1. For all you SEC and Pac 10 groupies

2. MOGUL! ART 2018…. What’s next? SMS Conference May 2015

3. Source of Holstein Bulls YearTraditional New Breeder Cooperators ART 201565%0%35% 201660%15%25% 201755%30%15% 201850%40%10%

4. Sterling Dtr – Potential Aug GradMogul Dtr – dam +2454 Polled Wonka son Dean Dtr – +2614 Montross Son +2650 GTPI Monterey Supersire Observer Boliver Outside Dabble S-S-I Still LOOKS for These Kind

5. ART Restructuring (CHART) with Cooperating Herds Work with high-level non-cattle marketing herds as cooperators for developing/housing ART females. New ART herds would not only house donors through their lactation years but also manage recipients, calf birthing and calf rearing under bio- secure protocol. ART herd gets all females – Select gets all males. ART herd can only market females with Select Sires permission.

6. ART Restructuring (CHART) with Cooperating Herds Benefits – Simplify relationship with herd – Reduced recipient/gestation costs – Will reduce costs of TOG live calf program – Female genetics protected from the competition Progress to date: (~240 embryos per month) – WI herds (Badger Holsteins,Larson Acres,Shiloh Farm, Horsens Homestead LLC) – OH herd (Dotterer Brothers) – MI herd (Treweiler Holsteins)

7. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

8. Quickly turning Generations ! 7H8081 Planet Born March 2003 +2123 TPI Proven Sire 7H10721 Bookem Born Feb. 2009 5 Yr 11 mo younger than sire +2365 TPI Proven Sire 7H11477 McCutchen Born Nov. 2010 1 yr 9 mo younger than sire +2379 TPI Daughter proven 7H12198 Kingboy Born Oct. 2012 +2524 GTPI Young Sire 1 Kingboy son born June 2014 on collection already ! 2 Kingboy Donor with Pregs Already working +2576, +2519 GTPI

9. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

10. Not Found Traditionally Sire# SonsUnique Trait(s) Headway6771 NM$ 2672 GTPI Davinci6 (7)2071M 826NM$ 67P Jackman5 (6)2589M 734NM$ Maurice16.5 GFI Sudan x Ramos McGirt12542GTPI 1550M McGyver1609CM$ Clemente x Ramos Partyrock32657 GTPI 808NM$ Snowmobile12446GTPI 7.2 PL 2.2 DPR Tetris11713M 2470 GTPI

11. No Planet, No Shottle, No Goldwyn Three Generations of S-S-I Sire: 7Ho11928 Partyrock Dam: S-S-I MogulMaho 8054-ET(VG86) Gdam: S-S-I Robust Maho 7083-ET 3rdam: Hurtgenlea Ramos Merci-ET -No full sibs -Dam IVF’d at 8 months old -Sire was 10 months old -Profit semen used at 10 months old. 1 st calves due July 2015. Currently ~65 ART pregnancies 507Ho13195 S-S-I Partyrock PROFIT-ET (born 1/1/2014) 2642 GTPI · 813 NM$ · 1055 Milk · 71 Fat · 50 Pro · 1.78 UDC 2.35 FLC 0.93 ST

12. Who Else is Already selling sexed only? 529HO17706 Tailor – 2559 GTPI 203HO1468 Delta 2691 GTPI 151HO690 Denver 2661 GTPI 151HO681 Rubicon 2651 GTPI 151HO698 Draco 2648 GTPI 203HO1469 Dearing 2622 GTPI

13. Where Does Your Daddy Come From ? Sires of Top 100 GTPI Active AI U.S. G Sires April 2015; Top 100 TPI Bulls, active or limited active sires. SM TPI is a servicemark of Holstein Association USA. April 2015

14. Where Does Your Daddy Come From ? Sires of Top 100 GLPI Active AI Canadian G Sires December 2014; Top 100 TPI Bulls, active or limited active sires. SM TPI is a ervicemark of Holstein Association USA. April 2015

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16. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings for Inbreeding Control 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

17. Inbreeding Trend for Holstein/Red & White Young Sires By Birth Year Source: Council on Dairy Cattle Breeding – April 2015

18. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro/OptiFEED needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

