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G. Conti © - 1/12 POLITECNICO di MILANO Technology Transfer Office Developing IP strategy Integrating IP in your BP, Marketing and Export Strategies An Italian university point of view CRUI - WIPO Roma, Giuseppe Conti
G. Conti © - 2/12 POLITECNICO di MILANO Technology Transfer Office 1. Definition of IP 2. Definition of IP strategy 2.a University IP mission 2.b Spin-off IP mission 3. Developing a university IP strategy 3.a IP culture 3.b IP image 3.c IP business 4. Structure and managment 5. Procedures and tools 6. Ip exploitation strategy 7. Developing a spin-off IP strategy 8. Polimi facts and figures Table of contents
G. Conti © - 3/12 POLITECNICO di MILANO Technology Transfer Office IPRes Cont.LicensingSpin-off Patent Industrial Design Trademark Copyright (inventions sw related) Definition of IP
G. Conti © - 4/12 POLITECNICO di MILANO Technology Transfer Office Definition of IP strategy IP Strategy Define your critical IP business needs Develop an implementation plan based on your business requirements Assess the viability of your pre-existing IP infrastructure Define customer management and support requirements Define system-level integration and support requirements
G. Conti © - 5/12 POLITECNICO di MILANO Technology Transfer Office Definition of a university / spin-off IP strategy Deeply linked to University/spin-off Mission Strictly related to University/spin-off Board University IP Mission IP culture to increase researchers competences and behaviour IP image to add value to research results IP business- Exploitation to make profit in licensing and equity share Spin-off IP Mission Freedom of Operation to avoid wasting money (investment, law suit…) IP Assets to establish a strong patent portfolio (competitors, investors) IP income mark-up, market shares, licensing out IP Mkting & advertising brand value
G. Conti © - 6/12 POLITECNICO di MILANO Technology Transfer Office Developing a university IP strategy IP culture automatic monitoring and scouting of research results automatic selection of patentable inventions definition of a stronger (FoO) and leading research projects responsible behaviour of researchers/Institution in managing IP IP image > value to research > value to research results > negotiation power > funds attractivity IP Exploitation spin-off licensing out + industry database research and development contracts infringment monitoring
G. Conti © - 7/12 POLITECNICO di MILANO Technology Transfer Office Organizational Strategy IP strategy aligned with the Board Diversify IP e KTransfer Technology foresight of market needs protecting core IP Reporting tools Visionary Guidelines for filing Standard tools and proced. Revision of portfolio FoOperation No infringment Patent on demand Strong evaluation phase Proactive Licensing Integrate Profit center Cost center Defensive
G. Conti © - 8/12 POLITECNICO di MILANO Technology Transfer Office IP exploitation Pre-competitive agreements with SME partners: Development agreement Letter of Intents License Spin-off - developing idea into test product - engineering the product/production - exclusivity in negotiation while evaluating the potential market (i.e. paid option) final agreement:
G. Conti © - 9/12 POLITECNICO di MILANO Technology Transfer Office Developing a spin-off IP strategy Freedom of Operation pre start-up State of the Art Research set up IP portfolio check after 12 months from priority validate after 18 months from priority Assets aggressive market share attitude aggressive competitors attitude > value of the company Marketing > brand value
G. Conti © - 10/12 POLITECNICO di MILANO Technology Transfer Office Facts and Figures 1 Time and cost of IP Expolitation activity IP/timevalue know howincomeincome Licensing out 1 (33%) Medium (24m) Medium (32k) Licensing to spin off 0,5 (7%) Long (43m) Med-High (62k) Department exploit. 0,1 (10%) Short (12m) undirect Image
G. Conti © - 11/12 POLITECNICO di MILANO Technology Transfer Office Facts and Figures 2 Export Strategies University licensees IT, FR, DE, Pol, Slo, ES, CZ, US, CAN, China From Multinational to SMEs Spin-off patent portfolio 6 spin-off 22 international patents US, CAN, AUS, JP, EP, DE, UK, ES, FR, CH, SW
G. Conti © - 12/12 POLITECNICO di MILANO Technology Transfer Office Grazie! Ing. Giuseppe Conti TTO Manager Technology Transfer Office Politecnico di Milano Tel
G. Perale © - 1/12 POLITECNICO di MILANO Technology Transfer Office Marketing IP Offices to Business and Industry: the experience at Politecnico.
