1. LifeSize ® Video Center New Product Introduction Training April 2010 - LifeSize Confidential. For Internal Partner Use Only -

2. Page 2 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

3. - LifeSize Confidential. For Internal Partner Use Only - Page 3 Market Overview Organizations need a solution to broadcast video and data, over the internet, to large audiences - both live and on-demand The market for these products is large and growing  $437M and growing at 30% 1 Solutions available today are expensive, cumbersome, and of poor quality LifeSize Video Center defines a new approach to Recording/Streaming from video endpoints that brings tremendous benefits  Unmatched performance  Simple to deploy, single appliance solution  Simple to use, push button recording and auto-publishing 1: Wainhouse Research

4. - LifeSize Confidential. For Internal Partner Use Only - Page 4 Target Applications Executive & Corporate Communication  Communicate with employees across your organization and around the world both live and on demand Training  Extend training to employees in High Definition for greater engagement and understanding wherever and whenever they are Education & Distance Learning  Broadcast and record classes at the press of a button. Bring faculty to students across distance without compromises in quality Healthcare  Extend medical expertise without boundaries. Monitor and serve patients remotely in the highest quality

5. - LifeSize Confidential. For Internal Partner Use Only - Page 5 Use Case: Community College  Problem Want to allow students to attend class, even if they can’t appear in person School shutdowns for weather, flu, etc. Want to enrich curriculum and improve learning To be utilized, the solution must be simple to use  Solution LifeSize Video Center allows students to watch a lecture from the convenience of their home PC Class can continue despite weather or illness Students can re-watch lectures to prepare for exams Push-button recording and automatic publishing drives adoption

6. - LifeSize Confidential. For Internal Partner Use Only - Page 6 Use Case: Executive Communications  Problem VP of Operations, with teams around the globe, needs a way to communicate effectively with the team Looking for a way to break down cultural, language, and time zone barriers that plague voice conference calls The solution must be simple to use and high quality  Solution LifeSize Video Center allows executives to quickly and simply record and broadcast video messages Employees can view the recording live or on-demand from their PC, anywhere in the world Video Center can be used in conjunction with a voice conference call to allow viewers to ask questions at the end of the call

7. - LifeSize Confidential. For Internal Partner Use Only - Page 7 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

8. - LifeSize Confidential. For Internal Partner Use Only - Page 8 What is Streaming? Live or On-Demand  Broadcast video live, or record it for on-demand playback Examples  YouTube, Hulu, DailyMotion Business Applications  Executive & Corporate Communication  Training  Education & Distance Learning  Healthcare Streaming is a way to deliver rich media (audio, video, and content) to large numbers of users on the internet

9. - LifeSize Confidential. For Internal Partner Use Only - Page 9 Streaming vs. Video Conferencing Streaming is good for communications that are 1 to many Streaming is a one-way communication Streaming is available both live and on- demand Streaming does not require viewers to have video endpoints, only a computer

10. - LifeSize Confidential. For Internal Partner Use Only - Page 10 Multicast and Unicast Streaming Unicast Unicast or Multicast On-Demand (Pre-recorded) Live Streaming Internet Corporate Intranet Unicast streaming sends an independent stream to each web viewer, allowing them to independently pause, rewind, forward Multicast Streaming is a way to save bandwidth by sending only one stream to all web viewers  Multicast can only be used for live videos and only on a corporate intranet

11. - LifeSize Confidential. For Internal Partner Use Only - Page 11 Multicast Streaming Multicast only applies to Live Streaming on a corporate intranet  Multicast cannot be used for on-demand playback or for streaming over the regular internet Multicast requires that the corporate intranet is ‘multicast enabled’  Requires network engineers to architect the network to support multicast media Today, only Windows Media and QuickTime Media players support Multicast LifeSize Video Center does not offer native Multicast in the current release

12. - LifeSize Confidential. For Internal Partner Use Only - Page 12 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

13. - LifeSize Confidential. For Internal Partner Use Only - Page 13 Endpoint Capture Appliance VTC Recording Current Solutions VTC video must be converted to a computer friendly format before it can be played on a computer. Today there are two approaches to convert VTC video for computer playback. Streaming Server Capture Appliance Video Endpoint Streaming Server VTC Recorder Video Endpoints Both have major shortcomings

