1. To the lecture from Mr. Mogens Thomsen, Thomsen Business Information
I am proud you will use this material for your education.
Here you find a suggestion for structuring of your entrepreneurship education. The power points follow this pattern:
Introduce the students to what is going to happen in this entrepreneurship module
You must create a good learning environment for the students
Discuss entrepreneurship in general terms with students
Help students create an idea and turn it into a business idea
Introduce a project plan on how to start a business – the business plan
Trust that the students can create a business plan using
Coach the students while creating the business plan
Make the students present the business plan for you and others
Read more about the entrepreneurship education concept: “Unleashing the Entrepreneurial Spirit” at

2. Entrepreneurship module - How to start your own business
Agenda:
Presentation of the entrepreneurship module
Development of a business idea
Introduction to writing a business plan
Where to find help?
Form groups and choose the type of business to start
Entrepreneurship module, XX University Lecture: Mr./Mrs./Miss xx

3. Targets of entrepreneurship module
Objectives for students
Feel that they dare start a business when the time is right
Acquire an understanding about starting a business
Understand drafting of the business concept
Encounter problems and solve them
Be able to present their business in a persuasive way
Learning outcomes
Be able to write a business plan
Create an establishing and operating budget in a spreadsheet
Show they have solved problems / challenges
Plan and execute a presentation of business plan

4. The task: Plan start of business
Choose type of business
Make a business plan
Present the business plan
The proces
Common introduction
Individual advice in study groups - app. 60 min.
”Stand by advice”
Hand over the business plan to lecture
Present the business plan in class

5. Quality of the business plan
Relevant topics in the plan shall be supported by data.
Three types of data:
Factual data - when one table cost 500 $, two must cost 1000 $
Estimated data two customers said they will buy - therefore 20 might also buy ..
Allegations - I just believe it is like that …

6. Presentation of business plan
Max. 10 min. oral presentation + OHP / PP / blackboard to the class and to the lecture/ invited entrepreneurs.
The following must be included:
What does the company sell?
Which and how many customers?
How to come in contact with the customers?
Turn over year one?
Profit year one?
Need for financing? Questions from class and lecture/ invited entrepreneurs

7. Rating of the project The entrepreneurship module will be accepted if:
The business plan has a certain depth (Factual and estimated data)
The presentation gives the audience a clear picture of your business.
The presentation shows that you have considered your decisions
It is OK if the conclusion is not to start the business

8. Teaching material Go to: Here you will find: Reading:
Here you will find:
Template for a Business plan - word
Establishing budget - excel
Operating budget – excel
Online business plan information
Reading:
Book: The Dynamic Business Plan

9. Entrepreneurship in our country
Definition of an entrepreneur
Entrepreneurs in your family?
Top three entrepreneurs in the country?
What makes a good business?
Room for more entrepreneurs in the country?
Government effort to promote entrepreneurship

10. Development of business idea - work in study groups
Discuss the use of a mobile phone: - two years ago - to day - in three years
Can you ways to profit of the mobile market in three years?
What type of business do you prefer the most?
Where do you find most customers to day?
Where do you find most customers in two years?
Each group discus their business idea
Each group create a business idea in group work

11. Three steps to start a business
Three ingredients must be present to start a business:
+ Be creative (combine known things in a new way: an idea)
+ Be innovative (the found idea must be useful for customers)
+ Entrepreneurship (carry out the useful idea in real life, action!)
= Start of a new innovative business
A business plan helps you describe the new business

12. Business plan - items you must know about:
Download business plan template:

13. Personal resources Your family network Economy Education in the field
Know-how about the product/the services
My weak points in relation to the business
My working tasks in the business
Future prospects for business size

14. Product or service Products/lines/service – 1 - 2- 3
Differences compared to your competitors
Purchase frequency/product life span
Calculation of product/service
Price of product
Purchase price
Name of contractors
Kind of distribution of the product
Other businesses in this trade

15. Market – who will buy? The typical private customer
The typical business customer
Geographical limits
Realistic number of customers
Average consumption in cash per customer
Important competitors
Competitive parameters on the market
Possibilities on the market for your business
Threats that may destroy the possibilities

16. Sales and Marketing Direct mail Internet Customer visit Telephone sale
Advertising
Publications
Signposting
Presentation material
Trade Fair
Public Relation (PR)
Opening market activity

17. Management and Organisation
Name of business/address/phone no/
Legal status of business
Owners
Bank
Accountant
Business policies
Accountancy and administrative routines
Write letters
Telephone reception
Insurance subscriptions
Business partners /consultants

18. Business Development Business appearance in three years?
The product or service in three years?
Customers in one and in three years?
Financial forecast for year three?
Other goals with your business?

19. Budgets and Financing Establishing budget Operating budget
Cash Flow budget
Financing
+ Necessary establishing capital
+ Necessary liquidity
= Total funding needs

20. Annual accounts - profit & loss
Turnover/sale
‑ Used goods /variable costs
= Gross profit
‑ Fixed costs
‑ Interest
- Depreciation
= profit = your salary
Personal tax is paid on the basis of the company´s profit
Accounts and budgets are always without VAT/sales tax

21. Profit & loss statement - Accounts for a small building company, 2014
Turnover/sale
‑ Use of goods
= Gross profit
‑ Fixed costs
‑ Interest
= Profit = Your salary

22. www.DynamicBusinessPlan.com - core business plan knowledge

23. Business Plan answers

24. First work task: Decide your business idea
Decide which kind of business you will start ?
Describe the business in four lines and hand it over to the lecture at the first meeting
Inputs:
Build on your own experience - business as leisure
Build on what you find interesting, fun or challenging
You could assume you have specific education or contacts

25. Second work task: Individual coaching in study groups
The study group gets the chance to talk lecture for app. 60 minutes.
The lecture and the study group will among other things discuss:
What will your business sell?
Which and how many customers?
How do you get in contact with customers?
Turnover year one?
Cost year one?

26. Teaching material – once again
Go to:
You will find:
Template for a Business plan - word
Establishing budget - excel
Operating budget – excel
Online business plan information
Reading:
The book: The Dynamic Business Plan