1. Sales Flipbook Direct Sales and Group Meetings Photo credit: PATH/

2. Introduce yourself and Saadhan Sanitary Mart (SSM) Page 2 I am …… I am working with Saadhan Sanitary Mart (SSM) Company providing good quality products and services in Bihar Opening franchisees in 8 districts at block level Your nearest dealer/franchisee is...... Is in the business of constructing good-quality latrines with a promise of timely delivery I got your reference from ……

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4. Frustrations with open defecation… Page 4 PROBE: In group meeting, identify existing user and ask Prestige – especially when people from the city/relatives visit Extreme weather – rains, flooding, cold Elderly and children Women – Safety and privacy

5. Why do you need a latrine? Page 5

6. Find out problems… Page 6 What are the issues stopping you from constructing/having a toilet? PROBE: Not available – labour not available, materials available too far, transportation increases cost, have to spend time from work day to get materials Available but bad quality – Material available is bad, labour is unskilled, construction quality is substandard (pits break in short span of time) Affordability – too expensive, no loan, expectation of subsidy from Total Sanitation Campaign of Government of India

7. Why don’t people construct a toilet Page 7

8. Why don’t people construct a toilet Page 8

9. Why don’t people construct a toilet Page 9

10. Government Subsidy Page 10 Government is no longer constructing toilets You can construct a toilet and avail subsidy AFTER construction by applying through your Panchayat Subsidy amount available in Bihar is ……

11. How will SSM help the customer Page 11 One stop shop for getting good- quality materials Bulk procurement to minimize cost Construction by trained masons Information on getting government subsidy; SSM toilet designs are eligible for this subsidy

12. We have a solution for you for all your toilet construction problems….. Page 12

13. Advantages of a SSM toilet Page 13 Guaranteed strength of toilet structure No need to clean tank for many years An attractive and convenient toilet for your use at extremely affordable prices

14. Advantages of a SSM toilet Page 14

15. Our Offering - Standard Page 15 Pan Vent Door Roof Foundation Pour flush single pit 6 ft high structure with brick walls Corrugated metal sheet roof Metal sheet door with wooden frame In built ventilation Cement punning for the foundation Urban pan 5 ft single pit using 3 ft diameter cement rings Single Pit 3 ft 6 ft 5 ft

16. Pour flush twin pit 7 foot high structure with brick walls RCC roof Metal sheet door with wooden frame Pre-cast cement concrete ventilation on 3 walls Cement punning for the foundation Urban pan 5 foot deep twin pit with 3 foot diameter cement rings Our Offering - Deluxe Page 16 Pan Vent Door Roof Foundation 3 ft 7 ft 5 ft Twin Pit 3 ft

17. Pour flush twin pit 7 foot high structure with brick walls RCC roof GI sheet door with steel frame Pre-cast cement concrete ventilation on 3 walls Tiles with wall skirting for foundation Urban pan 5 foot deep twin pit made with 4 foot diameter cement rings Our Offering – Super Deluxe Page 17 Pan Vent Door Roof Foundation 4 ft 7 ft 5 ft Twin Pit 4 ft

18. Ask and Resolve Page 18 All models come with a quality guarantee and are stated by our experts to be safe and hygienic for use in your household. You can contact our business promoters any time you face any issue or need help with maintenance. The products offered by us are:  Extremely stable with sturdy doors, roofs, and walls  Guaranteed material quality and good quality urban pan  Easy to maintain and clean from the inside  Well ventilated so you don’t feel suffocated when you are in the room  Affordable and can last up to 7 to 14 years without the need for pit emptying  Can be linked to government. subsidy  A one stop shop solution under one roof; you don’t have to visit multiple vendors anymore to get a toilet constructed  Come with expert supervision for design and construction  Looks beautiful!!

19. Ask and Resolve Page 19 So what did you like best about this latrine? And why? Existing toilets made by people in your community cost Rs. XXXXXX or above. SSM toilets cost only [updated prices] for a guaranteed product with expert support for construction and maintenance. The quality of construction and sturdiness is guaranteed by the SSM brand. If there are existing orders from the village or other villages, show the list of orders generated. What questions do you have? If there are questions, resolve them. So would you like to buy a toilet and give an order today? Give pamphlet and fill lead generation form for future interactions if there is no order. Only for customers who are willing to buy a toilet but cannot spend entire amount: SSM also provides linkages for easy financing options to get a toilet on credit. SSM has developed links with various microfinance institutions (MFI) across Bihar who are willing to provide loans for construction of toilets being constructed by SSM. The MFI will provide these loans as per their terms and conditions and eligibility criteria.

20. Page 20 Would you like to buy?

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