1. Mgt 240 Lecture Exam Two Review November 30, 2004

2. Exam Time and Date Thursday, 12/2 Thursday, 12/2 In regular class sessions In regular class sessions

3. Exam Review and Help Opportunities Review today Review today Exam help session Wednesday, 12/1 from 7-9pm in MCOB L051 – Andy Grau Exam help session Wednesday, 12/1 from 7-9pm in MCOB L051 – Andy Grau My office hours this week: 10am-12noon Thursday, 12/2 My office hours this week: 10am-12noon Thursday, 12/2

4. Exam Format Closed book Closed book 50 questions 50 questions Worth 2 points each Worth 2 points each Question format Question format Multiple choice Multiple choice True/False True/False Modified True/False Modified True/False Completion Completion Matching Matching Short answer Short answer

5. Exam Content Covers material in text and lecture since the last exam Covers material in text and lecture since the last exam Includes assigned readings Includes assigned readings Includes lecture materials Includes lecture materials Includes homework content Includes homework content

6. Assigned Reading Use reading topic outlines as a guide to most important topics Use reading topic outlines as a guide to most important topics

7. Lecture Material: The Internet – Computing at ND Internet topics Internet topics Definition of the internet Definition of the internet Protocols used on the internet Protocols used on the internet Access to internet Access to internet Routing on internet Routing on internet Internet service providers Internet service providers Internet services Internet services Internet use Internet use Email Email SMTP SMTP IMAP IMAP POP POP Webmail vs. client-based email programs Webmail vs. client-based email programs

8. Lecture Material: The Internet – Computing at ND Web Web HTTP HTTP HTML HTML URL components URL components ND support for web sites ND support for web sites Personal web pages at ND Personal web pages at ND FTP FTP Definition Definition Ways to access Ways to access Dreamweaver Dreamweaver F-secure F-secure Browser Browser

9. Lecture Material: Website Construction HTML HTML How it works How it works Why you should know it Why you should know it Viewing source code Viewing source code File creation and storage File creation and storage HTML editors HTML editors How to create a web page using a text editor How to create a web page using a text editor WYSIWYG editors WYSIWYG editors How they assist web site creation How they assist web site creation Editor features Editor features Site definition in Dreamweaver Site definition in Dreamweaver

10. Lecture Material: Web Site Design Principles Determining site goals Determining site goals Using site goals for planning and design Using site goals for planning and design Identifying target audience Identifying target audience Creating a user profile Creating a user profile Using target audience for site design and planning Using target audience for site design and planning Conducting market research Conducting market research End user scenarios End user scenarios Information architecture Information architecture Site flow chart Site flow chart Site concept or metaphor Site concept or metaphor Web site design: color, font, graphics Web site design: color, font, graphics Web site and page design guidelines Web site and page design guidelines

11. Lecture Material: Successful Retailing on the Web State of e-retail State of e-retail Retailing on the web best practices Retailing on the web best practices Home or entry page Home or entry page Navigation Navigation Product pages Product pages Checkout and fulfillment processes Checkout and fulfillment processes Converting browsers to customers Converting browsers to customers What customers expect from online stores What customers expect from online stores Designing web site for ease of use Designing web site for ease of use Increasing customer loyalty and profitability Increasing customer loyalty and profitability Personalized marketing on online sites Personalized marketing on online sites E-retail web site design flaws E-retail web site design flaws Sources and uses of customer intelligence Sources and uses of customer intelligence Important backend processes for online retailers Important backend processes for online retailers Advantages of brick and click retailers Advantages of brick and click retailers