1. DISSEMINATING YOUR RESEARCH: TIPS ON PUBLISHING BOOKS Ellen Mutari (Economics) and Kristin Jacobson (Literature), IFD Fellows

2. Overview  Types of Book Publishers and Publications  Selecting the Right Outlet and Publisher for Your Project  9 Stages of Book Publication

3. Types of Book Publishers  Academic/University Press: academic monograph, academic series  Academic Trade Press: examples, Sage, Routledge  Textbook/Reference Publisher: examples, McGraw Hill, Pearson, Houghton Mifflin  Trade Press: examples, HarperCollins, Simon & Schuster, Macmillan, Penguin Random House  Vanity Press/Self-Publication/DIY Press

4. Types of Book Publications  Single author  Co-Authored  Edited collection  Conference Proceedings  Digital Publication: examples, Amherst College Press https://acpress.amherst.edu/ and Anvil Academic http://anvilacademic.org/https://acpress.amherst.edu/http://anvilacademic.org/

5. The Right Outlet for Your Project  What format will best expresses your idea?  Print? Digital?  Textbook? Edited collection? Collaboratively or individually authored?  Who is your audience? Undergraduate students? Colleagues in the field? “General” reader?  Peer Review remains the “gold standard” for academic advancement. Look to university or academic presses.

6. Selecting the Right Publisher  Publishers specialize by subject and field: What press is the best fit for you and your project?  What publishers do you purchase/read/assign in your classes? Scan your bookshelf.  Which publishers have booths at conferences you attend?  Look for a book series that fits your project.  Publishers have different reputations: Talk to people in your field and authors who have published with the press.  How robust is the publisher’s marketing?  How long does it usually take to work through their review process?

7. 9 Stages of Book Publication 1. Query 2. Proposal 3. Manuscript Preparation 4. Revision and Response to Reader Reports 5. Book Contracts 6. Copyright 7. Indexing/Proofreading 8. Book Subventions 9. Marketing/Promotion

8. 1. Query  Query by letter/email or in person at conference book exhibit  Place your book in the context of other publications by the press: mention a specific series, if applicable.  Briefly outline the key question/debate/gap the book fills.  Offer to send additional materials: full book proposal, sample chapter(s).  Request a meeting with an acquisition editor (at an upcoming conference for academic presses/textbook publishers).

9. 2. Book Proposal  Follow the instructions on the publisher’s website.  This may mean you will need to draft different proposals for different publishers.  Multiple submissions are okay at this stage.  You may need sample chapters.  Avoid jargon: write in clear, concise language that will engage (non)specialists.  Proofread: grammatical or mechanical errors may land your proposal in the recycling bin.  Know the market: How does this book add to the field/existing literature? Will it sell? Who will buy it/teach it?  Set a Realistic Timeline.

10. Examples of Book Proposal Formats  Ohio State UP: https://ohiostatepress.org/index.htm?/othe r/proposal.htm https://ohiostatepress.org/index.htm?/othe r/proposal.htm  Routledge: http://www.routledge.com/info/authors/# submitproposal http://www.routledge.com/info/authors/# submitproposal  Trade Press: often require a literary agent  McGraw-Hill: http://www.mheducation.ca/highereducati on/authors/submit-a-proposal/ http://www.mheducation.ca/highereducati on/authors/submit-a-proposal/

11. 3. Preparing the Manuscript  Follow the publisher’s instructions.  Incorporate feedback from proposal and/or manuscript reviewers.  Make sure you (and any other authors) adhere to length constraints.  Compose a list of possible readers: these are usually people who are in your field that you do not know or do not know well.  If you cannot meet a deadline, give the editor notice and a revised timetable.  Edited Collections: allow yourself time to edit all submissions and ask for revisions.

12. 4. Responding to Reader Reports  Send the editor an initial response and clarify when you expect to complete requested revisions.  Identify trends across the reports: focus on both strengths and weaknesses.  Organize feedback into comments related to:  Argument/Analysis (content)  Organization/Structure  Style  Keep a detailed log of the changes made to include in your letter with the revised manuscript.  Edited Collections: share specific feedback with authors and set deadlines.

13. 5. Book Contracts  Pay attention to:  Author copyright  Amounts of print, electronic royalties; movie rights  Who pays for indexing and copyright permissions  Monographs: rare for books to make a “profit” (for the publishers or the author)  Textbooks: can generate revenue

14. 6. Securing Copyright  Allow time to secure copyright permissions for previously published work, images, archival materials, etc.  Consider starting this work early (even before you secure a publisher) so that you will know the costs involved.

15. 7. Indexing/Final Proofreading/Editing  The best indexes are usually created by the author/editor.  You may also consider using software or a professional indexer.  Three Part Series on Book Indexing: http://chronicle.com/blogs/linguafranca/2012/05/14 /book-indexing-part-3-tips-for-do-it-yourselfers/ http://chronicle.com/blogs/linguafranca/2012/05/14 /book-indexing-part-3-tips-for-do-it-yourselfers/  Do not expect publishers to pay for the indexing of the manuscript.  No major changes at the page-proof stage.  Indexing and final proofing are time consuming.

16. 8. Book Subventions  Book subventions may be used to offset copyright costs and/or the overall cost of the book.  Be wary of publishers that require a subvention in order to publish your book.  Stockton book subvention, generally the maximum award is $750: http://intraweb.stockton.edu/eyos/page.cfm?siteID =92&pageID=48 http://intraweb.stockton.edu/eyos/page.cfm?siteID =92&pageID=48

17. 9. Marketing  Work with the publisher to get your book out there in the public eye  Take time to complete carefully the author questionnaire:  Identify book review outlets, conferences for exhibiting, book ad outlets, and awards  Self-Promotion and Marketing: social media

18. Questions/Discussions Additional Resources (Selected)  William Germano, From Dissertation to Book, U of Chicago P, 2013.  William Germano, Getting It Published, U of Chicago P, 2008.  Robin Derricourt, An Author’s Guide to Scholarly Publishing, Princeton UP, 1996.  Susan Rabiner, Alfred Fortunato, Thinking Like Your Editor, WW Norton & Company, 2003.  David Perry, “Why Write a Book?” Vitae 3 March 2015: http://tinyurl.com/nrfmkjohttp://tinyurl.com/nrfmkjo