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THE BEST OF THE BEST MEDIA KIT March 2015. AT A GLANCE In AM740, I’ve created an old-fashioned full-service throwback. We offer listeners an alternative.

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Presentation on theme: "THE BEST OF THE BEST MEDIA KIT March 2015. AT A GLANCE In AM740, I’ve created an old-fashioned full-service throwback. We offer listeners an alternative."— Presentation transcript:

1 THE BEST OF THE BEST MEDIA KIT March 2015

2 AT A GLANCE In AM740, I’ve created an old-fashioned full-service throwback. We offer listeners an alternative to the automated, cookie cutter radio stations. We still originate live music and present the ever more rare pop classics from the 50s and 60s. We celebrate the music of an age when the tempo was slower, you could still make out the words, and people still believed in love.” Moses Znaimer “TORONTO’S BEST RADIO STATION!” Dave Bidini, National Post POP. VINTAGE. SENTIMENTAL. The New AM740 has the largest broadcast footprint in North America, with its rare 50,000 ‑ watt clear channel frequency that reaches extensive parts of Ontario, Quebec & 28 American states. It is the only AM channel still playing music in Canada’s largest market, presenting four decades of pop classics, from the ’50s to the ’90s, plus adult standards performed by today’s top artists. Libby Znaimer’s Zoomer Reports, with health and lifestyle tips for living well, air four times daily. Weekends feature more than two dozen specialty programs on subjects ranging from gardening and finances to car care and conspiracy theories. Unique to the Station are live from the concert lobby performances, broadcast live-to-air from the station’s lobby studio. Featured stars have included Judy Collins, Dan Hill, Murray McLauchlan, Michael Burgess, John McDermott, Sophie Milman, Harry Connick Jr., and Bryan Adams.

3 MISSION STATEMENT 89% OF LISTENERS ARE ZOOMERS! #1 A45+ COMPOSITION OF ALL COMMERICAL RADIO STATIONS IN TORONTO Source: **BBM PPM (R1 2015 Dec, 1, 2014 – March 1, 2015), Full Coverage, Mo-Su 5a-1a, A2 In 2008 Moses Znaimer launched and popularized their term Zoomer (Boomers with zip!) to denote the 15.3 million authoritative voice for Canadians formerly known as the “45plus”. Since then he has assembled a full suite of media (including Classical 96.3fm, 103.1fm, and 102.9fm) dedicated to being the authoritative voices for Zoomers – unequivocally the single most powerful consumer group in history of the world! For Listeners our mission is to be Classic music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA. For advertisers our mission is to provide the showcase their message deserve, and offer the most effective means of communication with the Zoomer population – a market of 15.3 million people accounting for 55% of all consumer spending and controlling 77% of the wealth. ARE YOU SPEAKING TO THEM? Communication means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. AM740 will show you why context and content matter – a strategy that places your brand at the forefront with listeners. Sources:. Stats Canada Population estimates, November 25, 2013. PMB Spring 2014 (% of Combined Spending Totals)

4 AUDIENCE PROFILE Sources: BBM PPM (R1 2015) Dec 1, 2014 to March 1, 2015, Full Coverage, Mo-Su 5A-1A, A2+, Comp% AMA Call Letters: CFZM Format: Adult Standards Dial Position: 740 Online: ZoomerRadio.ca Age 45+..........................................................................89% Male/Female........................................................41% /59% Hold Stocks, Mutual Funds or RRSPs.......................... 92% Principal Grocery Shopper.......................................... 78% Vacation Past 12 Months (any location).................... 77% Homeowners................................................................ 74% Mortgage Free Homeowners..................................... 62% Casual Dining Past 30 Days.......................................... 61% Personally Garden...................................................... 60% Home Improvement Spenders..................................... 52% ONE OF TORONTO’S TOP RADIO STATIONS FOR TIME SPENT LISTENING* 599,000 LISTENERS TUNE INTO AM 740 FOR ALMOST 2.5 MILLION HOURS EVERY WEEK! FACTOID OUR LISTENERS HAVE THE MOST MONEY IN THE BANK! AM 740 listeners possess the highest* average savings & investments at $203,000 still #1! (RTS Fall 2014)

