1. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise GCSE Business Studies Unit 1 Introduction to Small Businesses GCSE Business Studies Unit 1 Introduction To Small Businesses 1.2 Showing Enterprise

2. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Objectives and Outcomes To understand the steps that an entrepreneur can take to protect ideas and products. All students investigate copyright, patents and trademarks Most students will complete exam style questions Some students will score 10+/15

3. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Patents and copyright The danger with any invention is that someone will copy it. There is no point in developing something new if a competitor can steal the idea. Companies can apply for patents and copyrights to protect their business ideas. Businesses can also register a brand, trade name, or trade mark which prevents others from using them.

4. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Trademarks Definition: A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer. Adidas uses trademarks to protect its symbols Perrier prevents rivals copying the shape and colour of its bottles

5. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Trademarks can be: 1. Logos McDonald's double arches Apple Computer's Apple 2. Pictures or drawings Corning's Pink Panther MSN's Butterfly

6. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Trademarks can be: 3. Combination of letters and a design: 4. Slogans 5. Product Shape

7. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Copyright Copyright is a document granting exclusive right to publish and sell literary or musical or artistic work Protects creators and owners of material such as books, films, music and cartoons. Can last up to 70 years after the death of the author. Automatically granted

8. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Patents Patents are the legal right to ownership of an invention A document granting the sole right to gain benefit from an invention for a certain period Provide protection for up to 20 years Can be taken out on a wide range of products You can sue businesses that infringe your patent

9. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Famous cases regarding protecting business ideas: Using the internet research ONE of the following disputes Nike vs Adidas – trainers Dyson vs Hoover – Cyclone technology Apple vs HTC – Swipe to unlock Answer the questions in your booklet

10. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Examples of patents The Kindle. Patent No. D591,741 S, by Amazon, 2009

11. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Compact Hand-Held Video Game System (Game Boy) Patent no. 5,184,830, by Nintendo, 1993.

12. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Electric Guitar. Patent No. 164,227, by C.L. Fender, 1951

13. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Exam questions Answer the exam style questions in your booklets Pay attention to the amount of marks awarded. If its worth 6 marks, you need to make 6 points.

14. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Homework Use the internet and go to www.espacenet.comwww.espacenet.com Research online for patents which have been submitted. It is your job to find the most interesting/odd/famous to share with the class. Print your findings for next lesson.