
DESCRIPTION
CONTACT
CATEGORY
INTERACTION WITH UL
POSITION/ROLE
RISK/OPPORTUNITY
ACTION
STAKEHOLDER INFLUCENCE OVER PUBLIC DEBATE
STAKEHOLDER RELEVANCE FOR UL
CAPACITY FOR STAKEHOLDER FOR PROGRAMME DELIVERY
PRIORITY
TO STAKEHOLDER
Antitrust websites
KJK
International Blogs
ICC Competition Committees
National Regulatory Bodies
Antitrust Agencies
Universities/Law/Business Schools
Business
Antitrust Forums
Think Tanks
Antitrust Events
Journals and Publications
Others relevant for your country

7. ABCDE approach to start execution
COUNTRY ____________/CLUSTER__________ RESPONSIBLE______________
Goal/ Objectives
Champion compliance regionally to reinforce and build credibility with antitrust authorities worldwide
Open Dialogue on Scope for reduction in fines in light of compliance efforts
Call for greater clarity on scope for industry collaboration
External Engagement for Unilateral Conducts
1.Contain Spill Over Effect FNE Case
2. Effect Based Approach
ABCD (After Stakerholders Mapping Table is Complete)
Identify 3 Hot Topics/Trends to focus on (place status in policy funnel)
Audience
Who we want to target
Behaviour
What we want them to do
Content
Key Messages/Positioning (Align with Global first)
Delivery
What actions will be put into place – time table
Evaluation
What KPIs are in place to evaluate success