1. Email Etiquette Adapted from the Purdue University Writing Lab
Based on
Welcome to the Etiquette Workshop. This presentation was designed in response to the growing popularity of and the subsequent need for information on how to craft appropriate messages, send resumes and cover letters via , communicate with colleagues and classmates, and how to participate in electronic mailing lists. Anyone who uses (regardless of regularity or purpose) will find this workshop to be useful.
This presentation includes explanations and activities to include audience participation.
Created by Stephanie Williams Hughes with contributions from Angela Laflen.
© Purdue University Writing Lab 2001, 2002
Contributions from the following sources:
Angell, David, and Heslop, Brent. The Elements of Style: Communicate Effectively via
Electronic Mail. Reading, Mass: Addison-Wesley Publishing Company, 1994.
Bailey, Jr., Edward P. The Plain English Approach to Business Writing. New York: University Press, 1990.
Caudron, Shari. “Virtual Manners.” Workforce 79.2 (2000):
An asterisk (*) along with the authors names are printed on the slides to indicate that the information on the slide was taken from that particular source.

2. Why Is Email Etiquette Important?
We all interact with the printed word as though it has a personality and that personality makes positive and negative impressions upon us.
Without immediate feedback your document can easily be misinterpreted by your reader, so it is crucial that you follow the basic rules of etiquette to construct an appropriate tone.
Explanation: has become very prevalent in most people’s lives and many use it to cheaply and quickly communicate with friends, family, and co-workers. Although this technology is available to everyone, and most people are accustomed to using , people still are not very savvy when it comes to understanding how functions in a relationship both personally and professionally.
How we interpret While most people are aware that the computer is not a person and that does not have a character of its own, many people still react to it as though they do. Readers assign meaning to everything that people write and tend to perceive it as concrete because it is in black and white (or whatever color you may choose). This response, coupled with a lack of nonverbal cues, poses a serious challenge for writers. It is easy for to be misinterpreted because people write as though they are having a conversation; however, the receiver does not read that way.
Ask the audience: How many times have you received an and felt a little put off by the message even though it was from a good friend? Have you ever sent an that upset or confused someone? What was it like to be in that situation and what did you do to clear up the misunderstanding? It is because of these uncomfortable situations that some ground rules on etiquette were established and why writers should be mindful of them.

3. My Email Policies: General
I will respond to your quickly. (I spend quite a bit of time online and check frequently.)
Use for a quick response.
A respectful and professional will receive a more favorable response than an abrupt, carelessly written one.
Ask questions early. I cannot help if I do not know there is a problem.
If after reading a response from me, you still have questions: ask them.

4. Responding to Grading Questions
I comment on each writing assignment.
Before you ask questions about the points/grade you received, please read the comments carefully.
I expect you to use these comments to improve your future writing assignments.

5. The Elements of Email Etiquette
General format
Writing long messages
Attachments
The curse of surprises
Using a professional tone

6. General Format: The Basics
Write a clear subject line (ex. ENGL 3100 MWF 8:30 ) or 9:30) – Proposal Question,).
Write a salutation for each (ex. Dr. Thomas:).
Try to keep the brief (one screen length).
Check for punctuation, spelling, and grammatical errors.
Use a font that has a professional or neutral look.
Include a closing with your name (ex. does not tell me who you are).
Better yet, use your Wildcat address.
Use caps when appropriate.
Avoid text-message-type (ex. R U 4getting s/thing?).
Format your for plain text rather than HTML.
Explanation: Many complain that writers of do not take the time to be personable. One way to remedy this and extend good will toward the reader is to add a salutation for each new subject. “Dear,” “Hello,” and “Hi” are all acceptable greetings. If a writer is communicating with someone about the same subject (for example, authorization for overtime) then it is considered acceptable to just begin the with the first sentence.
Length: A number of experts have a wide range of opinions on how lengthy an should be. Some say that it does not matter and others say that an should be as long as the text box without scrolling. Both perspectives appear to be correct. In general s should be short and to the point. This workshop is going to cover how to effectively write a long on slide #11 titled “When Your Message is Long.”
Time: It is considered rude not to respond to an as soon as possible. Writers should strive to respond to s as quickly as they would a phone message, which tends to be immediately. If the requires a longer message than the writer is able to provide at that moment, it is considered proper etiquette to let the sender know that the message was received and that the writer is planning to respond as soon as time permits.
Grammar and Punctuation: For the professional work world it is imperative that writers use capitalization, grammar, and other traditional ways of writing to include neutral fonts.
Plain Text vs. HTML: Not all is formatted to read html. It is best to send everything in plain text unless the writer knows for certain that the person he or she is writing can read html.

