1. Air Transportation A Management Perspective

2. Contents
Aviation :An Overview Historical Perspective Air Transportation : Regulators and Associations The General Aviation Industry The Airline Industry Economic Characteristics of the Airlines Airline Management and Organization Forecasting Methods Airline Passenger Marketing Airline Pricing, Demand, and out Determination Air Cargo Principles of Airline Scheduling Fleet Planning : The Aircraft Selection Process Airline Labor Relations Airline Financing International Aviation

3. Aviation :An Overview Characteristics of the industry
Economic profile of industry
Contribution to the Economy
Contribution to the Business
Impact on Travel Industry

4. Historical Perspective
Historical sketch of USA airline and general aviation
Airline Deregulation Act. 1978
Post deregulation Evaluation
911 effects
A new Era in Aviation
Boeing
Low Cost Carriers
Business General Aviation

5. Air Transportation : Regulators and Associations
DOT
FAA
TSA
NTSB
DOT :
Department of Transportation
NTSB:
National Transportation
Safety Board
FAA
Federal Aviation Administration
JAA
ICAO :
International Civil Aviation Organization
IATA
International
Air Transportation Aviation
TSA:
Transportation Safety Administration

6. The General Aviation Industry
Factor Affecting G.A.
Uses of Aircraft
Airport
Market

7. The Airline Industry
Structure of the Airline Industry
Regional Carries
Major and National Carries
Role of Airline industry
Airline Certification

8. Economic Characteristics of the Airlines
Oligopolistic (Monopoly)
Market Share
Barrier to Entry
Economic Characteristics
High Technological Turnover
High Labor and Fuel Expenses
The Competitive Advantage of Schedule Frequency
Sensitivity to Economic Fluctuations
Close Government Regulation

9. Airline Management and Organization
Planning
Organizing
Staffing
Directing
Controlling

10. Forecasting Methods Objectives Analysis Planning Control
Time Series and Trend Analysis
Smoothing the Variation
Judgment Methods

11. Airline Passenger Marketing
Marketing Mix in Airline
Market Segmentation
Computerized reservation systems (CRSs)
Business Class Service
Code Sharing
Hub and Spoke Service
Advertising and Sales
Promotions

12. Airline Pricing, Demand, and out Determination
Trend in Domestic Passenger Airfares
No-Frill Airfare
Types of Passenger Fares
Airline Cost
Direct Operating Cost
Indirect Operating Cost
Fixed and Variables Cost
Load Factor

13. Air Cargo Historical Overview Air Freight Rates
Air Express
Overnight Air Express
Type of Carrier
Air Freight Rates
Special Air Freight Services
ULDs
Pickup and Delivery Services
Factors Affecting Air Freight Rates
Cost of Services
Volume of Traffic
Value of Services
Competition

14. Principles of Airline Scheduling
Internal Factors
External Factors
Equipment maintenance requirements
Flight Operations
Runway length
Fuel Capacity
Air Traffic Control
Crew
Facility constraints
gate position
Ticket counter
Baggage handling
Ground equipment
Marketing Factors
Airport Authorities
Local Communities
Hotel Operators
Travel Agents
Air Freight Shipper

15. Fleet Planning : The Aircraft Selection Process
Factors in Fleet Planning
The Pre deregulation
Hub and spoke system
Technical Aspects
Fleet Commonality
Long Range Aircraft
Planning Process
Information Needed
Systems Constraints
Aircraft Evaluation
Financial Evaluation

16. Airline Labor Relations
35 % Operating Cost
Airline Union
Bargaining Process
Trends of Human Resource Management

17. Airline Financing Sources of Funds Cash Management Financial Planning
Internal Sources
Commercial Bank
Finance and Life Insurance Companies
Investment Bank
Leasing
Vendor Financing
Venture Capital
Cash Flow
Cash Budgeting

18. International Aviation
International Air Law
The Warsaw Convention 1929
The Chicago Convention 1944
Freedoms of The Air
First Freedom (to overfly a foreign country without landing there)
Second Freedom
Third Freedom
Fourth Freedom
Fifth Freedom
Sixth Freedom
Seventh Freedom
Eighth Freedom
Airline Alliances : One World , Star Alliances , Sky Team