14. - LifeSize Confidential. For Internal Partner Use Only - Page 14 Approach #1: Endpoint Capture Appliance How it works  Physically connect a specialized capture device to an endpoint  Digitizes video/audio outputs, and saves it to disk Players  Qumu, Accordent, Sonic Foundry, Winnov, Gefen, Polycom Recording Studio (OEM of Winnov C3) Weakness  Not scalable – each endpoint requires a capture station  Cumbersome – requires additional hardware and steps to start a recording  Point solution – can only capture, additional streaming server, web server, and content mgmt solution required Transcoding done here Streaming Server Appliance 2 Appliance 1 Capture Appliance Video Endpoint

15. - LifeSize Confidential. For Internal Partner Use Only - Page 15 Approach #2: VTC recording How it works  Centralized ‘endpoint’ with built in hard drive, that you dial into; multiple endpoints use one recorder  Little to no integration of the endpoint with the recorder  Web server/Streaming server is separate (except for TCS) Players  Tandberg, Polycom Streaming Server Appliance 2 Appliance 1 VTC Recorder Transcoding done here Video Endpoints

16. - LifeSize Confidential. For Internal Partner Use Only - Page 16 Weaknesses of VTC Recording Complexity of initiating a recording Recording indicator box Fixed Layout for Data + Video Limited capacity and performance Long delay before video is ready Difficult to set permissions, quality, channels, tags, etc No way to automatically publish Caveats for HD recording

17. - LifeSize Confidential. For Internal Partner Use Only - Page 17 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

18. - LifeSize Confidential. For Internal Partner Use Only - Page 18 LifeSize Video Center Approach Leverage the performance of LifeSize endpoints  The purpose-built endpoint transcodes the video to a computer-ready format before sending it to the LifeSize Video Center  Result is unmatched video quality, performance, and capacity Tightly integrate with LifeSize endpoints  Easy to use, push-button recording  Integrated solution removes hassles and complexity Deliver a scalable, next generation Video Center architecture  Combines record and stream capabilities in a single appliance  Introduces advanced features and capabilities LifeSize® Video Center Appliance 1 Transcoding done on endpoint!

19. - LifeSize Confidential. For Internal Partner Use Only - Page 19 Smarter approach -> Real Benefits Competitor WeaknessLifeSize Benefit Complexity of initiating a recording One button record Recording indicator box Small overlay during a call, not saved in recorded video Fixed Layout for Data + Video Every web participant controls their own layout view Limited capacity and performance Unrivaled capacity and performance Long delay before video is ready Video is ready immediately Difficult to set permissions, quality, channels, tags, etc Recording key automatically assign all video attributes No way to automatically publish Videos are auto published using Recording Key settings Caveats for HD recording No Live Streaming or HD compromises

20. - LifeSize Confidential. For Internal Partner Use Only - Page 20 LifeSize Video Center The first and only single appliance HD solution  Record and stream, live and on-demand up to 720p30  Single appliance architecture speeds installation and deployment Easily accessible. Live or On Demand  Extends the reach of VTC to hundreds of web participants  Push button recording with automatic publishing, including tags, permissions, and video channel  Works with any LifeSize 220 system, Passport, or LG Executive  Unmatched simplicity and ease of use Unmatched Price Performance  Powerful and scalable architecture capable of 20 concurrent HD recordings, 700 concurrent live HD streams, and 2000 hrs of HD storage*  Capacity scales with video quality, lower resolutions have even more capacity LifeSize® Video Center is the most powerful one button HD streaming, recording and auto-publishing solution on the market today Be Everywhere. Live…or On Demand * - Based on LifeSize Internal Testing with Room 220

21. - LifeSize Confidential. For Internal Partner Use Only - Page 21 Performance Comparison* Tandberg IPVCR 2220 Polycom RSS 4000 LifeSize Video Center 5 15 20 Concurrent Recordings SD quality 40 DVD quality HD quality * - Based on LifeSize Internal Testing with Room 220

22. - LifeSize Confidential. For Internal Partner Use Only - Page 22 Performance Comparison* Tandberg IPVCR 2220 Polycom RSS 4000 LifeSize Video Center 4 20 Live Streaming Sessions SD quality 40 DVD quality HD quality Not listed 1 HD quality * - Based on LifeSize Internal Testing with Room 220

