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Identifying issues and needs within the community.

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Presentation on theme: "Identifying issues and needs within the community."— Presentation transcript:

1 Identifying issues and needs within the community

2 Identifying community issues and needs Contacting people and conducting an analysis of needs Contacting people and conducting an analysis of needs Bringing people together to identify specific needs Bringing people together to identify specific needs Identifying what required needs are to be met Identifying what required needs are to be met Identifying goals and strategies Identifying goals and strategies Forming and maintaining the organisation to meet these goals/strategies Forming and maintaining the organisation to meet these goals/strategies

3 Identifying community issues and needs Determining priorities, developing alternatives, designing a plan of action and developing specific strategies Determining priorities, developing alternatives, designing a plan of action and developing specific strategies Dividing up the tasks and carrying them out Dividing up the tasks and carrying them out Feedback and evaluation, and making changes based on feedback Feedback and evaluation, and making changes based on feedback ( This model is cyclical. It’s a permanent process that becomes routine in the on-going maintenance and functioning of the group)

4 Identifying community issues and needs Here is an alternative model. Identify the issue or problem: name, define, articulate Identify the issue or problem: name, define, articulate Analyse the problem Analyse the problem Identify the aims and objectives (goals) Identify the aims and objectives (goals) Put together a plan of action: who is going to do what; when; how; resources required etc (sometimes referred to as the strategies stage.) Put together a plan of action: who is going to do what; when; how; resources required etc (sometimes referred to as the strategies stage.) Put the plan into action Put the plan into action Evaluate the process and the progress towards goals Evaluate the process and the progress towards goals Where are the similarities and differences?

5 Identifying community issues and needs These models are a clear indication of the steps involved in community development. If you find yourself getting lost in the terminology, go back to the models! These models are a clear indication of the steps involved in community development. If you find yourself getting lost in the terminology, go back to the models! They can be of use in getting a bearing when the community development terrain becomes unclear. They can be of use in getting a bearing when the community development terrain becomes unclear.

6 Identifying community issues and needs Alan Twelvetrees is an English academic and community development expert. He cites the amusing and all too common community development tale of two workers on a housing estate in inner-city London. They try to set up a tenants association to lobby local council for timely repairs to the properties. Residents seem interested but ”surprise, surprise” only two people turn up.

7 Identifying community issues and needs The process is repeated twice more with a total attendance of three people!! Some residents then come to the two workers looking for a “hand in setting up a bingo group.” This time the intiative is a resounding success. What does this tell you??? Discuss

8 Identifying community issues and needs This story highlights some of the key “real world” issues in community development Starting where the people are Starting where the people are The necessity for community members to own the cd strategy The necessity for community members to own the cd strategy The discrepancy between what a specific community may want to do and what the community worker may identify as the key issue The discrepancy between what a specific community may want to do and what the community worker may identify as the key issue

9 Identifying community issues and needs Community issues or needs are generally one of two types: 1. Problem based: (eg: toxic dump in an area zoned residential; poor public transport; homeless people on middle class streets, homeless people with winter approaching; youth suicide in a country town

10 Identifying community issues and needs 2. Vision-based (e.g: “What could we do to make this a more healthy community?” “How could we employ our young people within the local community?)

11 Identifying community issues and needs How do we know the issues in a local community? In most instances, the communities are aware of the issues or problems. The task of the community worker is to refine and clarify issues by facilitating group processes, providing information etc.

12 Encouraging involvement When we identify issues, we also: Identify the issue and describe the extent or parameters of the issue Identify the issue and describe the extent or parameters of the issue Refine understanding of the issue Refine understanding of the issue Gather information Gather information Participate in research and analysis Participate in research and analysis Promote community involvement Promote community involvement Make contacts and develop networks Make contacts and develop networks Motivate others Motivate others Lay the foundations for effective development of goals and strategies Lay the foundations for effective development of goals and strategies

13 Identifying community issues informally Alan Twelvetrees suggests the following: If you have the chance to renew a contact, take it If you have the chance to renew a contact, take it Think about the impression you are making Think about the impression you are making Pay attention to what is happening in your local community. Listen. Notice. And if you don’t know how to, then learn Pay attention to what is happening in your local community. Listen. Notice. And if you don’t know how to, then learn

14 Identifying community issues and needs Get out in the local community; visit neighbourhoods that are new to you. His quote: ‘Walk, don’t drive.” Get out in the local community; visit neighbourhoods that are new to you. His quote: ‘Walk, don’t drive.” A nice reminder: People will give when they are likely to receive. A nice reminder: People will give when they are likely to receive. Read the local newspaper Read the local newspaper Read the editorial and letters to the editor Read the editorial and letters to the editor

15 Identifying community issues and needs Keep in contact with local community groups Keep in contact with local community groups Familiarise yourself with the work; workers and participants of communty houses, libraries, resident groups, lobby groups, local markets Familiarise yourself with the work; workers and participants of communty houses, libraries, resident groups, lobby groups, local markets Attend local council meetings Attend local council meetings Meet with community leaders and community representatives Meet with community leaders and community representatives Has the issue existed before? What was the action/response? If any. Has the issue existed before? What was the action/response? If any.

