1. Abstraction of Design Motifs

2. Association In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing Viewer associate the product form with other objects  By the form  By the use  By the name

4. Imitation Little or no abstraction Highly decorative Deform the product to fit the motif rather than abstract the motif to fit the product

6. Abstraction Abstraction is the process of reducing the information content of a concept, typically in order to retain only information which is relevant for a particular purpose For example, abstracting a leather soccer ball to a ball retains only the information on general ball attributes and behaviour

7. Reduce Entire Form

9. Recombine Features

11. Organic and Iconic Forms in Post-Modern Billy B by Sweet Dreams Security

12. Post-modern Hong Kong Candle by G.O.D.