7. General Format: Character Spacing
Try to keep your line length at 65 characters or less.
If your message is likely to be forwarded, keep it to 60 characters or less.
Set your preferences to automatically wrap outgoing plain text messages.
Alert: People may become confused about how to accomplish this. Most programs will generally account for this now.
Directions for Netscape users:
Click on the “Edit” menu on the task bar.
Click on the “preferences” option.
Choose the “Mail & Newsgroups” option.
Click on the “Messages” option. Look to the right of the menu and focus on the “message wrapping” section. Be sure the number of characters selected for outgoing messages is between characters.
Directions for Non-Netscape users:
Writers should consult their instructional booklet or click on “help” in their session to determine how to set their preferences. Most s have a preferences option for their .
Reminder: If the message is likely to be forwarded it should be less than 60 characters so that it will work with anyone’s software.

8. General Format: Lists and Bullets
When you are writing directions or want to emphasize important points, number your directions or bullet your main points.
For example,
Place the paper in drawer A.
Click the green “start” button.
Another example,
I have a couple of questions:
How can we improve customer satisfaction?
Will the proposal empower employees?
Explanation: This is one of many ways to organize information within an document. It’s an effective way to make the information flow more logically and it helps the reader to know the proper order of the information in the in a very clear and concise way.
*Angell and Heslop

9. General Format: Tone Write in a positive tone
“When you complete grading this assignment.” instead of “If you ever finish grading … ”
Use smiles , winks ;), and other graphical symbols only when appropriate.
Use contractions to add a friendly tone.
(don’t, won’t, can’t).
Explanation: The main point of this slide is to help participates understand the importance of tone. These are ways to create a document that sounds friendly and “nonverbally” open. While it is important to follow rules of punctuation and grammar in , using contractions can create a conversational style that isn’t intimidating.
Remind students that tone is dependent on audience -- an to a co-worker might have a substantially different tone than to a boss. Ask them to think about situations and determine appropriate tones for them.
*Angell and Heslop

10. Attachments
When you are sending an attachment tell your recipient what the name of the file is, what program it is saved in, and the version of the program.
Ex. The attached file is in MSWord (.doc or .docx) under the name “LabFile.docx”
If you use an open source word processor send files as RTF or PDF.
Explanation: Attachments can sometimes cause more headaches than help, and it can be difficult for the recipient(s) to figure out why they are unable to download an attachment. One way to help is to provide all of the important information about the file so that the recipient can trouble shoot to something more serious if there is a problem other than incompatibility.
Also, due to viruses that spread via attachments, it’s important that the recipient know that the sender meant for an attachment to be included with the message, and what kind of attachment it is, since opening unknown attachments could cause serious damage to the recipient’s system and spread viruses further. Always check any attachments you are going to send for viruses, and never open unknown attachments!

11. When Your Message Is Long
Warn the readers that the message is long.
Create a summary or overview of the message.
If you require a specific response from the reader then be sure to request that response in the first paragraph of your (perhaps using a list).
Create headings for each major section (as appropriate).
Why a summary? We all know what it is like to inundated with , so much so that is difficult to figure out what s have priority over others. If there is a brief summary at the top readers can make a decision about whether to save the for later or finish it at that time.
Other explanations: If the reader needs to respond immediately to the then that should be conveyed in the first paragraph; otherwise, that message may be overlooked and the writer will not receive the response as quickly as one is needed.

