1. Richard Campbell, Christopher R. Martin,
Media Essentials
with VideoCentral
2nd Edition
Richard Campbell, Christopher R. Martin,
& Bettina Fabos
Second Edition ©2013
ISBN-10:  ISBN-13: 

2. WHAT TO BUY Required Text/Site Available Formats Media Essentials
Paperback
e-Books (1/2 the cost of the print book)
Bedford e-Book to Go: downloadable e-Book accessible on a computer, iPad, or large-screen Android tablet
Media Essentials
with VideoCentral
2nd Edition
Richard Campbell, Christopher R. Martin,
& Bettina Fabos
Second Edition ©2013
ISBN-10:  ISBN-13: 
CourseSmart e-Book: downloadable e-Book accessible on a computer or via app on the iPad, iPhone, iPod Touch, Android devices, Kindle Fire, Nook Color, or Nook Tablet

3. WHERE TO BUY IT Campus Bookstore From Publisher

4. WHY YOU NEED IT 1. It is required for this course
2. It will help you get a better grade. Period.
This book includes:
Visual highlighting that helps students focus on essential themes and pivotal development 
Unique “Money In and Money Out” sections help students understand the dollars and cents behind the scenes
The most useful suite of learning tools available, including “Media Literacy” case studies, handy lists of chapter objectives, valuable timelines, and unique “Chapter Essentials” study guides
You will have assigned homework and we will test from material found in this book.

5. Get access to free video!
Reboot your book with video—over 40 short clips that bring mass communication terms to life
Transcript and questions accompany each video

6. Get access to free
video!

7. Get access to free online study tools
Chapter Quizzes
Text Review
Media Headlines
Media Portal
Job/Internship Opportunities

8. bedfordstmartins.com/mediaessentials
Hover your mouse over “REGISTER” and click “I am a Student”

9. Enter your e-mail address

10. When you’re done, click “Register”
Create your account
When you’re done, click “Register”

11. Unlocking premium study tools…
1. Log in first.
2. Locate the “Unlock Premium Resources” box.
Either enter the access code from the card that was packaged with your text, or purchase directly from the Web site.

12. If you have an additional access card packaged with your book…
Enter the activation code printed on your access card, or on the inside cover of your book and click “Go.”
Alert! Do not throw away your access card until you’re registered!

13. If you want to purchase directly…
1. Click “Purchase Access Online”
2. Choose your resources and click “Add to cart”
3. Click “Check Out Now”

14. UNLOCKED RESOURCES
The resources you’ve unlocked will appear on the home page—click “Go” to access them.

15. Browse or filter by topic
USING VIDEOCENTRAL
Browse or filter by topic
Select a chapter

16. NEED HELP? Tech Support 1-800-936-6899
Your first step should always be to call Tech Support.
Tech Support will be able to address any issues you might have with registration, etc.
If you need help from me for any technical issue, I will not be able to help you unless you first have a ticket number that you have received from Tech Support.
Tech Support