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UNIT A 1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program. 1.01 Describe the basic content.

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Presentation on theme: "UNIT A 1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program. 1.01 Describe the basic content."— Presentation transcript:

1 UNIT A 1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program. 1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program. COURSE ORIENTATION

2 DISTINGUISH BETWEEN PROGRAMS & COURSES

3 Programs & Courses Career-Technical Education: Career-Technical Education: A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application. A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.

4 Programs & Courses Marketing Education : Marketing Education : A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities. A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.

5 Programs & Courses Fashion Merchandising: Fashion Merchandising: A Marketing Education course designed for students interested in careers in the fashion industry and the merchandising of fashion. A Marketing Education course designed for students interested in careers in the fashion industry and the merchandising of fashion.

6 Organization of the Marketing Education Program Program components Program components Roles of program participants Roles of program participants Competencies Competencies

7 PROGRAM COMPONENTS Classroom instruction Work-based learning strategies Career-Technical Education Student Organization (CTSO)

8 Roles of program participants Student Student Teacher Teacher Employer/Training Sponsor Employer/Training Sponsor Parents/Guardians Parents/Guardians Advisory Committee Advisory Committee School Administration School Administration

9 COMPETENCIES COMPETENCY: The knowledge, skills, and/or attitudes necessary for performing certain tasks.

10 COMPETENCIES National competency areas for Marketing Education: Economics Business, Management & Entrepreneurship Communications & Interpersonal Skills Professional Development

11 Objectives of the Fashion Merchandising course

12 Objectives 1.To develop employability skills relative to the fashion industry 2.To provide an understanding of the major factors that impact fashion 3.To develop effective communications and customer relations skills

13 4.To provide an understanding of fashion merchandising 5.To understand the impact of technology on the fashion industry 6.To understand the relationship between the segments of the fashion industry


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