23. - LifeSize Confidential. For Internal Partner Use Only - Page 23 What does it take to compare? IPVCR $31K TCS $36K RSS4000 $65K VMC $60K Video Center $30K IPVCR $31K RSS4000 $65K Additional product needed for streaming and web functionality Additional units needed for similar capacity Still can’t match LifeSize Video Center Tandberg Polycom LifeSize $222k !! $255k !! $30k LifeSize uses a flat pricing model

24. - LifeSize Confidential. For Internal Partner Use Only - Page 24 Key Differentiators LifeSize Video Center is a single appliance solution that delivers unmatched performance and capacity with an easy to use interface and design Single appliance solution  Competitors require 2 appliances to do what we can with one Highly scalable and easy to use  Push button recording and automated publishing  Unmatched storage capacity, concurrent recordings, and playbacks Flexible  Record inside or outside of a call  Ability to capture video and presentation Smart Web UI  Virtual Multiway Custom Layouts  Advanced Web UI gives viewers, content creators, and admins access to powerful features and controls

25. - LifeSize Confidential. For Internal Partner Use Only - Page 25 Key Video Center Features Push Button Recording Auto-Publish Capability Dynamic User Controlled Layout Flexible – Record Inside or Outside of a Call Intelligent Management Seamless Integration Unrivaled Performance Administrator Control

26. - LifeSize Confidential. For Internal Partner Use Only - Page 26 Record & Stream Features Record Capabilities  Simple, Push button recording from the remote control  Auto-publishing capability A personalized Recording Key automatically tags recording, files it to the proper channel, and assigns permissions, and publishes to the web  Capture all participants in a call (220s only)  Record both video and data streams (220s only)  Variable bit rate recording  Ability to record outside of a call, using your LifeSize system as a HD capture studio Streaming Capabilities  Stream Live 720p30 video to up to 1000 web participants*  Stream On-demand 720p30 video to up to 350 web participants*  User Controlled Playback Layouts  Browser based Flash player requires no additional software * - Based on LifeSize Internal Testing

27. - LifeSize Confidential. For Internal Partner Use Only - Page 27 Additional Features and Spec Compatibility  Record from LifeSize 220 endpoints, Passport, and LG Executive  Playback on Windows, Linux, and Mac computers Video/Audio  H.264 video, AAC-LC audio Content Management  Featured video section User Access Controls  Video download (global admin setting)  Commenting (global admin setting) System Management Tools  FTP backup utility (incremental capability)  Firmware update Advanced Search Tool  ‘Fuzzy’ search returns both exact matches and variants

28. - LifeSize Confidential. For Internal Partner Use Only - Page 28 Recording from Passport & LG Executive With the 4.7 software release, LifeSize Passport and LG Executive are able to record video while outside of a call  LifeSize Passport and LG Executive can be used as video capture stations 220 endpoints Passport & LG Executive Out of call recordingYes, Video + DataYes, Video only In-call recordingYes, Video + DataNo

29. - LifeSize Confidential. For Internal Partner Use Only - Page 29 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

30. - LifeSize Confidential. For Internal Partner Use Only - Page 30 Video Center Demo Site To really experience the full solution, you need to record from a 220 system with 4.6 software to Video Center and watch the stream live through your web browser You can experience just the Video Center piece at: http://videocenter.demo.lifesize.com  You will only see what “Anonymous Viewers” can see  To see what administrators or content creators would see, buy a demo system and/or contact your local SE  To record to Video Center from your 220 system, buy a demo Video Center and/or contact your local SE

31. - LifeSize Confidential. For Internal Partner Use Only - Page 31 Setting up the endpoint Before you can record from your 220 endpoint, you must first point it to your Video Center Administrator Preferences->Video  Enable/Disable Stream/Record  IP address of Video Center  Port  Default Recording Key (optional) If a default Recording Key is specified, then when the record button is pressed, the system will not prompt you for a Recording Key, it will simply begin recording

32. - LifeSize Confidential. For Internal Partner Use Only - Page 32 Start/Stop Recording To record while outside of a call  Go to your ‘Self View’ (green button), ensure the camera is pointed at what you want to record, press ‘Record’ (blue button) To record during a video call  Press ‘Record’ (blue button) Stop recording by pressing blue button again You cannot pause or rewind a recording  Instead, simply press stop and then record again

