1. Principles of Communication
Chapter 3: Perception and Self

2. SCOPE Chapter 3 Lecture and Discussion:
Describe Self-identity and Motivation
Realise Importance of Knowing Oneself
Discuss Impact of Perception on Professional and Personal Lives
Chapter 3 Case Study
Instructor Review
Student Q&A
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1/23/2015

3. “We see the world, not as it is, but as we are” – Talmud (or Anais Nin)
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4. Maslow’s Hierarchy of Needs
Abraham Maslow
"A Theory of Human Motivation"
In 1943
"What a man can be, he must be.“
Maslow, 1954
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5. Maslow’s Hierarchy of Needs
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6. Maslow’s Hierarchy of Needs
Noisy?
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7. 3.3 Concepts of Self, Perception, and Communication
“Who am I?” “Am I what other people say I am,
or am I who I say I am?”
Profound questions….. How we answer them depends both on
how we see ourselves and
how others see us.
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8. 3.3 Self-Concept
Your self-concept is how you think and feel about yourself.
Our sense of self comes from our communication with others.
Your culture tells you
what is right or wrong,
and what is beautiful
or ugly…
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1/23/2015

9. 3.3 Self-Concept
Tarzan is a story about a man who thinks he is an ape because he was raised by apes.
We are products of our environments. Our parents, our friends, and our teachers all tell us who we are through reflected appraisals – messages we get about ourselves from others – as well as what to say… scripts.
“Say thank you to the nice lady”
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10. 3.3 Self-Concept
Most reflected appraisals come from things people say.
Your college speech instructor may say you are a good speaker…
…your peers may say you are a good
friend…
…and your coach may tell you that you must work harder.
These create your self-concept.
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1/23/2015

11. 3.3 Self-Concept Good or bad decisions become
Positive messages = Positive self-concept
Positive self-concept = good decisions
Negative messages = Negative self-concept
Negative self-concept = bad decisions
Good or bad decisions become
self-fulfilling prophecies – events or actions that occur because we expect them.
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1/23/2015

12. 3.3 Self-Concept
When we compare ourselves with others to see how we measure up, we are making social comparisons.
“Do I look as good as she does?”
“What grade did you get on your
midterm?”
At some point in your life, you begin to see yourself in your own way… self-perception.
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1/23/2015

13. 3.3 Self-Concept
For most of us, psychological safety – the approval and support that we get from familiar people, ideas, and situations – is important.
A psychological risk involves taking a chance on something new.
Taking a psychological risk helps improve one’s self-concept… hopefully.
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14. 3.4 Improving Self-Concept
Look in the self-improvement section of any bookstore or library….
Books will not improve your self-concept… only you can do that.
Internet chat and social
networking are not the answer.
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15. The ICEBERG Model
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16. The JOHARI Window open arena hidden - facade blind spot (POTENTIAL)
Luft, J. and Ingham, H. (1955) “The Johari window, a graphic model of interpersonal awareness”, 
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17. 3.5 Perception
While your self-concept is how you see yourself, perception is how you look at others and the world around you.
How you look at the world depends on what
you think of yourself, and what you
think of yourself will influence
how you look at the world.
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18. select the information
3.5 Perception Process
Perception is a THREE STEP PROCESS
select the information
organize it
interpret it
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19. 3.5 Perception Look at these three triangles…
These expectations or predispositions to respond are a type of perceptual filter called psychological sets.
What you see is what you expect to see.
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20. 3.5 Perception Consider GESTALT
Deletions - blotting out, erasing, or canceling information—must occur first,
because your physical senses are limited
because of your beliefs
Additions are added to meet expectations.
Distortions adapt information to fit our needs
Consider GESTALT
“the whole is greater than the
SUM of the PARTS”
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21. 3.5 b Visual Perception - Gestalt
Figure / Ground
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22. 3.5 b Visual Perception - Gestalt
Closure
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23. 3.6 b Visual Perception - Gestalt
Proximity
Continuity
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24. 3.5 b Visual Perception - Gestalt
Similarity
rows or columns?
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25. 3.5 b Visual Perception - Gestalt
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26. Dusit Thani College
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27. Dusit Thani College
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28. 3.5 Perception
Generalizations involve drawing principles or conclusions from particular evidence or facts.
All future experiences are filtered through that belief, information that contradicts the belief is deleted, and you distort other information so it will support the belief… what we call perceptual filters.
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29. BREAK!
Now, take a 30-minute break and then return to the class to work on your term paper focus.
Enjoy!
Take a break!
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30. Handout Review
You will now be given a handout with comprehension questions.
Use the book and the notes you’ve taken to answer the questions as best as possible.
You have 45-minutes to complete the handouts and return them to the instructor at the end of class.
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31. HOMEWORK!
Go to the copy shop next to the canteen and get a copy of Unit 4: Listening.
Read Unit 4 and complete sections 4.1 Key Vocabulary and Chapter 4 Review: Case Study.
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1/23/2015