1. Building enterprise social into your environment
Chris Hopkins
Technical Product Marketing Manager – SharePoint & Yammer
Microsoft Corporation

2. Outline & Agenda Understanding Microsoft’s Enterprise Social Vision
Comparing SharePoint Social Capabilities with Yammer
Choosing the solution / features that will help you align your social capabilities with Microsoft’s vision
IT challenge - SP & Yammer working together
on-premises & cloud integration
Developer challenge – integrate Yammer with LOB applications
Embed
OpenGraph API
REST
Q/A

3. Enterprise Social from Microsoft

4. Facebook for enterprise?
Enterprise Social…
Everyone talks about it
Nobody really knows how to do it
Everyone thinks everyone else is doing it
So, everyone claims they are doing it
Facebook for enterprise?

5. Evolution of Enterprise Communication
Phone IM
Voice & Video
Social Networking

6. Send an email to Post Use the tools you are familiar with
Embedded Images
Cannot do from Yammer UI
Links
Attached Documents
Do these go to Files - Yammer
Targets
Network -
External Network -
Group -
Conversation – ‘ Me’ the conversation to yourself then reply
Additional Information -

7. Consumer Social Growth
>350 million
TWEETS PER DAY
>1 billion
ENGAGED USERS
~25% INTERNATIONAL CALL MINUTES
TWITTER
FACEBOOK
SKYPE

8. 18% 51% Employee Engagement
Give employees a voice and ensure they have the
information and tools they need to make a difference.
Companies with socially engaged employees see:
18%
higher productivity
51%
lower
turnover
The top initiative of the company’s new CEO is to drive employee retention by giving every employee a voice.
She engages employees in a two way conversation about company culture via a group conversation and by creating a poll.
Employees at all levels share their ideas via the company newsfeed making them feel more engaged and connected to the overall vision.

9. 20%-25% Team Collaboration
Teams can connect, learn from each other, and
solve business challenges – inside and outside the company.
20%-25%
boost in productivity with social seen by organizations and companies
A cross-functional project team is managing a world-wide product launch.
They use a team site, conference calls, and IM to manage the project and collaboratively edit documents in the cloud.
The team uses newsfeeds to stay in sync, reducing traffic and making it easier for people to know where things stand.
McKinsey, The Social Economy, July 2012

10. Connected Organization
Employees have an intranet that is social, easy to use, and
can connect employees and systems across the enterprise.
Time spent searching for company information is reduced by 35% by using social technologies
A company wants to ensure its employees have a place to find up- to-date information on the company.
Employees use Yammer embedded into their SharePoint intranet to have vibrant discussions on important topics.
Executives are able to get real-time feedback from employees on important announcements and initiatives quickly make changes.
McKinsey, The Social Economy, July 2012

11. Yammer now available as part of Office 365

12. Integrate
LOB Apps

13. The current landscape
SharePoint 2013 provides social capabilities built into the platform
Yammer is a purpose built social network
Multiple social solutions are confusing
What is the roadmap? What is Microsoft investing in?
What should we implement - Yammer or SP Social?
Multiple feature sets are also confusing
Document storage and collaboration – who does what?

14. Yammer & Office 365 Integration Roadmap
Basic
Integration
Option to replace SharePoint Newsfeed with Yammer
Yammer app for SharePoint
Deeper Connections
User experience
Single sign-on
Office Web Apps
Connected Experiences
New experiences that combine social, collab, , instant messaging, voice, and video
Summer 2013
Fall 2013

16. Social Capability Comparison
Yammer
SharePoint
Networks
Internal - External
Groups – Public / Private – Secret
Feeds
Notes, Polls
Profile
Who you are
Manage Preferences
Files
Sharing and collaboration
Web Apps
Tagging / Following / Mark Official / Praise
Integration – Embed / REST
Farm / Tenant
Typically not external
Sites - Team Portal
Site Feed
OneNote, Surveys
My Sites – AD Sync’d
Who you are
Tasks
Files - Libraries
ECM – Sharing, Collaboration, etc.
Web Apps + SkyDrive Pro
Tagging / Following
Integration – CSOM / REST

