1. A Study of Sport Tourists’ Participating Motivation, Satisfaction and Revisit Intention for the Dragon Boat Festival of Chiayi Yu-Cheng Wu, Fang-Tsan Lin Department of Sport Management National Taiwan Sport University Abstract Dragon boat competition is the only water sport among the traditional sports in Taiwan. This sport not only requires high skills and physical strength, but also teamwork. It is the presentation of typical athletics. For celebrating Taiwanese convention and culture, dragon boat competition was taken as the theme in Duanwu Festival in the fifth month of the lunar calendar in presentation of combining with culture, recreation, tourism, leisure, and conventional skill performance. This celebration matches the development mode of sport tourism and this case is also worth discussing regarding the sport industry and management study. Methods The subjects in this study were one hundred eighty Sport Tourists of the Dragon Boat Festival of Chiayi. Descriptive and inferential statistics including frequency distribution percentage, mean and standard deviation, one-way MANOVA, scheffe’s methods, and path analysis were utilized to analyze the data. Results The results were as follows. (1) The percentage of female Sport Tourists was slightly higher than that of the male (51.7%). Their ages were most between 31 and 40 years old (45.6%). Most of the subjects graduated from the colleges (47.8%). Their jobs are most of the civil servant (24.4%). The family income was mostly between 15001NT dollars and 30000NT dollars per month (35.6%). (2) Find the investigation result of the motive scale, interviewees participate in the motive highest with ' recreation amusement '; secondly respectively for the ' peripheral characteristic ' & ' view and admire the game '; and the lowest is the ' interpersonal interaction '. (3) Find the investigation result of the satisfaction scale, interviewee's satisfaction is the highest with ' service quality '; and secondly respectively for the ' the competition displays ' & ' field facilities '; and the lowest is the ' transport services '. (4) Find the investigation result of the revisit intention scale, interviewee's revisit intention is the highest with ' participate in the activity '; and the lowest is the ' destination travel '. (5) There were significant differences in Sport Tourists’ participating motivation of the different sex, job, income. (6) There were no significant differences in Sport Tourists’ satisfaction of the demographic variables. (7) There were significant differences in Sport Tourists’ revisit intention of the different job. (8) Positive correlation exists between the participating motivation and the revisit intention. Positive correlation exists between the participating motivation and the satisfaction. Positive correlation exists between the satisfaction and the revisit intention. Discussion Based on the conclusions, the following suggestions are proposed for reference: (1) It is suggested to promote and extend the kite-making and kite- flying activities in order to maximize the sports tourism values. (2) It is suggested to plan and arrange free transit shuttles at specific locations in the neighboring towns in order to achieve environment protection and smoothen out the traffic congestions. (3) It is suggested to change the performance to road shows without fixed locations, and include more performances that facilitate the interaction between the performers and audience. It not only could solve the abovementioned problems, but also make the performances more interesting and memorable. (4) The booths at the fair should include local specialties and present local cultures so as to promote the local cultures and make the folk festival more significant. Research Purpose The purpose of the study was to explore the demographic variables, participating motivation, satisfaction and revisit intention of Sport Tourists for the Dragon Boat Festival of Chiayi. In addition, the study tried to compare the differences of participating motivation, satisfaction and revisit intention of Sport Tourist among the demographic variables. And explore the causality of Sport Tourists’ participating motivation, satisfaction and revisit intention in studying the structure. Figure 1: Path analysis Note: *** : p<.001 Demographic variables Interpersonal interaction View and admire the game Recreation amusement Peripheral characteristic Sex Age1 > 2, 3 EducationStudent > Civil Job servant IncomeA > DA, E > D Note: 1=Under 20 ages, 2=31~40 ages, 3=41~50 ages, A=Under NT15000, D=Between NT45001 and NT60000, E=More than NT60001 Table 1: The testing results in motivation of the demographic variables. Table 2: The testing results in revisit intention of the demographic variables. Demographic variables Participate in the activityDestination travel Sex Age Education degree Job Service trade, Civil servant > Student Income Participating motivation Satisfaction Revisit intention.38***.45***.55***