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AIDS in India AIDS COUNT – official count 5.13 million HIV/AIDS sufferers – U.N.'s estimate 8.5 million –The Naz Foundation close to 15 million AWARENESS.

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Presentation on theme: "AIDS in India AIDS COUNT – official count 5.13 million HIV/AIDS sufferers – U.N.'s estimate 8.5 million –The Naz Foundation close to 15 million AWARENESS."— Presentation transcript:

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2 AIDS in India AIDS COUNT – official count 5.13 million HIV/AIDS sufferers – U.N.'s estimate 8.5 million –The Naz Foundation close to 15 million AWARENESS –60% of women in India have never heard of AIDS –90% of people living with HIV/AIDS do not know they are infected CHALLENGES –Taboo to discuss sexual topics –Belief that disease is a punishment from God MUMBAI and BOLLYWOOD Capital of Maharashtra – the largest of 28 states in India Has highest number of people living with AIDS in India High literacy rates 77% Technologically advanced – US outsourcing More mobile phones than land-lines Home to Bollywood Churns out more movies than any other country in the world Average movie-goer comes from all classes. Movies are cheap. The movie-stars are extremely popular.

3 MEET ANUSHKA Anushka is 17 years old She has just moved to Maharashtra to attend Mumbai City College This is her first time living away from home She will be interacting with males for the first time outside of the circle of her family and friends She has no knowledge of HIV She loves Bollywood film actors and actresses and loves going to the movies with her friends

4 our BIG idea Just Right for Mumbai Mumbaians love Bollywood stars STARS as AVITARS Mumbaians are uncomfortable discussing Aids CARTOONS, PRIVACY Added perks No extra effort education will take place while they wait for the movie Transferrable learning follow-up edutainment using mobile phones Sense of community individual and collective participation in theater and beyond Main Concept Interactive edutainment regarding AIDS Takes place 15 minutes before movie starts in place of ads Audience uses personal handheld devices in armchair to input to server

5 THE THEATRE Anushka enjoys going to the theater with her friends. The tickets are cheap and affordable for a student budget. She arrives 15 minutes early to secure a good seat. As she situates herself next to her friends she looks up and hears a loud voice repeating the words on the screen. Anushka and her friends awaiting the movie Each person in the theater has their OWN handset located on their armchair Press the number of your favorite star to make your selection. Then press enter. 1 – Shahrukh Khan 2 – Aishwarya Ray 3 – Saif Ali Khan 4 – Rani Mukherjee 5 – Preeti Zinta 6 – Sonali Bendre Namaskar! Welcome to Bollywood on Mobile. Select your favorite movie star from below by entering the correct number on you personal armchair device to your right. Enter the number NOW to play!! 123 456

6 The Avatar Using the handset, users in the theatre can cast their vote on their favorite Bollywood actor, who will then be selected as the “avatar” giving the HIV/AIDS tutorial. Device in the arm chair Similar to cell or “mobile” phone Similar to airplane handset or remote control Allows interaction with big screen AISHWARYA IS THE WINNER! 98% of you selected Aishwarya… She will be your host today! Here she is!!! ANUSHKA’S PERSONAL HANDHELD You Pressed #2 Thank you for selecting Aishwarya! Anushka pressing #2 Each person in the theater has their OWN handset tucked safely into their armchair

7 What are the different ways someone can get HIV/AIDS? 1. Blood 2. Intercourse 3. Mother-to-child 4. All of the above Press the number on your handheld Sample Quiz Press 1: Blood Press 2: Intercourse Press 3: Mother-to-child Press 4: All of the above EACH PERSON IS INPUTTING THEIR OWN ANSWERS INTO THEIR PERSONAL HANDSET Let’s see how smart you really are. Here’s a quiz on HIV/AIDS… I’ll ask the questions and you answer using your handheld. No one will see your answers. Let’s Begin… Aishwarya’s Quiz Hey friends! Thanks for choosing me. I CHALLENGE YOU! How much do you really know? Press the answer on your handheld 12 3

8 The average of this theatre is Look on your individual device to learn your personal score! After the quiz is over… You answered 1 out of 10 correctly. You got a 10% 4 30% ANUSHKA’S PERSONAL HANDHELD Let’s learn together… There are more than 5.1 million people living with HIV/AIDS in our country today. Sadly, there is no cure for it. 56 After the quiz, the avatar changes into a cartoon, acting in a brief animated HIV related story.

9 Animated HIV Tutorial HIV/AIDS will be taught through an animation (which includes the avatar) to avoid eliciting any feelings of discomfort due social stigma with issue 78 Anushka watching the HIV/AIDS animation Entire audience is watching an HIV/AIDS related animation with Aishwarya playing a character.

10 6 Back to life!! Avatar turns from a cartoon character back into a real person. The learning is extended beyond this experience. The avatar prompts the user to input their contact info into their device to learn more about HIV/AIDS… What kind of information should we explore together? 1 - Learn general info 2 – Places for counseling 3 – Places for medical help 4 – Where to get tested Enter the number into your handheld. Hey friends! I’m back! I was hoping we could learn more about this subject together If you enter your mobile number into your handheld… I will call you later this week 910

11 A Few Days Later… Anushka gets a recorded voice message. This is Aishwarya calling you back about your movie quiz and questions. I’m glad you’re taking an initiative in educating yourself on such an important matter. My friend, Dr. Sinha, will be sending you a text message shortly to answer some of your questions and teach you more. Thanks for joining me in fighting against the spread of AIDS!

12 Learning on the Go Thank you for requesting information on HIV/AIDS testing centers. Would you like a list of the closest testing centers near the movie theater? Hi! This is Aishwarya’s friend Dr. Sinha OK Back Here’s a list of testing centers in the order of their proximity to this theatre: 1.JJ hospital 2.KEM hospital 3.BJ Medical college 4.… If you need further assistance please call our 24 hour test center locator number at 999-999-9999 Thank you for your selection! Back


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