5 AM740 DELIVERS …  The largest broadcast footprint in Canada  A format specifically designed to serve the Zoomer (45+) demographic  Over 2 dozen specialty programs  The only remaining music station on AM  The only station playing standards/oldies in Toronto  Top quality talent  Canada’s best known Consumer Advocate (Dale Goldhawk)  Toronto Rock ‘n’ Roll Legend (Robbie Lane)  Toronto’s longest-serving radio host (Denis Snowdon)  Listeners with maturity and money to spend Highest average saving & investments ($203,000)* #3 Net Worth ($703,000)*  A large composition against Zoomer/A45+ (89%)**  A high number of daily listening session (avg. of 6.4 per day)**  Time spent listening (avg. of 4.2 hours tuned per week)** Source: Compared against all Toronto commercial radio stations. *BBM RTS Toronto, Fall 2014, Adults 12+ (Net worth calculated as Average Saving and investments + Average Home Value – Average Debt and Liabilities). **BBM PPM (R1 2015) Mo-Su 5a-1a, Full Coverage, Adults 2+. THE AM740 ADVANTAGE ………………………………………………………………………………………………………………………….......

6 A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE + The New Classical FM & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,535,000! Source: BBM PPM (R1 2015) Dec. 1, 2014 – March 1, 2015, 2014, Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS! AM 740 $203,000 Classical FM $184,000 TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH! Classical FM$744,000 AM 740 $703,000 Source: BBM RTS Toronto Fall 2014, A12+ (calculated as average home value + average savings & investments – debts & liabilities) Buy both AM740 & The New Classical FM and balance your Zoomer targeted buy. AVERAGE AGE AM 740 60 Classical FM 53 A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+ AM 740 38% 62% Classical FM 51% 49% Source: BBM PPM (R1 2015) Dec. 1, 2014 to March 1, 2015, Full Coverage, Mo-Su 5a-1a, Avg Age (2+AMA) & % A45+ % Comp Weekly Cume

7 COVERAGE AREA COVERAGE Kingston to Windsor | Parry Sound to Pittsburgh NATIONAL & INTERNATIONAL COVERAGE www.am740.ca | Rogers Digital 949 AVERAGE MINUTE AUDIENCE 17,800 Full Coverage 12,700 Toronto Central DAILY CUME 247,000 Full Coverage 167,000 Toronto Central WEEKLY CUME 599,000 Full Coverage 392,000 Toronto Central Source: BBM PPM (R1 2015), Dec. 1, 2014 to March 1, 2015, Full Coverage, Mo-Su 5a-1a, Adults 2+

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9 Print Digital LEVERAGE THE FULL POWER OF ZOOMERMEDIA BEYOND THE DIAL OPPORTUNITES TelevisionRadio Events ZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.

10 CONTACTS …………………………………………………………………………………………………………………………....... GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALES DAN HAMILTON d.hamilton@zoomermedia.cad.hamilton@zoomermedia.ca VICE PRESIDENT OF SALES, RADIO DIVISION BYRON GARBY b.garby@mzmedia.com SENIOR DIRECTOR OF INTEGRATION AND DIRECTOR OF RADIO MARKETING. LISA RICHLER l.richler@mzmedia.com VICE PRESIDENT, PROMOTIONS CHRSTOPHER RANDALL Christopher@mzmedia.com TARGET BROADCAST SALES INC., PRESIDENT STEPHEN SIENKO ssienko@targetbroadcast.com GENERAL INQUIRES 416 367 5353 CONTEST PHONE NUMBERS Local 416 360 0740 Toll Free in Ontario 1 866 740 4740 MAILING ADDRESS The New AM 740, 70 Jefferson Avenue, Toronto, Ontario, M6K 1Y4 The New AM740 is a part of MZ Media Inc, a division of ZoomerMedia Limited(TSX: ZUM) – all under the leadership of Moses Znaimer. Canadian broadcast icon and ZoomerMedia President & CEO.


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