16 Identifying community issues and needs Gather as much information as possible Gather as much information as possible Is the issue the domain of local, state or federal government. What are the implications? Is the issue the domain of local, state or federal government. What are the implications? Who are the relevant networks, peak bodies, stakeholders? Who are the relevant networks, peak bodies, stakeholders? Use the internet. Is the issue apparent in other communities? Use the internet. Is the issue apparent in other communities?

17 Identifying community issues and needs Gather formal data Gather formal data Talk with local politicians. What are their views Talk with local politicians. What are their views Make sure the information you gather is readily accessible to all members of the intitiative. Each member is a potential messenger, recruiter and publicist Make sure the information you gather is readily accessible to all members of the intitiative. Each member is a potential messenger, recruiter and publicist

18 Identifying issues formally There is a range of formal mechanisms for identifying community needs. Formal means are limited only by imagination and constraints such as time and budget. Common mechanisms include the following: Conduct a community needs analysis, or community profile Conduct a community needs analysis, or community profile

19 Identifying issues formally Interviews (face to face) Interviews (face to face) Questionnaires (face to face; phone; mail) Questionnaires (face to face; phone; mail) Requests for submissions on a particular issue Requests for submissions on a particular issue Focus groups Focus groups Public meetings/forums Public meetings/forums These mechanisms are important components in the community development workers toolkit.

20 Quantitative research Information is presented as numbers, percentages, statistics, eg: data collected by the Australian Bureau of Statistics in the national census. Quantitative data is often associated with “hard science.” Information is presented as numbers, percentages, statistics, eg: data collected by the Australian Bureau of Statistics in the national census. Quantitative data is often associated with “hard science.”

21 Qualitative Research Is a means of seeing the world through the eyes of others. Qualitative approaches include focus groups & interviews. It is flexible and more exploratory in nature than quantitative research. Although not dealing with “hard statistics” qualitative research has developed its own discipline, rigour and methodology, particularly through the work of social sciences Is a means of seeing the world through the eyes of others. Qualitative approaches include focus groups & interviews. It is flexible and more exploratory in nature than quantitative research. Although not dealing with “hard statistics” qualitative research has developed its own discipline, rigour and methodology, particularly through the work of social sciences

22 Sampling In most instances, we won’t be able to sample all possible community members. For example if we were investigating housing conditions for the aged in Upper Ferntree Gully, we would be surveying thousands of people. Instead we survey a sample of the population, the aim being to identify a representative sample. In most instances, we won’t be able to sample all possible community members. For example if we were investigating housing conditions for the aged in Upper Ferntree Gully, we would be surveying thousands of people. Instead we survey a sample of the population, the aim being to identify a representative sample.

23 Sampling In the case of elderly residents in Upper Gully, the first step is to define the population In the case of elderly residents in Upper Gully, the first step is to define the population Are we talking about nursing homes, the Angliss hospital, home care or are we including temporary residents, visitors etc. Are we talking about nursing homes, the Angliss hospital, home care or are we including temporary residents, visitors etc.

24 Sampling There are a number of different methods of sampling. They include: Random sampling – out of a hat, or random sample charts Random sampling – out of a hat, or random sample charts Stratified sampling – identifies categories, the aim being to ensure full representation (e.g. male/female, Australian-born, overseas-born) Stratified sampling – identifies categories, the aim being to ensure full representation (e.g. male/female, Australian-born, overseas-born)

25 Sampling Cluster sampling – e.g: interviewing a particular street, Willow Road. The challenge in cluster sampling is to demonstrate that the chosen cluster is representative of the whole Cluster sampling – e.g: interviewing a particular street, Willow Road. The challenge in cluster sampling is to demonstrate that the chosen cluster is representative of the whole Judgement sampling, where you give the reasons why you chose this sample Judgement sampling, where you give the reasons why you chose this sample Availability sampling – sampling from those that are available. This is relevant in particular communities (e.g. homeless) Availability sampling – sampling from those that are available. This is relevant in particular communities (e.g. homeless)

26 Sampling Snowball sampling: Where the population is unknown and the data is hard to access. In snowball sampling, one contact, may lead to another contact, then a third. Snowball sampling: Where the population is unknown and the data is hard to access. In snowball sampling, one contact, may lead to another contact, then a third. Cluster sampling might be used where people are reluctant to be interviewed: i.e. adults abused as children etc Cluster sampling might be used where people are reluctant to be interviewed: i.e. adults abused as children etc

27 Community needs analysis Is also know as a community profile, social profile, or needs assessment Is also know as a community profile, social profile, or needs assessment Hard data – Is quantifiable and includes statistics, age range, education and demographics. It is generally available through councils, ABS, annual reports, Royal Commissions, Social research organisations such as YMCA.

28 Community needs analysis Soft data – Includes many of the informal means of finding out, such as: Soft data – Includes many of the informal means of finding out, such as: Walking around Walking around Noting issues Noting issues Talking with local community members Talking with local community members Contacting community leaders Contacting community leaders


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