Presentation on theme: "Lecturer, Shandong University, China"— Presentation transcript:
1Lecturer, Shandong University, China Sino-Finnish Project: A Teaching Tool for Tertiary Business English Writing CourseByWANG MeilingLecturer, Shandong University, ChinaPostgraduate, Vaasa University, Finland8:00-8:30, Oct 24, 2004
2OutlineObjective: To explore the pedagogical benefits of an international exchange for EFL Business Writing course teachingStructurePrevious Research: Genesis of the projectProject Planning and ImplementationPost-project Feedback and Discussion
3Some studies on e-mail used in the corporate workplaces 1. Genesis of the projectPrevious studiesMainstream TextbooksSome studies on used in the corporate workplacesCultural competence and the teaching of biz commuEnglishes (international language), e.g. Euro-English, China-English
42. Project design and implementation Reference projects of international projects as a teaching toolGuidelines:- case study- genre pedagogyTechnical arrangements: curriculum conflict, wide different student number, teacher’s role to coachImplementation: Problems
5Chinese companyProfile: Zhimei Furniture Accessories is a well-known Chinese supplier of badges, plates, lanyards, and other line-of-business items. It has been on the shortlist of successful Chinese companies in the past 5 years. Its objective is to explore new European markets, especially Nordic countries.
6Finnish companyProfile: Pohjanmaan Kalustetehdas Oy is a small family furniture factory (about 20 employees) in Vaasa, Finland, and Mr Markku Mäkelä and his wife are the joint owners of the company. Pohjanmaan Kalustetehdas exports high quality office furniture, e.g. sofas, tables, and swivel chairs to Sweden.
7Case briefPohjanmaan Kalustetehdas Oy has closed a big deal of birch swivel chairs with its well-established Swedish Möbeldistributörerna Ab. To satisfy such a large order, the Finnish company makes an inquiry to the Chinese company Zhimei Furniture Accessories for metallic plates. The Chinese company, unfortunately, has only items of the ordered plate in stock, but promises to make efforts to meet the full supply on May 31, 2002.
8Letter of requestSay where you got the information from.Give some general information about your business. State your general reason for writing.Request action.Close the letter formally.Add a salutation.
9SpecificsDate: February 2, 2002.Information source: from his Hong Kong business associate, catalogue downloaded from the website.Inquiry: metallic plates to be attached to the furniture, stamped the company’s logo and some text (attached), item P-5843, “Smooth”, in copper, size 55*25 mm, thickness 6 mm, interested in “Smooth” in other metal colours as well, available in e.g. antique silver?Price: for items?Urgent need: items should be delivered by the end of April the latest.
103. Post-project feedback and discussion Techniques:a small-scale questionnairecommentaryCorpus of exchanged messages
12SummaryPedagogical purpose behind the projectUndeniable pedagogical value of student-centered teaching, situation-centered learning and process writingSuggested strategies on how to improve the follow-up project.A tentative way of integrating international exchange to the content of business communication teaching.