12. Avoid Surprises or Last Minute Requests
Do not wait until the last minute to introduce a problem or concern via .
Express questions or concerns when you have them, rather than accumulating them.
I am better able to answer your questions if you ask them early within an assignment or the semester. (I am a terrible mind reader.)
Explanation: One of the quickest ways to frustrate someone is to surprise him or her by either copying a complaint to both him or her and their boss (skipping over the chain of command) or waiting until the end of the day to introduce a problem. This is likely to compromise the complaint’s effectiveness and alienate the writer from his or her audience. Once the audience is alienated, co-workers and employers may not express any empathy toward the writer, his or her concerns may not be addressed in a timely manner, the message may be ignored, or the writer may receive a flippant .
Rather than take readers by surprise writers should address concerns as soon as possible and with as much decorum and diplomacy as possible.

13. Taking Professors by Surprise
Complaints about grades and projects should generally be discussed in person.
Express your concerns or questions in a timely manner.
Using a professional tone when voicing concerns about grades or policies will be received more favorably than: “Why did I get this grade?????”
Explanation: Professors find themselves inundated with from their department and from their students. Students who are exercising appropriate netiquette understand that they should respect the boundaries set by their teachers.
Some professors will tell the students how often they check their and let them know the best way a student can communicate with them outside of the classroom. If they do not, it is acceptable to approach the teacher and clarify that point.
Some students will choose as a forum for venting their frustrations about the class as a way to avoid speaking directly with the professor. In certain cases this may be acceptable if written with propriety. It is expected that some students are shy. However, it is critical to follow the steps laid out in this presentation on writing sensitive documents. Also, students should be reminded that they need to contact their teachers as soon as they have a concern, not later.
Reminder: It is important to remind students that they should always consider their situation and the relationship they have with their instructor or professor. There are always exceptions to the rules as some professors prefer to deal with and others not. Students should consider writing an generalizing their concerns and then if need be, make an appointment to see the professor.

14. Using a Professional Tone
Flaming is a virtual term for venting or sending inflammatory messages in .
Avoid flaming because it tends to create a great deal of conflict that spirals out of control.
Flame fights are the equivalent of food fights and tend to affect observers in a very negative way.
What you say cannot be taken back; it is in black and white.
Explanation: Many people become frustrated with a co-worker, boss, or office policy and have the need to vent that frustration. However, there are some serious problems with flaming and it should happen sparingly in s.

15. Keep Flaming under Control
Before you send an message, ask yourself, “would I say this to this person’s face?”
Calm down before responding to a message that offends you. Once you send the message it is gone.
Read your message twice before you send it and assume that you may be misinterpreted when proofreading.
Explanation: It is easy for writers to let their guards down when communicating electronically because they are not actually getting immediate feedback. The nature of communication changes. Sometimes people tend to do and say things over and on electronic mailing lists that they would never do in an office meeting or face to face with a co-worker. It is essential that the participants understand how unproductive flaming s are and the snowball effect they can have in the office (because they can be forwarded or printed).
Reminder: Do not use obscene or abusive language and do not flame in a public forum like a message group or electronic mailing list.
*Angell and Heslop

16. Responding to a Flame
Empathize with the sender’s frustration and tell them they are right if that is true
If you feel you are right, thank them for bringing the matter to your attention
Explain what led to the problem in question
Avoid getting bogged down by details and minor arguments
If you are aware that the situation is in the process of being resolved let the reader know at the top of the response
Apologize if necessary
Explanation: When responding to a flame, the respondent must do his or her best to remain professional and neutral. s are infamous for creating misunderstandings. Try to be as clear as possible and as empathetic as possible.
If none of the above tactics work then it is most appropriate to take this concern outside of the electronic sphere and into the traditional interpersonal (face to face) sphere.
*Angell and Heslop

17. When Won’t Work
There are times when you need to take your discussion out of the virtual world and speak to the recipient in person.
Explanation: Not all messages are best delivered via . There are many instances when one should stop and say, “It’s time to meet or talk in person because we’ve gotten as far as we can through .”
Generally, most people are agreeable to talking in person.
Reminder: Because of the facelessness of there are a number of misunderstandings and misperceptions that can occur.