33. - LifeSize Confidential. For Internal Partner Use Only - Page 33 Web portal that is easy to access for all users Every web participant controls their own layout view No recording box captured and visible in playback Recording keys used by content creators define attributes of videos, like what channel to file in Auto- publishing: Videos ready to view immediately Log in defines what channels and videos users can view

34. - LifeSize Confidential. For Internal Partner Use Only - Page 34 User Controlled Layouts Side by Side “Picture in Picture” Data or Video

35. - LifeSize Confidential. For Internal Partner Use Only - Page 35 Recording Keys Recording keys are a unique feature that enables content creators to auto-publish their videos Content creators simply press record, enter their key and they’re done! They don’t have to do anything else, the technology does the work for them. The key tells LifeSize Video Center the following attributes  Name, Channel, Description, Tags, Access Privileges, Live and/or Record Video, Quality level, Presentation Bandwidth

36. - LifeSize Confidential. For Internal Partner Use Only - Page 36 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

37. - LifeSize Confidential. For Internal Partner Use Only - Page 37 Sales and Marketing Tools Available on the Partner Portal: LifeSize Video Center videos Product and application images Data sheets in 8 languages Vertical brochures  Distance Learning and Corporate Training Internal sales reference card – Sales Aid LifeSize Video Center white paper Product training presentation Sales presentation How to Demo reference guide FAQs Competitive information Updated price list Updated product matrix card

38. - LifeSize Confidential. For Internal Partner Use Only - Page 38 Pricing and Availability Product IDProduct Description Discount Code US MSRP Euro MSRP GBP MSRP 1000-0000-0372LifeSize Video Center 2200A$29,999€ 24,999£21,899 1000-2100-0372Assurance Maintenance Services (1 year)A$3,600€ 3,008£2,632 1000-2200-0372Assurance Maintenance Services (2 year)A$6,840€ 5,716£5,002 1000-2300-0372Assurance Maintenance Services (3 year)A$9,720€ 8,123£7,108 Product availability  SKUs available for pre-orders April 27th  General availability is May Packaging  Video Center, US power cord, Rack mounting hardware Warranty & Services  All applicable Warranties, Replacement and Support SKUs available

39. - LifeSize Confidential. For Internal Partner Use Only - Page 39 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

40. - LifeSize Confidential. For Internal Partner Use Only - Page 40 How to Demo LifeSize Video Center is a total solution that encompasses a 220 endpoint and LifeSize Video Center All demos should illustrate the full solution  Content is created from a 220 endpoint  Content is consumed from Video Center’s web portal We recommend that partners purchase a Video Center, standard demo discount applies To perform a demo you need  220 endpoint (4.6 or later) configured to a Video Center  Recording key (live stream enabled, 768kbps bitrate is good)  PC with internet access

41. - LifeSize Confidential. For Internal Partner Use Only - Page 41 Demo: Recording while in a call On the 220 endpoint  Place a video call to another endpoint  Press record (blue button), enter recording key  Connect your PC and share presentation from your PC Visit the Video Center Web portal on the PC  Home page has ‘Live Videos’ in right column, click the link to watch your own live stream  You will see your video and your PC being shared with about a 5 second delay  You can toggle playback layouts using the ‘toggle’ button on the web player  You can go Full Screen

42. - LifeSize Confidential. For Internal Partner Use Only - Page 42 Demo: Recording while in a call Items to highlight  How simple it is to begin recording  The way the video is automatically titled and published to Video Center to the right channel  How the web viewer can control toggle layouts between video and presentation  The amazing video quality  All call participants are recorded, regardless of what type of endpoint the far end  There is no intrusive recording indicator box, just a small overlay, which isn’t seen on Video Center

43. - LifeSize Confidential. For Internal Partner Use Only - Page 43 Demo: Recording out of a call On the 220 endpoint  Navigate to Local View (green button)  Press record (blue button), enter recording key  Connect your PC and share presentation from your PC Visit the Video Center Web portal on the PC  Home page has ‘Live Videos’ in right column, click the link to watch your own live stream  You will see your video and your PC being shared with about a 5 second delay  You can toggle playback layouts using the ‘toggle’ button on the web player  You can go Full Screen

44. - LifeSize Confidential. For Internal Partner Use Only - Page 44 Demo:Recording out of a call Items to highlight  You can record outside of a call!  This opens up new uses for LifeSize 220 endpoints, they can be used as video studios  How simple it is to begin recording  The way the video is automatically titled and published to Video Center to the right channel  How the web viewer can control toggle layouts between video and presentation  The amazing video quality  There is no intrusive recording indicator box, just a small overlay, which isn’t seen on Video Center

