1. O U R OBSESSION I S DIGITAL #LIVEYOURS

2. D2C OBSESSION? - WE’RE HERE TO MAKE MONEY #LIVEYOURS @OAKLEY RETAIL 2016 brings the start of hybris into retail. there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce LET’S EXPLORE THE WORLD OF DIGITAL there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 FEATURED PROJECT THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. LET’S SEE MORE → #LIVEYOURS - ECOMMERCE This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product #LIVEYOURS - QUIZ let’s see who’s been paying attention. Drinks on Thierry if you win...

3. D2C OBSESSION? - WE’RE HERE TO MAKE MONEY #LIVEYOURS @OAKLEY RETAIL 2016 brings the start of hybris into retail. there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce LET’S EXPLORE THE WORLD OF DIGITAL there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 FEATURED PROJECT THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. LET’S SEE MORE → #LIVEYOURS - ECOMMERCE This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product #LIVEYOURS - QUIZ let’s see who’s been paying attention. Drinks on Thierry if you win...

4. we have over 50 changes happening to Oakley.com in the next 9 months. Our aim is to bring in the next chapter of online shopping, meet the consumer needs and maintain a high level of brand equity through the site LET’S EXPLORE OAKLEY.COM there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 #LIVEYOURS - CHANGES - SEARCH BAR MOVED - NEW LOOK HOMEPAGE – TILES - BLOG LINK MOVED - SEO KEY ELEMENT OF CHANGE: TILE POSITION ING

5. we have over 50 changes happening to Oakley.com in the next 9 months. Our aim is to bring in the next chapter of online shopping, meet the consumer needs and maintain a high level of brand equity through the site LET’S EXPLORE OAKLEY.COM there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 #LIVEYOURS - CHANGES - DUAL C.T.A - ASSET CHOICE - VIDEO LINK BANNERS - IN-BUILT VIDEO BANNERS KEY ELEMENT OF CHANGE: DUAL C.T.A

6. we have over 50 changes happening to Oakley.com in the next 9 months. Our aim is to bring in the next chapter of online shopping, meet the consumer needs and maintain a high level of brand equity through the site LET’S EXPLORE OAKLEY.COM there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 #LIVEYOURS - CHANGES - SHOP BY SHAPE - SHOP BY COLOUR - FILTERING – PRICE, SIZE - SHOP BY SPORT - SHOP BY SIZE KEY ELEMENT OF CHANGE: LEFT NAVIGATION

7. we have over 50 changes happening to Oakley.com in the next 9 months. Our aim is to bring in the next chapter of online shopping, meet the consumer needs and maintain a high level of brand equity through the site LET’S EXPLORE OAKLEY.COM there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 #LIVEYOURS - CHANGES - PD PAGES - WHATS IN THE PACKAGE? - TECHNOLOGY - REVIEWS KEY ELEMENT OF CHANGE: INCLUDE D PRODUCT S

8. we have over 50 changes happening to Oakley.com in the next 9 months. Our aim is to bring in the next chapter of online shopping, meet the consumer needs and maintain a high level of brand equity through the site LET’S EXPLORE OAKLEY.COM there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 #LIVEYOURS - CHANGES - PAYMENT - MISSING ITEM CALL OUT - VERISIGN KEY ELEMENT OF CHANGE: PAYMENT TYPES

9. D2C OBSESSION? - WE’RE HERE TO MAKE MONEY #LIVEYOURS @OAKLEY RETAIL 2016 brings the start of hybris into retail. there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce LET’S EXPLORE THE WORLD OF DIGITAL there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 FEATURED PROJECT THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. LET’S SEE MORE → #LIVEYOURS - ECOMMERCE This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product #LIVEYOURS - QUIZ let’s see who’s been paying attention. Drinks on Thierry if you win...

10. D2C OBSESSION? - WE’RE HERE TO MAKE MONEY #LIVEYOURS @OAKLEY RETAIL 2016 brings the start of hybris into retail. there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce LET’S EXPLORE THE WORLD OF DIGITAL there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 FEATURED PROJECT THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. LET’S SEE MORE → #LIVEYOURS - ECOMMERCE This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product #LIVEYOURS - QUIZ let’s see who’s been paying attention. Drinks on Thierry if you win...

11. @OAKLEY RETAIL 2016 brings the start of hybris into retail. we’ve talked together many times on what the future of retail is, the ideal customer experience and what we want to see. Now comes an opportunity to actually change the game – This is our OBSESSION HYBRIS RETAIL COMING 2016 there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce 2016 - NEW EXPERIENCE LEVELS – RETAIL "It's important that the form factor compress so that the electronic component of it doesn't become burdensome. With a partner like Intel I think of all the functionality that we can compress into a very small space, into a beautifully designed pair of glasses, will change the sport industry for us, and will change lifestyle construct of our culture." WHAT’S COMING? THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. VIDEO 2 - FUNKY RETAIL

12. D2C OBSESSION? - WE’RE HERE TO MAKE MONEY #LIVEYOURS @OAKLEY RETAIL 2016 brings the start of hybris into retail. there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce LET’S EXPLORE THE WORLD OF DIGITAL there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them and what they mean for e-commerce CHECK OUT THE UPGRADES............................................................................ #LIVEYOURS 12345 FEATURED PROJECT THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality. LET’S SEE MORE → #LIVEYOURS - ECOMMERCE This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product #LIVEYOURS - QUIZ let’s see who’s been paying attention. Drinks on Thierry if you win...

13. LET’S GET QUIZZICLE 1. WHAT WILL HYBRIS ACTUALLY BRING TO RETAIL AT OAKLEY? 2. NAME 5 CHANGES THAT ARE COMING TO OAKLEY.COM? 3. WHAT NEW SOFTWARE COMPANY IS OAKLEY PARTNERING WITH? 4. WHO WAS THE ATHLETE ON THE SECOND SLIDE AT THE TOP LEFT? 5. WHAT IS THIERRY’S MIDDLE NAME?

14. FIN