1. Prepared By CBC/Radio-Canada Research & Strategic Analysis March 2007 Overview of CBC/Radio-Canada’s Audience Performance

2. 2 Table of Content Part 1: TELEVISION Part 1a: OVERALL TRENDS Part 1b: THE ENGLISH-LANGUAGE TV MARKET & CBC TELEVISION’S PERFORMANCE WITHIN IT Part 1c: THE FRANCOPHONE TV MARKET & TÉLÉVISION DE RADIO-CANADA’S PERFORMANCE WITHIN IT Part 1d: EMERGING TECHNOLOGIES IN THE VIDEO WORLD Part 2: RADIO Part 2a: OVERALL TRENDS Part 2b: CBC RADIO’S AUDIENCE PERFORMANCE Part 2c: RADIO DE RADIO-CANADA’S AUDIENCE PERFORMANCE Part 2d: EMERGING TECHNOLOGIES IN THE AUDIO WORLD Part 3: INTERNET Part 3a: OVERALL TRENDS Part 3b: CBC.ca & Radio-Canada.ca‘s PERFORMANCE Part 4: WHAT THE PUBLIC SAYS 3471928333439434752535660

3. Part 1: TELEVISION

4. OVERALL TRENDS Part 1a:

5. 5 Weekly TV usage has increased in recent years Weekly Per Capita Hours Of Viewing To Television All Persons 2+, 1985-1986 to 2005-2006 SOURCE: BBM, Nielsen Media Research, Statistics Canada

6. 6 Trends in TV usage by age groups have remained consistent over time SOURCE: Nielsen Media Research

7. THE ENGLISH-LANGUAGE TV MARKET AND CBC TELEVISION’S PERFORMANCE WITHIN IT Part 1b:

8. 8 Distribution Of Viewing to English TV by Viewing Environment Monday-Sunday, 24 Hours % Cable + DTH Digital Cable DTH (Satellite) Off-Air Analogue Cable Source: Nielsen Media Research Over-the-air viewing has dropped dramatically 47.7% September to August

9. 9 Weekly Per Capita Hours of Viewing to Television by Environment ANGLOPHONES September 2005 to August 2006 SOURCE: Nielsen Media Research Anglophones in digital cable homes spend the most time in front of their TV set

10. 10 A LOOK AT FRAGMENTATION Share of Viewing to English TV All Day (24 Hours) % September 2005 to August 2006 And they enjoy a multitude of programming choices SOURCE: Nielsen Media Research

11. 11 But these choices don’t emanate from diverse ownership Share of Viewing to English CANADIAN CONVENTIONAL TV Before and After Recently Announced Acquisitions* All Day, 24 Hours % SOURCE: BBM Nielsen Media Research Based on all persons 2+, August 28, 2006 to December 31, 2007 * CTVglobemedia acquiring CHUM, CanWest Global acquiring Alliance Atlantis

12. 12 CBC* CTV Global Specialty/Pay SOURCE: Nielsen Media Research Increased viewing to Specialty/Pay has impacted most Canadian and US conventional networks CBC* CTV Global Specialty/Pay Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.) % Other Canadian Conventional US Conventional Other Canadian Conventional US Conventional

13. 13 Top 10 Series on English TV 2005-2006 TV Season SOURCE: Nielsen Media Research Note: Prime time shows only, August 29, 2005 to April 2, 2006. Excludes CTV’s Canadian Idol which ended in mid September. Top US programming is more popular than ever before PROGRAMC.S.I. Survivor: Guatemala American Idol 5 - Performance American Idol 5 – Results Survivor: Panama C.S.I. Miami Desperate Housewives Amazing Race E.R.LostAVERAGENETWORKCTVGlobalCTVCTVGlobalCTVCTVCTVCTVCTVRANK12345678910 AMA (000) 3,0933,0842,8492,6802,5402,4532,4152,1722,1472,0712,550

14. 14 English Conventional TV & Canadian Programming Prime Time % CBC Television remains the home of Canadian content ‘September 2005 to August 2006’ Source: Nielsen Media Research

