1. Orange County Arts & Cultural Affairs Cultural Tourism Funding Presentation to the Board of County Commissioners October 8, 2013

2. Arts & Cultural Affairs Advisory Council Advisory Council MemberNominator Becky Roper, ChairDistrict 1 – Comm. Boyd Beverly WinesburghDistrict 2 – Comm. Brummer Cristina Calvet-HarroldDistrict 3 – Comm. Martinez Evelyn MartinezDistrict 4 – Comm. Thompson Hal KantorDistrict 5 – Comm. Edwards Sherry ParamoreDistrict 6 – Comm. Moore Russell Jennifer QuigleyCity of Orlando Palmira UbinasMayor Jacobs Commissioner Ted EdwardsOrange County Commissioner Sara SegalTourist Development Council Paula ShivesUnited Arts Richard SchellUniversity of Central Florida Tiffany Sanders, Vice-ChairAt Large - MMRB

3. Overview of Evaluation Identity (25 pts.) Identity (25 pts.) Quality (25 pts.) Quality (25 pts.) Tourism (30 pts.) Tourism (30 pts.) Implementation (20 pts.) Implementation (20 pts.)

4. Summary 30 organizations attended workshops 30 organizations attended workshops 25 organizations requested $2,036,284 25 organizations requested $2,036,284 Total project budgets are $14.5 Million Total project budgets are $14.5 Million 168,000 out-of-town guests anticipated 168,000 out-of-town guests anticipated TDT Funding available $1,870,171 TDT Funding available $1,870,171

5. Recommending 24 organizations Recommending 24 organizations 6 Exhibitions, 7 Festivals, 11 Performances/ Seasons 6 Exhibitions, 7 Festivals, 11 Performances/ Seasons Five new recipients: Five new recipients: – Art & History Museums - Maitland, Bengali Society, Holocaust Memorial, Orlando Community Arts, Winter Garden Heritage

6. Unanimous Recommendation Organization Orange County Funding Approvals Orlando Philharmonic $150,000 Orlando Museum of Art $150,000 Enzian$150,000 Orlando Science Center $150,000 Orlando Shakespeare Theater $150,000 Orlando Repertory Theatre $150,000 Association to Preserve the Eatonville Community$101,825 Orlando Ballet$101,825 Subtotal$1,103,650 Bach Festival Society$75,000 Orlando Fringe$75,000 Garden Theatre $75,000 Friends of The Mennello Museum of American Art $75,000 Central Florida Ballet $75,000 Mad Cow Theatre Company$50,913 Subtotal$425,913

7. Unanimous Recommendation Organization Orange County Funding Requests Crealdé School of Art $40,000 Holocaust Memorial Resource and Education Center of Florida$14,334 Downtown Arts District $40,000 The Winter Park Playhouse $40,000 Winter Garden Heritage Foundation$32,000 Orlando Community Arts, Inc.$40,000 Art & History Museums – Maitland $40,000 Global Peace Film Festival $40,000 Albin Polasek Museum & Sculpture Gardens.$27,120 Bengali Society of Florida, Inc $27,154 Subtotal$340,608 Total Requested Funding:$1,870,171

8. Measuring Tourism Surveys Surveys – Hard copy – On-line Ticketing system zip codes Ticketing system zip codes Web traffic & Social Media Web traffic & Social Media Partnerships with research firms Partnerships with research firms Americans for the Arts Economic Calculator Americans for the Arts Economic Calculator

9. Projections Attendance: 641,748 (26% from out of town) Attendance: 641,748 (26% from out of town) Increased awareness of Orlando as a cultural destination (national press) Increased awareness of Orlando as a cultural destination (national press) Spending: $28,508,726 Spending: $28,508,726 Return on Investment: $14:$1 Return on Investment: $14:$1

10. Request Action: Approval of the Arts and Cultural Affairs Advisory Council’s funding recommendations for the Cultural Tourism program for FY 2014.

11. Totals Over Three Years 69 Photographers 69 Photographers 126 Photographs 126 Photographs Viewing Locations: Viewing Locations: – Albin Polasek Museum & Sculpture Gardens – Library at Alafaya, Herndon, Hiawassee, N. Orange, Downtown, South Trail, West Oaks, Windermere, Winter Garden, Southcreek, Southeast, and Washington Park – Lowndes Shakespeare Center – Orange County Administration Center – Orlando City Hall – State Attorney’s Office, 9 th Circuit – Winter Garden City Hall

12. 37 Pieces Not Owned by OC In-Kind Services and Artwork Donated: In-Kind Services and Artwork Donated: – Over $60,000 Amount to purchase: Amount to purchase: – $9,664