4 WHY YOU NEED IT 1. It is required for this course 2. It will help you get a better grade. Period.This book includes:Visual highlighting that helps students focus on essential themes and pivotal development Unique “Money In and Money Out” sections help students understand the dollars and cents behind the scenesThe most useful suite of learning tools available, including “Media Literacy” case studies, handy lists of chapter objectives, valuable timelines, and unique “Chapter Essentials” study guidesYou will have assigned homework and we will test from material found in this book.
5 Get access to free video! Reboot your book with video—over 40 short clips that bring mass communication terms to lifeTranscript and questions accompany each video
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16 NEED HELP? Tech Support 1-800-936-6899 Your first step should always be to call Tech Support.Tech Support will be able to address any issues you might have with registration, etc.If you need help from me for any technical issue, I will not be able to help you unless you first have a ticket number that you have received from Tech Support.Tech Support