15. 15 Top 20 Canadian Drama/Comedy Series Note: Prime time shows only, August 29, 2005 to April 2, 2006. - R - = Repeat RANK1234567891011121314151617181920NETWORKCTVCBCCTVCBCCBCCTVCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCCBCGlobalGlobal SOURCE: Nielsen Media Research And the only network with the shelf space to air Canadian Drama/Comedy series PROGRAM Corner Gas (Monday, 8 p.m.) The Rick Mercer Report (Tuesday, 8 p.m.) Degrassi: The Next Generation (Monday, 8:30 p.m.) Royal Canadian Air Farce (Friday, 8 p.m.) This Hour Has 22 Minutes (Friday, 8:30 p.m.) Jeff Ltd, (Wednesday, 9:30 p.m.) Just for Laughs (Friday, 9 p.m.) Winnipeg Comedy Fest (Friday, 9 p.m.) Just for Laughs Gala (Friday, 9 p.m.) The Rick Mercer Report – R (Wednesday, 7 p.m.) Hatching, Matching and Dispatching (Friday, 9 p.m.) Royal Canadian Air Farce – R (Monday, 7 p.m.) Da Vinci’s City Hall (Tuesday, 9 p.m.) Ha!ifax Comedy Fest (Tuesday, 8:30 p.m.) Red Green Show (Friday, 7 p.m.) This Hour Has 22 Minutes – R (Tuesday, 7 p.m.) This Is Wonderland (Wednesday, 8 p.m.) At The Hotel (Tuesday, 9 p.m.) Zoe Busiek: Wild Card (Saturday, 8 p.m.) Blue Murder (Saturday, 9 p.m.) AMA (000) 1 401 727710696670653624499462449431416395386383376358352295285

16. 16 Source: Nielsen Media Research CBC Television’s reliance on over-the-air viewing has declined significantly in the past five years DTH Digital Cable Analogue Cable Off-Air Distribution of Viewing to CBC Television by Viewing Environment Monday-Sunday, 24 Hours % Cable + DTH Off-Air September to August

17. 17 Programming Output by Genre UK vs CBC Television Source: Ofcom International Market Review, 2005-2006 NMR (CBC O&Os) CBC Television’s schedule balance

18. 18 SOURCE: Nielsen Media Research CBC Newsworld: Number one in Canadian News and Information

19. THE FRANCOPHONE TV MARKET AND TÉLÉVISION DE RADIO-CANADA’S PERFORMANCE WITHIN IT Part 1c:

20. 20 Distribution of Viewing Among Francophones by Viewing Environment Monday - Sunday, 24 Hours % Analogue Cable Off-Air Source: BBM (Quebec Only) Digital (Cable and DTH) Francophone digital universe has grown by almost one-quarter in just two years September to August

21. 21 Weekly Per Capita Hours of Viewing to Television by Environment FRANCOPHONES in QUÉBEC September 2005 to August 2006 SOURCE: BBM Francophones in analogue homes continue to watch more TV each week

22. 22 A LOOK AT FRAGMENTATION Share of Francophone TV Viewing in Quebec All Day (24 Hours) % September 2005 to August 2006 *Includes TFO and other Cable French Stations SOURCE: BBM Télévision de Radio-Canada maintains a healthy position in a highly fragmented market

23. 23 Radio- Canada TVA TQS Télé-Québec ‘September to August’ SOURCE: BBM (PMT 2001-2002 TO 2003-2004, PPM 2004-2005 TO 2005-2006) Three main conventional networks account for more than half of all Francophone viewing Radio- Canada TVA TQS Télé-Québec PMTPPM Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.) % Other Specialty/Cable English Stations Specialty/Cable English Stations

24. 24 Distribution of Télévision de Radio-Canada Viewing by Environment Monday - Sunday, 24 Hours % Analogue Cable Off-Air Source: BBM Quebec Francophones Télévision de Radio-Canada’s reliance on over-the-air viewers has declined September to August Digital (Cable and DTH)

