1. Sri Lanka Tea Industry Hasitha De Alwis Director (Promotion)
Sri Lanka Tea Board

2. Sri Lanka – Wonder of Asia
Island is united ending 30 years long conflict.
Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony.
Immense opportunities for sustainable growth in all sectors and tea industry is no exception.
Probably the safest country today in South Asia.
Peace dividends results in leap-frog development in Sri Lanka’s infra-structure & other sectors of economy.

3. INTRODUCTION
Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012.
Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment.
Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nation’s foreign exchange.
Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP.
With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.

4. AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA

5. SRI LANKA TEA PRODUCTION ELEVATION WISE (Mn. KGS)
Year
High
Grown
(%)
Mid
Low
Total
2005
80.3 25
55.1 18
181.7 57
317.1
2006
74.7 24
51.6 17
184.5 59
310.8
2007
72.5
54.4
177.7
304.6
2008
84.4 26
49.0 15
185.3
318.7
2009
72.8
44.7
173.1 60
290.6
2010
79.1
56.1
196.2
331.4
2011
79.2
52.5 16
196.6
328.4

6. CATEGORY-WISE TEA PRODUCTION (Mn.KGS)
2006
(%)
2007
2008
2009
2010
2011
Orthodox
288 93
283
297
271
310 94
303 92
CTC 18 5 16 17 22 7
Green Tea 3 1 4 2
Others  -
Total
311
100 
305
319
291
331
100
328

7. AREA OF TEA PLANTED IN SRI LANKA
Elevation
Planted (Ha)
Share
High Grown
41,137
19%
Mid Grown
71,018
32%
Low Grown
109,814
49%
Total
221,969
100

8. SRI LANKA TEA EXPORTS (Mn. KGS)
2006
2007
2008
2009
2010
2011
Bulk
197.8
179.9
178.0
164.6
176.8
Packets
79.4
72.7
84.3
75.5
89.8
95.8
Tea Bags
19.1
22.0
20.3
18.7
25.7
24.6
Others
18.6
19.7
21.2
1.8
2.9
Re-
Exports
12.5
15.6
10.6
20.5
Total
327.4
309.9
319.8
290.6
305.7
323.7
Value
Billion USD
0.882
1.01
1.26
1.18
1.37
1.51

9. RE-EXPORTS (CEYLON TEA BLENDED WITH OTHER ORIGINS)
Year
Qty (MT)
Value
(Rs. Mn)
(USD Mn)
2005
11,456
4,154
41.33
2006
12,499
5,330
51.20
2007
15,597
6,617
59.80
2008
18,577
10,683
98.61
2009
10,574
5,089
44.27
2010
18,607
11,567
102.30
2011
20,529
13,363
118.30

10. Tea Imports to Sri Lanka
Year
Quantity (Kgs)
Value
(Rs. Million )
(USD M.)
2007
13,683,732
3,141.6
28.56
2008
14,598,248
3,754.8
34.13 
2009
9,960,129
2,979.4
27.08 
2010
12,172,753
3,768.0
34.25 
2011
11,406,044
3,770.4
34.28 

11. Tea Imports to Sri Lanka (Country Wise)
Qty in Kgs.
2009
2010
2011
India
4,708,695
4,776,141
4,353,513
China
1,755,521
2,802,873
2,895,761
Kenya
2,867649
3,871,167
3,690,453
Vietnam
240,725
352,203
97,909
Indonesia
203,260
207,068
182,620
Malawi
129,580
143,104
150,660
Germany
33,080
10,805
23,898
Taiwan
8,888
7392  -
Japan
5,600
900
U.K
5,130
9980
Nepal
2,001
1100
1250
TOTAL
9,960,129
12,172,753
11,406,044

12. MAJOR DESTINATIONS FOR CEYLON TEA
2009
Country
Qty. %
Russia
42.4
15.1
UAE 30
10.7
Syria
29.4
10.5
Iran
27.7
9.9
Turkey
15.7
5.6
Jordan
13.4
4.8
Kuwait
10.1
3.6
Iraq
9.8
3.5
Japan
9.5
3.4
Libya
8.1
2.9
2010
Country
Qty. %
Russia
45.5
15.2
UAE
29.6
9.9
Iran
27.6
9.2
Syria
26.3
8.8
Turkey
18.4
6.2
Jordan
17.3
5.8
Iraq
13.6
4.6
Libya
10.9
3.7
Kuwait
10.8
3.6
Japan
10.3
3.4
2011
Country
Qty %
Russia
47.3
14.8
Iran
30.8
9.6
Syria
28.5
8.9
Iraq
22.2
6.9
UAE
21.5
6.7
Turkey
18.9
5.9
Azerbaijan
11.8
3.7
Japan
11.3
3.5
Kuwait
9.1
2.8
Ukraine
7.8
2.4

13. DOMESTIC CONSUMPTION
Year
Qty. (Mn. Kgs) Approx.
2005
27.5
2006
2007
28.0
2008
28.5
2009
2010
28.4
2011
28.9

14. DISTRIBUTION CHANNELS
Type Percentage
Supermarkets %
Grocery retailing %
Convenience stores %
Tea Shops / Tea Houses %
Others %

15. TYPE OF PRODUCTS (Domestic Market )
Volume
Value
Loose Tea
68%
67%
61%
59%
Packet Tea
30%
36%
37%
Tea Bags 2% 3% 4%

16. Value Growth on Consumer Prices for Share of Throat
Item
Share of Throat
Value Growth (per Annum)
Average Price
Tea
26.5% 9%
Rs. 715/Kg
Coffee
2.5%
22%
Rs. 1,335/Kg
Malt
15.5%
23%
Rs.167/Ltr
Soft Drinks (Carbonated)
36.0%
43%
Rs.124/Ltr
Others
19.5%

17. Household Expenditure
2009/2010 (Rs. 1,750B.)
Monthly Household
Expenditure Rs. 32,446/-

18. MACRO ECONOMIC FUNDAMENTALS IN SRI LANKA 2005 VS. 2011
(Est/Prov)
Real GDP Growth
6.2
8.3
GDP (US $)
24.4
59.1
GDP per capita (US $)
1,241
2,830
Trade : Exports (US$ bn)
6.3
10.5
Imports (US $ bn)
8.9
20.0
Workers’ Remittances (US$ bn)
1.9
5.2
Tourist Arrivals (‘000)
549
850
Earnings from Tourism (US $ bn)
0.3
0.8
FDI (US$ bn)
1.0

19. Hasitha De Alwis Director (Promotion) Sri Lanka Tea Board
Thank You
Hasitha De Alwis
Director (Promotion)
Sri Lanka Tea Board