1. How to do a country launch of WBCi Tool?

2. The Need
WBCi launch is IBFAN Asia’s deliverable under the World Bank project (SAFANSI) with the following objectives :
To create awareness about the WBCi tool as a milestone tool to budget the strategies for implementing GSIYCF
To reach and assist national program managers ,partners , government, donors,policy makers for financial planning of IYCF policy and programes
To attract public attention for future advocacy

3. Worldwide Launch and Action
The report and tool has been launched worldwide
INDIA 
CANADA
MEXICO
COLOMBIA
COSTA RICA
GUATEMALA 
BANGLADESH
NEPAL 
​AUSTRALIA
INDONESIA
EGYPT
AFGHANISTAN Photo: India Launch by Dy. Chairman Planning Commission of India , December 2014
Plan to introduce / use of tool in 20 more countries in 2014

4. WBCi launched at the World Health Assembly 21 May 2014
WBCi Launched at World Health Assembly in partnership with WHO Geneva, May 2014
At the launch at the WHA was conducted in partnership with WHO .
Here you can see ..Franchesco Branca ,Director Nutrition ,WHO with the WBCi team
WBCI team
Arun gupta
Dr.Ludin
Lida regional coordinator of ibfan europe
Julie smith Health economist from australia
Alexandro iilameo , phillipines
Julie and alex are the authors of the need to invest in babies report
WBCi launched at the World Health Assembly 21 May 2014

5. The Launch : Two Components
WBCi Tool Kit
Demo Video
Excel Software
User Manual
WBCi brochure
Financial Tool PPT
Costing Table
Advocacy Package
The report and executive summary
Communication Brochure
Press Release template
Banner template and Content CD cover
Here the trainer will explain that the launch has two basic components and they contain what .

6. WBCi Tool Kit User Manual WBCi Brochure The excel Software
The components Of WBCi tool kit in pictorial representation
User Manual
WBCi Brochure
The excel Software

7. Components of WBCi excel software
Components of the WBCi software need to explained briefly as they can be explained at the launch using the software itself. It will help in reinforcing the things explained in the demo video . Also , the trainer will communicate the importance about the emphasis given to the tool as it helps program managers and policy makers to do the financial planning practically .

8. Components of the Advocacy Package
Here is the pictorial representation of the advocacy package

9. Process … Organize a press conference Arrange the logistics
Invite local media through circulating media invites
Translate the executive summary and communication in your local language
(if required )
Compile a press kit ( WBCi tool kit + Advocacy Package in the CD)
Issue a press release in local language and address the media
Document the event and generate a report with photographs and media coverage
Send the report to IBFAN Asia to be published at the website
In this slide we will explain the process the launch team has to follow to execute the press conference