25. 25 French-languages TV Stations and Canadian Programming Prime Time % More Canadian programming than other conventional networks ‘September 2005 to August 2006’ SOURCE: BBM

26. 26 Programming Output by Genre France vs Télévision de Radio-Canada Source: Ofcom International Market Review, 2005-2006 BBM (Radio-Canada) Télévision de Radio-Canada’s schedule balance

27. 27 Source: BBM RDI is still number one in News, but LCN is narrowing the gap

28. EMERGING TECHNOLOGIES IN THE VIDEO WORLD Part 1d:

29. 29 New Ways of Accessing Video Content  Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading.  These new platforms and technologies have affected the video opportunities available to Canadians in three key ways.  First, they significantly expanded where consumers can receive and watch video programming. Second, all of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules. Third, some new platforms provide video in a significantly different format from traditional television.

30. 30 More video programming available over more distribution platforms Illustration of Multi-platform Growth – Video 1995 TV Distribution Over-the-air TVOver-the-air TV Analogue CableAnalogue CablePersonalization VCRVCR Specialty TVSpecialty TV Pay TVPay TV2005 TV Distribution Over-the-air TVOver-the-air TV Analogue CableAnalogue Cable Digital CableDigital Cable DTH SatelliteDTH Satellite Wireless Cable (MDS)Wireless Cable (MDS) IPTVIPTV InternetInternetPersonalization VCRVCR Specialty TVSpecialty TV Pay TVPay TV DVD PlayerDVD Player PPVPPV PVRPVR VODVOD Video DownloadsVideo Downloads Video StreamingVideo StreamingPortable DVD PlayerDVD Player Digital Video PlayerDigital Video Player Mobile PhoneMobile Phone Laptop ComputerLaptop Computer

31. 31 While ownership and usage of some of the new video devices is low… Trends in the Penetration and Usage of Video Technologies Among Canadian Adults

32. 32 … acceptance of these new ‘on-demand’ tools is higher among certain segments of the population Penetration and Usage of New Video Technologies Among Anglophone and Francophone Age Groups

33. Part 2: RADIO

34. OVERALL TRENDS Part 2a:

35. 35 Listening to conventional radio has decreased over the past decade Weekly Per Capita Hours Of Listening To Radio All Persons 12+, 1986 to 2006 (Fall Sweeps) SOURCE: BBM

36. 36 This is true among all age groups, but especially teens (Fall Sweeps) SOURCE: BBM

37. 37 Almost 8 out of 10 hours spent listening to radio is through the FM band FM AM AM/FM Share (%) of Tuning Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+ Fall/S4 Surveys FM AM SOURCE: BBM

38. 38 Out-of-home listening is still growing Location Share (%) Monday to Sunday, 5 a.m. to 1 a.m., Persons 12+ Fall/S4 Surveys Home Work Car Other Home Work Car Other SOURCE: BBM

39. Part 2b: CBC RADIO’S AUDIENCE PERFORMANCE

40. 40 CBC Radio weekly usage maintained despite overall decline in radio usage SOURCE: BBM * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.

41. 41 12.4 Base: Anglophones who listened in CBC areas 13.0 SOURCE: BBM 12.3 12.7 12.8 12.3 11.5 12.2 12.6 8.9 12.4 13.0 * The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Record-level audience shares mean strong basis for CBC Radio’s Renewal initiative

