1 Radio and TV Programming Matakuliah: G0462/English for Broadcasting Tahun: 2005/2006.
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Presentation on theme: "1 Radio and TV Programming Matakuliah: G0462/English for Broadcasting Tahun: 2005/2006."— Presentation transcript:
1 Radio and TV Programming Matakuliah: G0462/English for Broadcasting Tahun: 2005/2006
2 Matrix of Radio Programming Local Prerecorded or syndicated Network sources
3 Modes of Radio Production Local-live Live-assist Semi-automation Turnkey automation
4 Three Parts Structure Program Openings The Body of the Program Program Closing
5 Format in a Radio The overall sound and image of the radio stations: its comprehensive approach to its talk, music, advertisement, promotional strategies, community relations, personalities and other factors.
6 A Successful Format To identify and serve predetermined set of listeners. To serve those listeners better than the competition. To reward those listeners both on and off the air, so they become consistent customers for the products and services advertised on the station.
7 Choosing a Format Internal factors: Ownership, dial location, power, technical facilities, and management philosophy. External factors: Strength of competitors, geography, demographic, and psychographic.
8 Non-commercial Programming Public University Community
9 A Hot Clock Radio Program Morning drive Daytime Evening drive Overnight
17 Audience Flow The movement of audiences from one program to another.
18 Counter-Programming A technique wherein the programmer decides to go for an audience different from the audience that competing stations or networks are trying to attract.
19 Challenge Programming The network or station goes head-to-head with the same type of programming as a major competitor, or goes after the same demographic with a different program with similar audience appeal.