1. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership PRODUCTS FOR SPONSORSHIP  UNIT FOR SPONSORSHIP  Definition of a cost centre  SPONSORSHIP OPTIONS  Whole or part  SPONSORSHIP COSTS  Annual Budget

2. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership PRODUCTS FOR SPONSORSHIP contd……. CALCULATION OF EDUCATION COSTS PER CHILD IN A RECOGNIZED/AFFILIATED SCHOOL 1. Staff Costs Staff Costs14,970,0002. Activity Expenses 1,300,000 3. Managerial Expenses 1,74,000 4. Administrative /Overhead Expenses 1,002,000 Total Cost for Educating a 1000 children 1,002,000

3. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership CALCULATION OF PER CHILD COST IN A RECOGNIZED/AFFILIATED SCHOOL contd… Less parent’s contribution @Rs.300pm 3,600,000 Net cost of Educating a 1000 children 15,412,000 Net cost of educating a child 15,412

4. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership PREPAREDNESS FOR SPONSROSHIP MANAGEMENT  MIS SYSTEM  ACCOUNTING SYSTEM

5. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION  Appeal communication-publications, website  Case History/Project Profile  A document which contains personal information of the child/detailed information of a project.  Essential Components of a Case History  Photograph of child  Personal details of child mentioned accurately  Accurate details of child’s family  Personalized information of the child’s interest, hobbies, ambition, etc

6. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION contd..  Essential Components of a Project Profile  Background information of the community  Composition of the community  Need Assessment  Details of previous interventions and results  Statistics  Photographs  Current Need

7. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION contd..  Acknowledgement and Receipt  Thanks letters/thanks card  Money Receipt  Thanks letter for donation in kind along with list of items

8. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION contd.. Dear, Warm Greetings from Deepalaya and welcome to the Sponsorship Family! Thank you for your decision to become a sponsor parent at. Child sponsorship is a meaningful relationship between you and a needy child which provides a better future for your sponsored child, the child’s family & Community. Please find the details of Neha your sponsored child in the case study format attached along with. The Sponsorship code no. assigned to you is SC4203. Kindly quote the same in all your correspondence with us. As a sponsor, you shall receive two communications about the child. Academic progress report (May/June) and a Term Letter cum Activity card in the month of December/January. Besides these, we shall send you Deepalaya Annual Report and quarterly newsletter by post or electronically. You are also welcome to write to or meet your sponsored child which will be facilitated by Deepalaya. Deepalaya has been working with the socially economically marginalized sections of the community for past 31 years. The residents are basically migrants from different parts of the country. In case they are not able to settle down well they usually return to their village and the child drops out of school We shall keep you informed and seek your approval to replace the child. Our official receipt No.______ dated_____ for Rs.______ is enclosed alongwith. Thanking you,

9. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION contd.. Money Receipt

10. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership CASE STUDY FORMAT

11. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership Regular Communication Forms  Term Letter  Progress Report  Project Report  Gift Acknowledgement

12. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership SPONSORSHIP COMMUNICATION contd..  Renewal/Reminder Communication  Promptness  Mentioning the impact created till date  Other Communications  Sponsor birthday greetings  Festival greetings  Invitation to celebration  Quarterly Newsletter and Annual Report

13. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership MARKETING SPONSORSHIP  Sponsorship Packages (Types of Sponsorships)  Identifying the Right Agency to Support  Agency, Trust  Corporates  Educational Institutions  Individual Donors  Tools for Marketing  Website  Publication  Stalls  Presentation  Word of Mouth

14. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership RELATIONSHIP BUILDING  How to keep the sponsor involved/engaged  Promptness of communication  Personalized Communication  Regularity of Feedback  Innovative feedback

15. Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnership RELATIONSHIP BUILDING contd..  Field Level Monitoring  Attendance Monitoring  Alert Lists  Monthly Reports  Periodic Reviews  Quarterly Reviews

16. Setting up and strengthening sponsorship unit for Resource Mobilization Strategic use of sponsorship and type of Sponsorship *