19. FeedPRO – 23% of active GYS Bayonet, Damaris, Reflector, Butler, Trenton, Marchman, Modesto, Defender, Nolan, Synergy, Midnight, Mayflower, Matson, Tetris

20. Upcoming >750 NM$ <1.0 Stature ART Bulls to Sample SERSIRMGSIREMGGSIRNM$PTAMPTAFPTAPPLSCSDPRUDCFLCPTATSTGTPI SUPERSHOTZEUSOBSERVER870167163579.22.7431.540.841.48-0.022677 SUPERSHOTNUMERO UNOSHAMROCK8591028824482.573.21.911.21.920.852718 DAMARISSHANROBUST84997897557.72.890.10.920.91.25-0.292581 MARSOSUPERSIREBOOKEM829225973716.42.940.71.451.221.640.422639 MONTROSSMASSEYMINOS818143892565.82.720.61.491.261.8302630 PARTYROCKMOGULROBUST813105571507.22.721.21.782.351.960.932642 MONTROSSNUMERO UNODORCY802190370656.42.55-0.92.111.872.70.662666 YODERSUPERSIREBOOKEM798179875616.43.021.21.411.831.90.832633 YODERSUPERSIREBOOKEM798167484625.52.990.51.391.061.820.572590 ULMERO-COSMOPOLITANROBUST79577383457.22.821.81.850.961.660.672603 YODERSUPERSIREBOOKEM795111473506.92.981.31.571.81.990.532598 DAMARISSUPERSIREGERARD793167277696.13.010.90.811.231.520.542603 DAMARISNUMERO UNOBOOKEM78730959298.72.623.52.271.662.250.952637 SUPERSHOTZEUSOBSERVER787146972428.12.7221.37 1.9-0.062582 ULMERMOONRAYBOOKEM78637686347.12.824.30.880.220.840.322545 MONTROSSSUPERSIREMAN-O-MAN776180885605.52.80.81.390.961.910.792597 MESORACOJERODBOOKEM77497054478.32.763.81.090.91.30.012584 DAMARISOFFIEROBUST773127553479.12.8511.130.181.14-1.772454 UNITESUPERSIREBOOKEM770187960636.32.81.21.390.891.870.912596 DAMARISDADDYDORCY769117863438.82.80.91.640.781.770.292525 DAMARISMOONRAYBOOKEM768174163647.43.11.51.10.681.6-0.032557 KINGBOYSHANROBUST766121271477.62.760.81.730.461.750.92561 PLUTOZEUSOBSERVER752161675536.42.821.710.631.840.872576 HONEYBEENUMERO UNOBOOKEM75179362417.12.7322.481.181.990.962590

21. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

22. Family Success…builds success Seagull-Bay Oman Mirror-ET (VG-86) Dam of Robust Roylane Shot Mindy-ET (VG-86) ART Purchase as choice of Flush 2 Sons over +2400 gTPI 6 Daughters over +2400 gTPI S-S-I Bookem Modesto7269-ET VG-87 5 Sons over +2500 gTPI 8 Daughters over +2500 gTPI S-S-I Supersire Miri 8679-ET 1 st 3 tests 99# 100# 108# 5 Daughters over +2600 gTPI 10 Sons over +2600 gTPI 1 st Miri Daughters working sired by Montross +2745, +2624 GTPI

23. What is their Value Today? +83 PTAP – 7HO13313 Eraser-P son +2094 PTAM +2.30 PTAT 836 NM$ +2707 GTPI + 79 PTAP - 7HO13250 Montross son +2382 PTAM +2.21 PTAT 859 NM$ +2749 GTPI +52 PTAP – 7HO13373 1stClass son +1386 PTAM +2.54 PTAT 893 NM$ +2793 GTPI S-S-I Supersire Miri 8679 - +2679 GTPI

