Presentation is loading. Please wait.

Presentation is loading. Please wait.

February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to.

Published by Modified over 8 years ago

Similar presentations

Presentation on theme: "February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to."— Presentation transcript:

1 February 25 th

2 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to Retailers c. Manufacturers to Retailers d. Manufacturers to Wholesalers

3 2. Like most retailers Finish Line is most interested in selling a. Nike Merchandise b. Adidas Merchandise c. Reebok Merchandise d. Any Merchandise

4 3. Paying a retailer for shelf space is a. known as a Slotting Fee b. called the Dealer Up Front c. illegal in most states d. used only by big-name brands

5 4. The wine rack is an example of a. Premium b. Advertising Specialty c. Dealer Loader d. Allowance

6 5. Who won the Oscar last night for best actress? a. Karyn Elton b. Kaitlyn Elton c. Marion Cotillard

Download ppt "February 25 th. 1. Channel marketing is more critical now than ever because of a major power shift from a. Retailers to Manufacturers b. Wholesalers to."

Similar presentations

Sales Promotion… Is an incentive to get customers, channel members, or the sales force to take some action (like buying) Has 2 basic types Price reduction.

Sales Promotion… Is an incentive to get customers, channel members, or the sales force to take some action (like buying) Has 2 basic types Price reduction.
Chapter 19 What Is Promotion?

Chapter 19 What Is Promotion?
Promotional Mix Sales Promotion: Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR. Increase.

Promotional Mix Sales Promotion: Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR. Increase.
Vertical Relations and Restraints Many transactions take place between two firms, rather than between a firm and consumers Key differences in these types.

Vertical Relations and Restraints Many transactions take place between two firms, rather than between a firm and consumers Key differences in these types.
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Channel Marketing and Trade Promotion.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Channel Marketing and Trade Promotion.
Sports and Entertainment Marketing

Sports and Entertainment Marketing
Management Development Institute of Singapore University of Wales.

Management Development Institute of Singapore University of Wales.
Accounting for a Merchandising Business Required Reading: Chapter 11.

Accounting for a Merchandising Business Required Reading: Chapter 11.
Trade Promotions Chapter 10 with Duane Weaver. Trade Promotions Defined The expenditures or incentives used by manufacturers and other members of the.

Trade Promotions Chapter 10 with Duane Weaver. Trade Promotions Defined The expenditures or incentives used by manufacturers and other members of the.
Sales Promotion Chapters 18, 19

Sales Promotion Chapters 18, 19
Sales Promotion and Public Relations (15) MAR 331.

Sales Promotion and Public Relations (15) MAR 331.
June 4 th. 1. The advantages of early markdown include all of the following EXCEPT a. Secure a less rapid or lower rate of inventory turnover b. Speed.

June 4 th. 1. The advantages of early markdown include all of the following EXCEPT a. Secure a less rapid or lower rate of inventory turnover b. Speed.
Sales and Trade Promotions

Sales and Trade Promotions
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Sales Promotion Marketing Co-Op.

Sales Promotion Marketing Co-Op.
What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.

What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.
Social Criticisms of Marketing

Social Criticisms of Marketing
Voice Exchange Ltd Perspective on Future Calling Card Market in HK 2010-10-29 Perspective on Future Calling Card Market in HK 2010-10-29 By Terence Tam.

Voice Exchange Ltd Perspective on Future Calling Card Market in HK Perspective on Future Calling Card Market in HK By Terence Tam.
S ALES P ROMOTION - 2 MKT 405: Distribution Management M Wahidul Islam Summer 2014.

S ALES P ROMOTION - 2 MKT 405: Distribution Management M Wahidul Islam Summer 2014.
Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.

Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.

Similar presentations

Ads by Google