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Sino-Finnish E-Mail Project: A Teaching Tool for Tertiary Business English Writing Course By WANG Meiling Lecturer, Shandong University, China Postgraduate,

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Presentation on theme: "Sino-Finnish E-Mail Project: A Teaching Tool for Tertiary Business English Writing Course By WANG Meiling Lecturer, Shandong University, China Postgraduate,"— Presentation transcript:

1 Sino-Finnish Project: A Teaching Tool for Tertiary Business English Writing Course By WANG Meiling Lecturer, Shandong University, China Postgraduate, Vaasa University, Finland 8:00-8:30, Oct 24, 2004

2 Outline Objective: To explore the pedagogical benefits of an international exchange for EFL Business Writing course teaching Structure 1. Previous Research: Genesis of the project 2. Project Planning and Implementation 3. Post-project Feedback and Discussion

3 1. Genesis of the project Previous studies Mainstream Textbooksbooks Some studies on used in the corporate workplacesmailcorporate Cultural competence and the teaching of biz commu Englishes (international language), e.g. Euro-English, China-English

4 2. Project design and implementation Reference projects of international projects as a teaching tool Guidelines: - case study - genre pedagogy Technical arrangements: curriculum conflict, wide different student number, teachers role to coach Implementation: Problems

5 Chinese company Profile: Zhimei Furniture Accessories is a well- known Chinese supplier of badges, plates, lanyards, and other line-of-business items. It has been on the shortlist of successful Chinese companies in the past 5 years. Its objective is to explore new European markets, especially Nordic countries.

6 Finnish company Profile: Pohjanmaan Kalustetehdas Oy is a small family furniture factory (about 20 employees) in Vaasa, Finland, and Mr Markku Mäkelä and his wife are the joint owners of the company. Pohjanmaan Kalustetehdas exports high quality office furniture, e.g. sofas, tables, and swivel chairs to Sweden.

7 Case brief Pohjanmaan Kalustetehdas Oy has closed a big deal of birch swivel chairs with its well- established Swedish Möbeldistributörerna Ab. To satisfy such a large order, the Finnish company makes an inquiry to the Chinese company Zhimei Furniture Accessories for metallic plates. The Chinese company, unfortunately, has only items of the ordered plate in stock, but promises to make efforts to meet the full supply on May 31, 2002.

8 Letter of request Say where you got the information from. Give some general information about your business. State your general reason for writing. Request action. Close the letter formally. Add a salutation.

9 Specifics Date: February 2, Information source: from his Hong Kong business associate, catalogue downloaded from the website. Inquiry: metallic plates to be attached to the furniture, stamped the companys logo and some text (attached), item P-5843, Smooth, in copper, size 55*25 mm, thickness 6 mm, interested in Smooth in other metal colours as well, available in e.g. antique silver? Price: for items? Urgent need: items should be delivered by the end of April the latest.

10 3. Post-project feedback and discussion Techniques: a small-scale questionnaire commentary Corpus of exchanged messages

11 Questionnaire 1 1 2) ) )

12 Summary Pedagogical purpose behind the project Undeniable pedagogical value of student-centered teaching, situation-centered learning and process writing Suggested strategies on how to improve the follow-up project. A tentative way of integrating international exchange to the content of business communication teaching.

13 end Thank you!


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