24. Upcoming High GTPI ART Bulls to Sample SERSIRMGSIREMGGSIRNM$PTAMPTAFPTAPPLSCSDPRUDCFLCPTATGTPI 1STCLASSSUPERSIREBOOKEM893138684527.72.72.31.972.762.542793 MONTROSSSUPERSIREBOOKEM859238279 62.981.31.382.192.212749 SUPERSHOTNUMERO UNOSHAMROCK8591028824482.573.21.911.21.922718 ERASER PSUPERSIREBOOKEM836209491835.33.03-0.41.411.482.32707 SANDERSZEUSOBSERVER800175878606.22.870.82.550.92.642677 SUPERSHOTZEUSOBSERVER870167163579.22.7431.540.841.482677 HEADWAYSUPERSIREBOOKEM77489474515.52.681.51.672.412.292668 MONTROSSNUMERO UNODORCY802190370656.42.55-0.92.111.872.72666 MONTROSSSUPERSIRESNOWMAN7742233101723.52.91-1.21.752.182.82662 1STCLASSMOONRAYBOOKEM77181669467.12.892.22.452.082.482659 MONTROSSSUPERSIREBOOKEM7902058856452.90.61.492.552.142651 TATUMSUPERSIREHILL808125183476.92.782.12.360.652.192644 PARTYROCKMOGULROBUST813105571507.22.721.21.782.351.962642 MONTROSSNUMERO UNOSHAMROCK744129987455.32.740.42.332.373.052640 MARSOSUPERSIREBOOKEM829225973716.42.940.71.451.221.642639 1STCLASSSUPERSIREBOOKEM7651335684572.770.72.752.252.682637 DAMARISNUMERO UNOBOOKEM78730959298.72.623.52.271.662.252637 YODERSUPERSIREBOOKEM798179875616.43.021.21.411.831.92633 MONTROSSMASSEYMINOS818143892565.82.720.61.491.261.832630 DAMARISNUMERO UNODORCY749129066526.42.761.52.011.572.282624

25. High GTPI ART owned Females for our Future Cow NameDOBSireMGSMilkFatProNM$PLSCSDPRPTATF&LUDDTPI S-S-I 1STCLS MAYA 11148-ET201412231STClassSupersire171788628596.62.70.32.652.242.042746 S-S-I MONT 8679 10721-ET20140513MontrossSupersire224280688246.12.890.63.063.011.852745 S-S-I MILES 7913 10106-ET20130912MilesMogul1371109618364.72.98-0.22.482.1622697 S-S-I SUPRSIRE MIRI 8679-ET20121231Supersire 220469 8166.72.880.92.211.971.42679 S-S-I JENN 8290 10625-ET20140323JenningsMcCutchen20169397225.92.71.53.293.053.012677 S-S-I DAMARS MIDAS 11034-ET20141026DamarisSupersire244772718327.22.960.92.021.731.32671 S-S-I KNGBY MAJESTY 9516-ET20140930KingboyUno108759327407.72.653.42.61.753.022666 S-S-I YODR MELODIE 10973-ET20141013YoderSupersire1741100598476.32.91-0.52.32.211.442662 S-S-I HNYBEE 8328 10850-ET20140713HoneybeeMcCutchen158258507416.32.82.42.652.092.532660 S-S-I MONT 8828 10817-ET20140624MontrossSupersire202097687874.12.910.12.421.471.722642 S-S-I YODR MARTINI 11002-ET20141019YoderGalaxy83173427876.82.82.91.971.951.692634 S-S-I DEYJA 8395 10891-ET20140830DeyjaUno144458467276.92.763.42.591.222.012633 S-S-I BUTLER 9481-ET20140821ButlerSupersire164581547896.83.040.82.461.832.092624 S-S-I MONTRSS DREAM 9463-ET20140730MontossUno1797100607423.52.71-2.12.972.072.372623 S-S-I MONT 8679 10726-ET20140514MontrossSupersire222752597567.32.8212.622.531.72621 S-S-I MEGSR MADONA 11042-ET20141102MegasireUno48866306916.42.714.22.641.792.062621 S-S-I HADWIN 8433 10880-ET20140819HadwinUno73061347537.92.792.72.351.942.362615

26. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

28. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition

29. Trend of Sire Development Costs Bulls Sampled 356 373 379 357 386 359 342 354 350 342

30. Review ART Goals 1.Fully minimize generation interval 2.Create unique matings not typically found domestically 3.Develop Line matings to fulfill StrataGEN needs 4.Create matings that fulfill FEEDPro needs 5.Create high GTPI sires that compete nationally 6.Create other high rank sires to stretch the SS image 7.Provide high ranking OWNED bulls for market competition 8.What more needs to come from ART?

31. Competing AI Female Programs

32. Need Clearly Defined Path