2. The Chinese Approach to Written English Business Communication: a Case Study of Three Textbooks on the Tertiary Level By Meiling Wang Associate Prof. Of School of Economics Shandong University, CHINA Postgraduate English Dept. Vaasa University

3. Presentation Outline 1 Aims and Assumptions 2 Research Questions 3 Contents (thesis progress)

4. Aim & Assumption Aim: to study three Chinese tertiary level business communication textbooks targeted at teaching written English business communication Assumption: Business content and language aspect are two important dimensions in the study of textbooks on written business communication.

5. Research Questions In my study, I propose to study the books for: 1)their representation of the business context where written communication is needed (what areas of int’l biz contacts, what channels needed and their order of importance, what markets intended (i.e. with whom is English used as the language of communication) 2) What style of Business English and how is it taught? 2a) What varieties of English is used (BrE, AmE, or what else?) 2b) How is it taught (communicative competence or grammatical/lexical correctness? What types of end-of-chapter exercises?(free composition vs fill-in exercises, et.)

6. Thesis progress Chapter Contents Introduction (full text) Theoretical Framework (under progress) Technical Analysis (under progress) Discussion and Conclusion (under progress) Sources

7. Introduction (full text) Genesis: Technology communication and the internationalization of business in corporate business communication VERSUS the sluggish response of education 1.1 Material (from School of Economics, SDU) 1.2 Method (Content Analysis) 1.3 Previous Studies 1.4 Teaching of Written English Business Communication at Chinese Universities (Revised syllabi and textbook production )

8. 2 Theoretical Framework 2.1 Business Content 2.2 Language Aspect

9. 2.1 Business Content (to be continued) 2.1.1 Expanding Scope of International Business Contacts (export/import trading, int’l biz arrangements, technology transfer, contracts, etc.) a) what biz practitioners say they need (e.g. Finnish business people) b) developments in int’l biz contacts: MNCs and their internal commu, and their int’l marketing and intercultural biz commu c) what textbooks in the west cover (informal survey of textbooks) Options: 1) what areas of business are involved in written biz communication 2) what areas are covered in the teaching of written English biz communication in the west (e.g. at UWASA)

10. 2.1 Business Content (to be continued) 2.1.2 Channels of communication involved in written business communication 1) Real life: 1a) channels and changes in their importance 1b) what is used for what purposes 2) Textbooks 2a) research findings (Yli-Jokipii 1994; others) 2b) how textbooks relate to different channels (at UWASA) Options: 1) what channels in real life and for what purposes 2) changes 3) representation of textbooks of 1) & 2)

11. 2.1 Business Content (to be continued) 2.1.3 Language choice & int’l trade 1)Business purpose and language choice (e.g. Purposes of actively looking for partners, passively waiting for contacts, first contact for information, favor buyers’ language) 2)English as lingua franca of international business

12. 2.2 English lingua franca in written business communication textbooks (to be continued) 2.2.1 What style of English? What do the textbook prefaces say (explicit choice of variety), implicitly (example addresses in Britain/USA/elsewhere, and features of language and writing conventions). Options: 1) Traditionally BrE or AmE, 2) Now increasingly new Englishes recognized (e.g. Euro-English, China English) 3) English as a Global Language (Crystal David 1997) 4) Englishes/Lingua franca English for international business

13. 2.2 English lingua franca in written business communication textbooks 2.2.2 How taught? 1) Correctness vs communicative competence Inferences can be made from the types of exercises (what to encourage, free composition, filling-in, repetition of phrases, translation) 2) English in different media (tolerance of informality, mistakes)

14. End Your comments are appreciated. Thank you