17. The right tool when… The winner is… Social
The conversation layer across the platform and LOB applications
following, tagging, liking, mentioning, private messages
Document Management
Enterprise class document management
Versioning, history
Records, eDiscovery, Site Mailboxes
OneDrive for Business
Project Management
Enterprise class project portfolio management
Task list, schedule, resource management and reporting

18. Getting your organization started and integrated
IT Story
Getting your organization started and integrated

19. Getting started with Yammer is easy…
Freemium – sign up w/ verification
Get your social and collaboration journey started for all devices
Someone may have already started your network ;-)
Only verified corporate will be allowed to join the network
Subdomains are supported but require configuration by Microsoft Support
Enterprise – requires Activation and provides access to…
Administration tools
branding, user management, data export
Directory Sync (ADFS) & SSO support

20. User Experience Flow for Yammer Activation
All Office 365 E SKUs
SPO + Yammer (Plan 1 & 2)
Only available with Yammer-provisioned SKUs
1 - Purchase
Log into O365 Admin Portal
Add and verify company domain
Assign Global Admins to company domain
2 - Pre-Activation
Click ‘Activate Yammer’
Receive Yammer admin
welcome
Log into Yammer or Create Account
3 - Activation
Add users via the
Yammer Admin Center
Appoint additional Yammer admins
Setup DirSync
4 - Post-Activation
(optional)
Complete Activation Guide

21. Keep In Mind
All O365 tenancies are set up on a company.onmicrosoft.com domain upon purchase.
Customers must take steps to add their company.com domain in order to Activate Yammer.
Global Admins must assign themselves to their company.com domain to be synced as Yammer Verified Admin
Users in O365 are not automatically added to Yammer
Verified admins must add users directly to Yammer from within the Yammer Admin Center.
Changes made in Yammer do not transfers back to O365
including users and Yammer Admin assignments
CONFIDENTIAL – FOR INTERNAL YAMMER/MICROSOFT USE ONLY

22. Todays Options for Integration
Yammer Switch
Yammer App
Guidance
Switch Newsfeed -> Yammer:
Coming in SharePoint 2013 SP1 to on-prem
App & setup:
Install the latest update
TechNet document:
Removing the SharePoint Server social web parts from My Sites and Team Sites
Hiding user interface controls that provide social functionality
Yammer App Guidance

23. Yammer with SharePoint Online
Turn it on
Replaces Newsfeeds disabled
Enables Search link
Redirect to Yammer search url
Does not embed any of your feeds

24. Yammer with SharePoint Online
You probably want more than just the change to the Newsfeed
Use the Yammer App for SharePoint
Embed relevant feeds on the appropriate pages
Replace on My Sites
Newsfeed web part
Activity feed web part
Replace on Team Sites
Site Feed
Following
Documents – SkyDrive
Sites - Sites

25. Yammer with SharePoint on-premises
Manage user accounts
Directory Sync
Add AD users
Remove AD users
Sync/map properties
SSO
Work with Yammer support
Use the Yammer App for SharePoint
Customize the experience using Yammer Embed
Replace on My Sites
Newsfeed web part
Activity feed web part
Replace on Team Sites
Site Feed

26. Directory Sync +- SSO Directory Sync SSO
Automatically create Yammer accounts for newly provisioned users in your directory
Automatically disable access to Yammer when users are disabled in your directory
when the next sync run executes
Automatically update user profile information from your directory attributes
Explained -
SSO
Automatically provisions Yammer users
Uses ADFS credentials for Yammer login
Immediately restricts access for disabled/deleted users
ADFS token is not returned
Can be used with Yammer DirectorySync tool
Explained -

