1. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 1 Designing products and services for empowerment Linda Mayoux

2. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 2 What is FALS? a client-led methodology which brings clients and financial service providers (FSPs) together as partners in developing empowering and financially sustainable products and services. Integrates: product design and market research client financial empowerment social performance management.

3. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 3 Underlying win-win assumptions Sustainable FSPs Sustainable households Gender equity Sustainable development

4. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 4 Key features starts with client visions, aspirations and strategies mainstreams analysis of intra-household relations and gender inequalities clients keep their own individual diaries upscaled mainly through peer learning basis for ‘relational marketing’ of products financially sustainable

5. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 5 Tools Tool 2: Financial Opportunities and Challenges Circle Maps Tool 5: Financial Planning ‘Multilane Highway’ Tool 3: Financial Management Challenge Action Tree Tool 4: Financial Flow Trees Tool 6: Financial Sustainability ‘win-win’ diamond Tool 1: Wealth Creation and Empowerment Road Journey

6. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 6

7. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 7 Tool 2: Financial and social resource mapping Financial mapping Empowerment/ relationship mapping Market and value chain mapping Institutional mapping

8. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 8 Tools 3 and 4:Trees Cognitive map to show inputs and outputs Financial Management Challenge Action Tree Financial flow tree

9. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 9 Tool 5: Financial Planning multilane highway

10. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 10 Tool 6: Financial sustainability win-win diamond Win-win Men/women clients Bankers

11. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 11 FALS Stages Stage 1: Preliminary market research and development of champions Stage 2: Establishing the Financial Action Learning System Stage 3: Sustainability and upscaling

12. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 12 Peer training and upscaling Aim for sustainability after 2 years Integration of FALS into other activities Voluntary peer training within social networks for exponential upscaling (including children) Certification of core of proven community trainers for new areas paid by organisation/groups Relational marketing for organisational expansion Enables more focused response and role for FSP staff and ‘smart subsidies’

13. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 13 GALS information system Individual client diaries Group level recording Integration into SPM Community level Organisational level Internal assessment and personal transformation of staff To donors

14. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 14 From micro- to macro- Gender Protocol for financial services Skills and structures for a social movement for wealth creation and empowerment Community-led action research for value chain development and advocacy Linkages with banks and government for integration in decision-making, education and training of staff

15. Empowering women through microfinance: PPT 2 Designing products and services for empowerment © Linda Mayoux 2011 Slide 15 Resources QUESTIONS? Rural Finance (search on gender) www.ruralfinance.orgwww.ruralfinance.org Genfinance website: www.genfinance.info www.genfinance.info Oxfam Novib’s WEMAN website www.wemanglobal.orgwww.wemanglobal.org Microfinance Gateway www.microfinancegateway.org/ www.microfinancegateway.org/