42. 42 CBC Radio One MarketsMonday to Sunday 5 a.m. to 1 a.m. Share % Monday to Friday 6 a.m. to 8:30 a.m. Share %Ranking CBN St. John’s9.516.22 CBG/CBT Gander/Grand Falls13.725.62 CBY Corner Brook12.418.52 CBCT FM Charlottetown14.923.51 CBHA-FM Halifax16.223.71 CBI Sydney/Cape Breton20.129.32 CBA Moncton13.718.81 CBZF FM Fredericton14.720.71 CBD-FM Saint John12.318.63 CBME-FM Montreal Anglos4.55.75 CBO-FM Ottawa Anglos15.820.91 CBLA-FM Toronto7.311.01 CBE Windsor4.07.13 CBCS-FM Sudbury15.918.43 CBQT-FM Thunder Bay20.524.61 CBW Winnipeg9.713.02 CBK/CBKR-FM Regina10.114.63 CBK Saskatoon8.110.35 CBR Calgary7.410.45 CBX Edmonton6.08.25 CBU Vancouver9.012.22 CBCV-FM Victoria8.612.03 CBC Radio One: Ranks in top 3 in most markets Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador The Share of 12+ Listening Captured by Individual Stations BBM S4 2006

43. Part 2c: RADIO DE RADIO- CANADA’S AUDIENCE PERFORMANCE

44. 44 SOURCE: BBM Radio de Radio-Canada: Increased usage over the past five years * Labour dispute affected 3 ½ out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.

45. 45 Base: French Radio Listening Among Francophones in SRC Areas SOURCE: BBM 15.2 8.9 9.9 11.1 10.8 12.4 13.7 15.6 14.7 15.7 16.5 15.3 16.3 And audience shares that have nearly doubled * Labour dispute affected 3 ½ out of the 8 weeks measured ** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.

46. 46 Weekday morning shares demonstrate the value of local programming Première Chaîne MarketsMonday to Sunday 5 a.m. to 1 a.m. Share % Monday to Friday 6 a.m. to 9 a.m. Share %Ranking CBF-FM Montreal Francos10143 CBF-FM Sherbrooke13172 CBF-FM Trois-Rivières12152 CBV-FM Québec13181 CBJ-FM Saguenay7114 CBGA-FM Matana-Gaspésie-Iles792 CJBR-FM Rimouski12213 CHLM-FM Rouyn6103 CBSI-FM Sept-Iles9163 CBOF-FM Ottawa-Gatineau Francos11153 CBAF-FM N. Brunswick Francos6104 The Share of 12+ Listening Captured by Individual Stations BBM S4 2006

47. EMERGING TECHNOLOGIES IN THE AUDIO WORLD Part 2d:

48. 48 New Ways of Accessing Audio Content  Over the past decade, numerous new ways of accessing audio content have become available in Canada, including digital radio, pay audio, satellite radio, Internet streaming, podcasting and Internet downloading of music.  As with new video platforms, these new audio platforms provide consumers with increased choice in terms of where and how audio services can be received, increased diversity in the type of content that is available and greater flexibility and control over when content is accessed and listened to.  The new audio platforms have met with varying degrees of acceptance by the public and while the final verdict is still out on most of them, they have increased audience fragmentation and are forcing audio broadcasters to be both more thoughtful and more innovative when developing audio content and when deciding the best means to deliver it to Canadians.

49. 49 A wide array of new audio platforms, presenting a significant challenge to traditional radio Illustration of Multi-platform Growth – Audio 1995Distribution RadioRadioOn-Demand TapesTapes CDsCDsPortable WalkmanWalkman2005Distribution RadioRadio InternetInternet Satellite RadioSatellite RadioOn-Demand CDsCDs Music DownloadsMusic Downloads Streaming AudioStreaming Audio PodcastingPodcastingPortable WalkmanWalkman Digital Audio PlayerDigital Audio Player Mobile PhoneMobile Phone

50. 50 With usage of iPod/MP3 Players and audio over the Internet ranging from 6 to 21 per cent among all Canadians Trends in the Penetration and Usage of Audio Technologies Among Canadian Adults

51. 51 But they have become the norm among younger age groups Penetration and Usage of New Audio Technologies Among Anglophone and Francophone Age Groups

52. Part 3: INTERNET

53. OVERALL TRENDS Part 3a:

54. 54 Broadband Internet has entered the mainstream ANGLOPHONES 18+ FRANCOPHONES 18+ Home Internet Connection % Source: MTM 2005 * Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have Total75%Total60%

