1. Creating better open ARM hardware

2. Agenda The new mbed mission Industry collaboration
Creating better open ARM hardware

3. ARM in classic embedded
1.9 billion
ARM Cortex-M devices shipped in 2012
by leading semiconductor companies
32-bit intelligence starting at $0.32
MCUs
radios
sensors
Relative growth in MCU & smartcard
Embedded up 25% from 1.8bn last year

4. mbed Objective
IoT!
Make the creation of billions of connected devices possible

5. Why IoT is interesting to mbed!
2.0 mm
1.9 mm
Why IoT is interesting to mbed!
“By 2018, 50% of IoT
solutions will be from
start-ups less than 3
years old” - Gartner

6. Enabling key IoT technologies in mbed!
Internet
Make billions of IoT devices a reality (and ARM based…)
the right ecosystem and tools
an army of developers
Engage with customers
User programmable devices: mbed tools
mbed tools for MCU, user programmable radio, smart sensors
Enable a huge user audience to get to volume faster, low-cost boards, analytics
Instant integration of user projects to cloud service and IoT technologies
Enables a solution sell with other components
NXP, Atmel, Cypress, SiLabs, Gainspan targets
How to engage on mbed tools
New, more accessible business model
licensing structure summary
First steps on engagement (collateral, howto)
 ‘Dumb’ sensor and radio: mbed project
Contribute component to database (very low barrier)
Their users have instant access to ARM mbed community
Primed for licensing ARM Cortex-M processors when the need arises
Maxim, Linear, SiLabs, Analog Devices, Invensense, Vital Connect, Intersil, IDT
ARM licensee radio & sensor groups : mbed project  (perhaps hide this slide? we can address doug and Kristen directly on this)
No user programmable ARM processor today  
Engage these groups as mbed contributors
Enables them to  solution sell of components with MCU
Solve internal communication / software support issues
TI Wireless, Freescale Sensor targets
How to engage on mbed project
This is what the component database looks like
Technical details are on this /blog
to engage
mbed summary
Summary
Your account can add to the open source component database today
New business model on tools
An ecosystem catalyst for IoT
Team picture

7. Web 2.0 and Smartphone Industries

8. What Enabled the Mobile Computing Revolution?
Smart, low-power, connected devices
Cortex-R
Cortex-A 3G
LTE
Standards based internet capabilities
Browsers, Javascript, HTTP, TLS
Mobile Computing
Eco-systems enabled by trust
Platforms and community development

9. What is Required to Enable the Internet of Things?
Smart, low-power, connected devices
IEEE
Cortex-A
Cortex-M
Standards based internet capabilities
Local
processing
Security
Communication
Discovery
Data Storage & Analytics
Management
Applications
nodes
Internet of Things
Eco-systems enabled by trust
Devices
Applications
Big Data
Security, Trust and Scale
Platforms and community development
Device
Platform

10. Next Era of Embedded Development
Assembler C
Platform

11. mbed Platform
HDK
SDK
Component Database
mbed Compiler

12. IoT Connectivity in mbed SDK
Now
New
Next
Ethernet
Bluetooth LE
Wi-Fi
BLE APIs in Beta
6LoWPAN
Cellular

13. Free Online Development Online Collaboration Tools
Supporting Tools
Free Online Development
Online Collaboration Tools

14. Agenda The new mbed mission Industry collaboration
Creating better open ARM hardware (with an IoT focus)

15. Industry Collaboration
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers

16. MCU Vendors Deep relationships enables influence New features
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Deep relationships enables influence
New features
New best practices
Understanding and addressing new markets

17. Component Vendors
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Quite often are different divisions of our MCU vendors
Showcasing their offerings
Composable designs
Hardware reference
Software drivers
Production test

18. Hardware and OEM Manufacturing is easy! (When you know how)
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Manufacturing is easy! (When you know how)
Alignment with manufacturing houses to help smooth the transition to production
Component Libraries
Test infrastructure
Best practice
Leading the way

