1. Incorporating Social Media into Transportation Surveys TRB Annual Meeting Workshop January 22, 2012 Sponsored by TRB Committees on: Travel Survey Methods (ABJ40) Public Involvement (ADA60) Public Transportation Marketing and Fare Policy(AP030)

2. 1:30 – 1:45 pm - Workshop Introduction – Incorporating Social Media into Transportation Surveys Introductions and Workshop Objectives: Stacey Bricka, Texas Transportation Institute Social Media in Transportation Surveys: Guy Rousseau, Atlanta Regional Council 1:45 – 2:45 pm – Social Media as a Communication Tool Moderator: Kathryn Coffel, Consultant Preliminary Experience Using Social Media for Survey Recruiting: Greg Spitz, Resource Systems Group, Inc. Minnesota DOT’s Online Communities: Jean Wallace, Minnesota Department of Transportation Friend me now! Enhancing Public Participation through Social Media: Scott Giering, Howard Stein Hudson Group Discussion: Social Media as a Communication Tool 2:45 – 3:00 pm BREAK 3:00 – 4:00 pm – Social Media as a Data Source Moderator: Mindy Rhindress, Abt SRBI Using and Analyzing Data from Twitter, Facebook, Text Messaging and other Sources for Conducting Surveys: Cynthia Augustine, RTI International Availability of Blogs as the Data Source for Tourist Travel Behavior: Kiniaki Sasaki, University of Yamanashi, Japan The New Pulse of the Consumer: How Private Sector Survey Practices Help Us with the Transportation Industry: Duane Clement, Abt SRBI Group Discussion: Social Media as a Data Source 4:00 – 4:30 pm - Best Practices and Research Needs Best Practices and Research Needs Panelists will join Participant Breakout Groups to identify areas of best practice and research priorities. Each group will report back on top items and “vote.” Today’s Workshop Agenda

3. Workshop Questions What are the top 5 best practices learned during this workshop? What are the top 3 priorities for additional research on incorporating social media into transportation surveys?

4. Introductions

5. The Role of Social Media in Travel Surveys… …and How to Leverage Passive Data Collection Technologies

6. Taking Advantage of Social Media in Travel Surveys Pervasive Use of Social Media Growing Use of Social Media Shrinking Funding for Travel Surveys Rising Costs of Travel Surveys What about GPS & Smartphones in Travel Surveys vis-a-vis Social Media? Data Fusion & Data Mining: When Social Media Enhance Travel Surveys

7. Social Media in Travel Surveys: A Few Things to Keep in Mind… Self-Selection Bias Hard to Reach Populations, Non-Response Social Media for Prompted Recalls? Do Social Media Want to “Play” with Travel Survey Researchers & Methodologists? Are Social Media Statistically Representative of the General Population? One Day, Will We Build Models Using Social Media for Better Decision-Making?

8. 1:30 – 1:45 pm - Workshop Introduction – Incorporating Social Media into Transportation Surveys Introductions and Workshop Objectives: Stacey Bricka, Texas Transportation Institute Social Media in Transportation Surveys: Guy Rousseau, Atlanta Regional Council 1:45 – 2:45 pm – Social Media as a Communication Tool Moderator: Kathryn Coffel, Consultant Preliminary Experience Using Social Media for Survey Recruiting: Greg Spitz, Resource Systems Group, Inc. Minnesota DOT’s Online Communities: Jean Wallace, Minnesota Department of Transportation Friend me now! Enhancing Public Participation through Social Media: Scott Giering, Howard Stein Hudson Group Discussion: Social Media as a Communication Tool 2:45 – 3:00 pm BREAK 3:00 – 4:00 pm – Social Media as a Data Source Moderator: Mindy Rhindress, Abt SRBI Using and Analyzing Data from Twitter, Facebook, Text Messaging and other Sources for Conducting Surveys: Cynthia Augustine, RTI International Availability of Blogs as the Data Source for Tourist Travel Behavior: Kiniaki Sasaki, University of Yamanashi, Japan The New Pulse of the Consumer: How Private Sector Survey Practices Help Us with the Transportation Industry: Duane Clement, Abt SRBI Group Discussion: Social Media as a Data Source 4:00 – 4:30 pm - Best Practices and Research Needs Best Practices and Research Needs Panelists will join Participant Breakout Groups to identify areas of best practice and research priorities. Each group will report back on top items and “vote.” Today’s Workshop Agenda