55. 55 But weekly time spent with the Internet still lags TV and radio ANGLOPHONESFRANCOPHONES Weekly Per Capita Usage of Internet, Television and Radio Hours/Week Adults 18+ Source: MTM 2005 (Internet), NMR 2005-2006 and BBM 2005-2006 (TV), BBM S4 2006 (Radio)

56. CBC.ca & Radio-Canada.ca’s PERFORMANCE Part 3b:

57. 57 Domain Level Report Source: Media Metrix Canada – Total Canada Average Monthly Unique Visitors at Home (000) 108% 266% Total Canada 2+ At Home Francophones 2+ At Home Traffic to CBC.ca and Radio-Canada.ca has more than doubled over the past five years

58. 58 (English Canada) SOURCE: comScore Media Metrix CBC.ca among the leaders in News and Information

59. 59 (French Canada) SOURCE: comScore Media Metrix Radio-Canada.ca: Second most popular News and Information website among Francophones

60. Part 4: WHAT THE PUBLIC SAYS

61. 61 Our Measures of Value  Since 2001, the following indicators of performance have been measured:  Satisfaction “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.”  Essential “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.”  Distinctive “CBC/Radio-Canada Television/Radio has programs that aren’t on any other station or network.”  Trust in News “You can trust News and Information on CBC/Radio-Canada Television/Radio.”  Comprehensive “You can count on CBC/Radio-Canada Television/Radio to give you complete News coverage.”

62. 62 In terms of: Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES Among all Canadians 18+ % Source: QRS 2006 In Fall of 2006, CBC/Radio-Canada received the support of 9 in 10 Canadians on all indicators

63. 63 Past Month Usage of CBC/RADIO-CANADA SERVICES Among all Canadians 18+ % Source: QRS 2006 And 9 in 10 Canadians are now tuning to one of our services on a monthly basis

64. 64 According to a 2006 survey, CBC/Radio-Canada is a vital part of Canadian culture Corporate Image Ratings CBC/Radio-Canada is a vital part of Canadian culture CBC/Radio-Canada is an organization that delivers the highest quality services for the resources it has available You can trust CBC/Radio-Canada CBC/Radio-Canada brings Canadians together as a country CBC/Radio-Canada is in touch with ordinary people CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services CBC/Radio-Canada pays attention to what the public thinks about its programs and services CBC/Radio-Canada ensures that the funds available to them are used to best reflect the needs and interests of Canadians Source: Public Support Survey, TNS, April 2006

65. 65 With its mandate continuing to be important to Canadians Mandate Importance Ratings Providing Television and Radio services which are available to people living in all parts of Canada Providing programs of interest to many different groups of people Providing in-depth News and Information from a Canadian perspective Serving the needs and interests of each region of the country Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming Reflecting the multicultural nature of Canada Providing News and Information that people can trust Promoting our culture and identity Entertaining people Source: Public Support Survey, TNS, April 2006

66. 66 And Canadians believe CBC/Radio-Canada is delivering on its mandate Corporate Performance Ratings Providing Television and Radio services which are available to people living in all parts of Canada Providing programs of interest to many different groups of people Providing in-depth News and Information from a Canadian perspective Serving the needs and interests of each region of the country Helping people from all parts of Canada understand each other better Offering high quality, distinctive Canadian programming Reflecting the multicultural nature of Canada Providing News and Information that people can trust Promoting our culture and identity Entertaining people Source: Public Support Survey, TNS, April 2006

67. 67 A large majority of Canadians continue to believe that CBC/Radio-Canada represents good value for the funding it receives Perceived Value For Money Of CBC/Radio-Canada Funding Source: Public Support Survey, TNS April 2006

68. 68 Per Capita Public Funding for Public Broadcasters 2004 Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from CIA World Factbook. * Figures for Spain include an estimate for the public broadcasters of the autonomous regions. ** Data for fiscal year 2003 C$ per inhabitant CBC/Radio-Canada: Poorly funded compared to other public broadcasters around the world Average = 80