19. Carriers Carriers all have their own M2M strategy
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Carriers all have their own M2M strategy
Some Vertical, some Disaggregated
Biggest challenges are the business models
Large customer base, process driven
Very high MOQs
Other Technologies coming along
Whitespace, Sigfox, LoRa

20. Cloud Services
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Service providers looking at how to reach the broadest audience
Hardware platform support
Ensuring production quality
Providing starter kits
Adding value through carriers
Self perpetuating ecosystem

21. Enterprise Global names, Global strategies Big Data platforms
mbed
Cloud Services
Enterprise
Hardware and OEM
Component Vendors
MCU Vendors
Carriers
Global names, Global strategies
Big Data platforms
Instrumentation, and Little Data
These are the orgainsations that will generate the volume demand (and make the acquisitions!)

22. Agenda The new mbed mission Industry collaboration
Creating better open ARM hardware (with an IoT focus)

23. Creating better ARM hardware [ for IoT ]
Better is an a misleading word.
It will always be possible to make bad hardware
The key is to enable a diverse ecosystem of developers to be more productive
The mbed HDKis designed to help this
Fragmentation is the real competition, or even enemy
Collaborative consolidation of technology, products and services
Black-boxing and abstracting is the way forward

24. Fragmentation - The “F” word
Fragmentation is an issue for commodity technology
Debug probe poviding USB to JTAG/SWD bridge
Enough already!

25. CMSIS-DAP
Invented as a standard way of exposing the Coresight DAP instruction set
Its non-proprietary, its just the DAP instruction set!
Commoditises everything between the SWD connector and the host debug driver
First implementation was over USB, but the transport could be anything
Exposed as a USB HID end point
Debug/programming can now be done in any tool/language that can bind to USB HID
Custom tools, custom debug scripts – the power is in the hands of the developer

26. Flash Algorithms – (A personal pet hate!)
Off - Topic
Rant
The complexity of the flash algorithm is in the debug host
Flash algo and routines downloaded to SRAM and executed
The hard-to-debug algo work is replicated over and over
The debug host shouldn’t care about the algorithm – No one should care!
Silicon partner should provide algorithm in on-chip ROM, or standard flash location
Standard API, called through DAP
A long term goal..

27. Hardware libraries
Component tree sourcing remains a barrier at low volume, just to get something made
At higher volume optimisation makes sense
At very high volume, it will be done for you!
Seeedstudios Open Parts Library is and an interesting initiative I see a lot of value in
(80% of the tree is already there!)
A kit exists!

28. Software best practices
I’ll not talk about this too much
See Bogdans presentation for more details 
12:00, Firmware Sala
Initiatives around Test Driven Development and Unit Testing
Get developers thinking about test at the start, especially if their goal is production

29. Hardware best practices
Seeedstudio spend 2-4 weeks per 3rd party project developing the test software and jig
Test only considered at the production hand off
Hardware respins common
Test software written from scratch

30. mbed HDK – Pulling it all together

31. mbed HDK Pulling it all together – Debug interface
A series of debug interface reference implementations at schematic level
Includes CMSIS-DAP support
Includes Drag and Drop, USB UART
Implementations with each silicon partner
Built in alignment with OPL
Includes board level test hooks

32. mbed HDK Pulling it all together – Components
Component vendors and partners add components
Composable subsystems (complete, with passives etc)
Critical layout as needed
Built in alignment with OPL
Includes board level test hooks
Component software for HDK implementation

33. mbed HDK Pulling it all together – debug interface
Debug interface source under Apache 2.0
Debug interface source builds for specific HDK implementations
(not examples!)
Specification maintained by Keil
CMSIS-DAP
Drag and Drop
USB UART …
Roadmap
Includes flash algorithms
Exciting new features 

34. mbed HDK Pulling it all together – The future
All speculation at this stage, but I believe that :
The HDK can be extended to offer features to smooth the transition to production
There is work to do on new EDA/CAD tool flows
For IoT, communication modules will become the focus
80% of the resources
Complex design (hardware and software)
Complex and expensive qualifications
HDK will start to include mbed enabled, qualified modules soon!

35. Thank you for listening! Questions?