45. - LifeSize Confidential. For Internal Partner Use Only - Page 45 Demo: Solution and Performance New, better approach to solving how to record and stream from a video endpoint Superior solution architecture leverages performance of LifeSize endpoint to do intensive transcode work Unmatched performance and capacity Push button recording Single box solution for record and stream

46. - LifeSize Confidential. For Internal Partner Use Only - Page 46 Demo: Web Portal Demo the Web Portal  Visit the Video Center URL  Home page has a ‘Featured Video carousel’ at the top and recent videos below  Link to any Live Videos appears on the right side  Channels list appears on the right side UI designed to support hundreds of channels  Search tool returns exact and similar matches  Toggle playback layout in videos that also have presentation

47. - LifeSize Confidential. For Internal Partner Use Only - Page 47 How to Sell Customer without video endpoints  Position 220 system for any room where they may want to record/stream Customer with existing video endpoints  Install 220 systems in primary conference rooms, move the non-220 systems to 2 nd and 3 rd level conference rooms Existing Stream/Record Customer  Replace competitor’s record/stream solution with Video Center + LifeSize 220 systems  Transfer any existing video content to Video Center

48. - LifeSize Confidential. For Internal Partner Use Only - Page 48 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

49. - LifeSize Confidential. For Internal Partner Use Only - Page 49 Overcoming Objections No Interop, 220s only No Multicast No LDAP/AD Flash Only More Frequently Asked Questions & Answers can be found in the FAQ document on Partner Portal

50. - LifeSize Confidential. For Internal Partner Use Only - Page 50 Objection #1: Interop Objection:  Video Center works only with LifeSize 220 systems, Passport, and LG Executive Resolution  The tight integration of LifeSize Video Center and the 220 system is what enables our Recording and Streaming solution to overcome the many shortcomings of the current SIP/H.323 recorders. It allows for numerous benefits including auto-publishing, unmatched performance, no processing delay, no large recording indicator  Non-220 system cannot initiate a recording, but they can be part of a recording that is hosted on a 220 system Any endpoint that is in a video call with a 220 system can be recorded to LifeSize Video Center, including 3 rd party systems.

51. - LifeSize Confidential. For Internal Partner Use Only - Page 51 Objection #2: No Multicast Objection:  Video Center does not have Multicast support Background Information  Multicast is a way to send one stream to many people at once, minimizing network traffic  Multicast can only be used for Live Streaming on a Corporate Intranet Resolution  Multicast is useful only for live streaming on a corporate intranet  On-demand streaming is all Unicast  Live Streaming over the public internet is all Unicast  In order to use Multicast, the corporate network must be specially configured by a network engineer Routers must be configured LAN Reflectors must be installed  If the customer insists on multicast, Multipoint Extension is a good Recording and Streaming with built in Multicast support

52. - LifeSize Confidential. For Internal Partner Use Only - Page 52 Objection #3: No LDAP/AD Support Objection:  Video Center does not have integrated LDAP/AD Support Resolution  Video Center has built in user management tools that offer robust control at both user and group levels

53. - LifeSize Confidential. For Internal Partner Use Only - Page 53 Objection #4: Flash Only Objection:  Video Center only supports one media format - Flash Resolution  99% of computers have Flash installed.  It’s cross platform - working on PCs, Macs, and Linux machines  It’s the leading format of mobile media

54. - LifeSize Confidential. For Internal Partner Use Only - Page 54 Agenda Market Overview, Applications & Use Cases Streaming Background Current Solutions LifeSize Solution  220s + Video Center Product Tour Tools & Resources How to Demo & Sell Overcoming Objections Wrap-up

55. - LifeSize Confidential. For Internal Partner Use Only - Page 55 Wrap Up Key Dates  Product Announcement – April 27 th  General Availability – late-May; MSRP - $29,999 USD Key points  LifeSize Video Center uses a new, better approach to record/stream from video endpoints  This new approach yields unmatched performance and capacity  Single appliance solution enables fast, simple deployment  Tight integration with 220 endpoints allows for simple push- button recording and auto-publishing, inside & outside a call  Be Everywhere. Live…or On-Demand