27. Integration Demo

28. Developer Story

29. Yammer Integration Embed
Use Yammer Embed to add feeds, follows, objects and likes into any business application or platform
Integrate Use Open Graph to surface updates in Yammer from any business application or platform
Information from Dynamics CRM appears in the Yammer Activity Stream
Responses to post show up in Yammer and CRM
Response to the Dynamics CRM activity show up on the Yammer feed
“Join the conversation! Add your
questions and comments here.”
“Richard Dickenson just updated Sales Opportunity in Dynamics.”
Custom Use the JS SDK or direct via REST APIs to build your own interface and completely customize the social experience in any business application or platform

30. Embed Embed a specific feed into your application Ex. Yammer Web Part
Provides a UI to that feed that can be embedded in many applications
Based on simple HTML + JavaScript
Reference Yammer JS library
Provide your app ID
Provide your network
Provide feed parameters
Ex. Yammer Web Part
Deploy App for SharePoint
New Embed reference
<script src="

31. JavaScript SDK - REST JavaScript wrappers to REST endpoints
Reference JS library
Make Request

32. REST JSON based EndPoints JSON example /api/v1/users.json/1506770930
XML has been deprecated

33. Integration Demo
Embed & REST

34. Conclusion

35. Yammer is an enterprise platform
Control
resides with the admins, not the individuals
Integration
Integrates with any enterprise application to bring data out of disconnected systems onto one platform everyone can access
Enterprise SLAs and a customer success program
Deployment
Can be implemented and set up immediately
Upgrades are automatic & continually adapt to end user needs
Reporting
eDiscovery and activity reporting
Source: McKinsey, : The Social Economy, July 2012

36. Yammer Developers Network
What is the YDN?
Community support for Yammer developers
List of Partner Apps

37. Technical Resources Yammer Success Center Yammer Developer Center
Administration & Security
Admin guide - Data Export
Security guide - Directory Sync - Single Sign-On
Yammer Developer Center
API documentation, sample code, App dashboard
Yammer Embed - REST API - Open Graph
SharePoint integration resources
Make Yammer your default social network in Office 365
Yammer App for SharePoint
Integrate Yammer with on-premises SharePoint 2013 environments (white paper)

38. © 2012 Microsoft Corporation. All rights reserved
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

39. Appendix

40. Yammer Tips & Resources

41. Send an email to Post Use the tools you are familiar with
Embedded Images
Cannot do from Yammer UI
Links
Attached Documents
Do these go to Files?
Targets
Network -
External Network -
Group -
Conversation – ‘ Me’ the conversation to yourself then reply
Additional Information -

42. Reply to
Add a double hyphen – above your default signature to keep it out of your Yammer message

43. Use keyboard shortcuts
Type question mark (?) [Shift]+[/] to show these shortcuts..

44. Resources
Yammer Plans & Pricing - Basic vs. Enterprise Network features
Sites, Blogs & Twitter
Welcome To Your Social Journey | Enterprise Social Customer Success | The Rise Of Enterprise Social Networks | Yammer Success Center | Discover SharePoint
Blogs: Yammer | SharePoint @Office365
Press
How Microsoft got its own employees to use Yammer
Microsoft Creates ‘Yammer North’ in Redmond to Learn New Software Tricks
Yammer Accelerates Momentum Following Microsoft Acquisition
The Yammer journey so far at NAB
Research
Bring your own service: Employees want social tools at work, despite company restrictions
Evolution of the networked enterprise: McKinsey Global Survey results
Yammer’s 2013 Business Value Survey Results

45. Technical Resources Yammer Success Center Yammer Developer Center
Administration & Security
Admin guide - Data Export
Security guide - Directory Sync - Single Sign-On
Yammer Developer Center
API documentation, sample code, App dashboard
Yammer Embed - REST API - Open Graph
SharePoint integration resources
Make Yammer your default social network in Office 365
Yammer App for SharePoint
Integrate Yammer with on-premises SharePoint 2013 environments (white paper)

46. Translations Post in native language
Yammer does the translation – BING translator