Polimi Case study: Procedures, tools, facts & Figures Giuseppe Conti Head – Technology Tansfer Office Unchain Tempus.
WP2 Setting up and working on a TTO Giuseppe Conti TTO Director Politecnico di Milano March 23 – Casablanca meeting Unchain Project.
1 The Role and Functions of an In-house IP Department or IP Focal Point and/or External Specialist Support Services Shozo Uemura World Intellectual Property.
PRESENTATION for WIPO July 2005 Suriname & St. Lucia by WILLY MANFROY President Licensing Executives Society International and Bornivall LLC Jamaica &
Dar-es-Salaam, Tanzania TH SEPTEMBER, 2011 “ MANAGING INTELLECTUAL PROPERTY ASSESTS IN INTERNATIONAL BUSINESS” Mboya Rose.
BUILDING COMPETITIVE EDGE Practical Strategies for SMEs in the Use of Utility Models and Patents PRESENTATION for WIPO July 2005 Suriname & St. Lucia by.
G. Conti – Politecnico di Milano 2006 © 1/13 CRUI – WIPO 28 marzo 2006 Technology Transfer Office Setting up a license agreement: An Italian University.
The Utilization of Intellectual Property Rights in SMEs Kazuo HATTORI Director for Patent Information Policy Planning and Coordination Patent Information.
1 WIPO - CEDA Sub-regional Symposium on Intellectual Property (IP) For SMEs Suriname - July 18 and 19, 2005 St. Lucia - July 22 and 23, 2005 Jamaica -
Role of IP in Benefiting from University-Industry Partnerships: Incubators and IP: International Perspective Istanbul, Turkey, January 10 and 11, 2005.
Introduction to the Basic IP Valuation Issues Intellectual Property Management in Universities and Successful Technology Licensing (STL) Santiago, October.
TTO © July 2010 – Milan training workshop Spin-off creation: guidelines and rules Ing.Sabrina Prada – Polimi TTO
Managing Intellectual Property Assets in International Business Anil Sinha, Counsellor, SMEs Division World Intellectual Property Organization (WIPO)
Intellectual Property Valorization Roberto Tiezzi - Technology Transfer Office.
IP Institutional Policy “Ten Questions Method” Santiago, October 21 – 24, 2013.
The World Intellectual Property Organization and Its Program for SMEs Tamara Nanayakkara.
REGIONAL POLICIES FOR HIGHER EDUCATION, RESEARCH AND INNOVATION CESAER - Milan, November 13 th, 2008 Prof. Adriano De Maio.
Monetizing Intellectual Assets as a Business Michael H. Baniak, Partner Chicago Office
University – Industry relationship Gianluca Valentini Deputy Rector for IP & spin-off Politecnico di Milano Milano, training workshop Unchain Project Milano.
1 © J. Lack 2006 WIPO-INSME INTERNATIONAL TRAINING PROGRAM ON THE ROLE OF INTELLECTUAL PROPERTY IN RAISING FINANCE BY SMALL AND MEDIUM-SIZED ENTERPRISES.
SOME KEY ISSUES FOR CONSIDERATION IN A NATIONAL IP STRATEGY PART SIX – IP Policy for R&D Institutions and Universities OGADA TOM Innovation and Technology.
AHN Jae-Hyun Senior Director. Contents I.Importance of IP Management of SMEs II.Current Status of IP Management of SMEs in Korea III.National IP Action.
Managing Intellectual Property Assets in International Business Harare, Zimbabwe November 26, 2014 Joyce C. Banya Senior Counsellor, Regional Bureau for.
Knowledge intensive companies, IC readiness and Seed Capital New and Improved Activities, Outreach and Support Programs on IP Financing WIPO Forum on intellectual.
From Invention To Patent: Protecting New and Innovative Business Ideas: The Importance of Proper Management of Trade Secrets and Patents Guriqbal Singh.
“IP Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep.
CRUI - WIPO Training Programme on intellectual property and management of innovation in small and medium-sized enterprises, Universities, Spin off and.
Intellectual Property Issues in Exporting Tamara Nanayakkara Counsellor SMEs Division.
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