1. Modern music distribution methods Toni Häkkinen

2. Contents Physical recordings – Vinyl – C-cassettes – CDs Digital music services – Social media sites – Digital music stores – Spotify – Hitlantis Future Summary Toni Häkkinen 2.5.2011 2 / 142

3. Physical recordings Phonograph 1877 – Thomas Alva Edison Gramophone 1887 – Emil Berliner Toni Häkkinen 2.5.2011 3 / 143

4. Vinyl/LP 1948 Peter Goldwell Even easier mass production Good sound quality even now Stylish, hip Slim target audience Toni Häkkinen 2.5.2011 4 / 144

5. Toni Häkkinen 2.5.2011 5 / 145

6. C-cassette 1963 Philips Coincidental success Inexpensive Simple to use Low quality Very small target audience Toni Häkkinen 2.5.2011 6 / 146

7. CD-levyt 1982 Digital Does not wear Inexpensive Most selling recording media Toni Häkkinen 2.5.2011 7 / 147

8. Digital music services Toni Häkkinen 2.5.2011 8 / 14

9. Social sites Last.fm YouTube SoundCloud Myspace Facebook Mikseri.net Toni Häkkinen 2.5.2011 9 / 149

10. Digital music stores iTunes Store Amazon MP3 Napster Spotify CDON gogoyoko Toni Häkkinen 2.5.2011 10 / 1410

11. Spotify Public in 2008 Music streaming service/music store Three user levels Finland, Sweder, Norway, Netherlands, France, Spain and Great Britain Over 10m. users 1.5.2011 a big JYTKY Bad business for artists Toni Häkkinen 2.5.2011 11 / 1411

12. Hitlantis 2010 in Finland Music streaming service/music store For independent artists For artists and listeners Top 10 –bands perform 21.5.2011 Toni Häkkinen 2.5.2011 12 / 1412

13. Future Death of physical recordings? – CD-sales going down – Piracy – New recording formats? Streaming services battle Towards better sound quality Toni Häkkinen 2.5.2011 13 / 1413

14. Summary Artists have many ways to breakthrough – Consumers helping artist Streaming services are breaking through Physical recordings keeping their ground for now Toni Häkkinen 2.5.2011 14 / 1414