1. Boo.com: Poster Child for Dot.com Failure?
Presented By:
Richard Nagel

2. Introduction New business for online shoppers
Offered high-quality designer sportswear
Offered brand names such as:
North Face
Adidas
Fila
Cosmic Girl

3. How Boo.com worked
Enabled online-shoppers to view products in full-color and three dimensional
Zoom Feature
Rotate items 360 degrees
Advanced search engine allowed to search by color, brand, price, and style
Miss Boo – animated figure for questions
Loyalty points

4. How Boo.com worked Free delivery within one week Free returns
Fluent in seven languages
Local currencies were accepted from 18 countries
These countries national taxes were calculated and collected

5. Issues Launch date kept changing Spent 25 million in advertising alone
Only 40% of customers could access site
Site design was slow and difficult to use
1 in 4 attempts to make purchase worked
Site not compatible with Macintosh
Spent over 200 million to launch the site

6. Short Life Span Boo.com was live for about 6 months
Site too complex for users
Losing money and had to discount clothing 40 percent
Poor planning and control
Budgeting, planning, execution
Bought out by Fashionmall.com

7. Recommendations Start with smaller region Established a firm budget
Test the software
Prevented slow times
Access issues
Researched what the users had
Type on internet service
What their expectations were