1. 1 MNGT 481 - Business Strategy and Policy Spring 2015 Section 101: Monday-Wednesday, 5:00 to 6:15 pm, ST 210 Professor Donald Kopka, Ph.D. Assistant Professor Management Dept. http://pages.towson.edu/kopka/to wson_strategy.htm

2. 2 FORM A GROUP As a group, spend the next 20 minutes developing a description of conditions in the United States that might affect business over the next 1 to 5 years Identify some condition or development that you think offers exciting possibilities for business

3. GROUP DESCRIPTION OF UNITED STATES BUSINESS CONDITIONS 3

4. 4 DEFINITION OF STRATEGY HANDOUT TRADITIONAL FIT OF Business with Environment –General Environment –Industry Environment

5. 5 Add Value Example Stakeholders: Customers Owners Employees Government Lenders/Bankers Community Industry Suppliers Added Value:

6. 6 Read assigned chapters in textbook according to course schedule Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce, Strategic Management: Concepts and Tools for Creating Real World Strategy, Preliminary Edition, Wiley, 2015. Textbook provided FREE by Professor Kopka on Wednesday, January 28, 2015. Read Chapter 1 for Monday, February 2, 2015 Go to website, http://pages.towson.edu/kopka/towson_strategy.htm –Syllabus and course schedule to be posted by February 1, 2015 and will be discussed on February 2, 2015. Three keys to course –Follow Directions –Communications is cumulative –Communications is comprehensive