1. Copyright © 2004/5 Bolton Institute Colour Major issue with colour is poor selection Most non designers do not consider whether or not colours ‘go together’ Screen design is also a particular consideration Although we do not expect you to be a graphic designer we do expect you to have the fundamentals Colour can make or break multimedia and can say a lot about the product without the need for text

2. Copyright © 2004/5 Bolton Institute Colour Processing It is useful to look at how colour is produced so we can make good colour choices Printed media uses the 4 colour print process, spot colour and black and white ( it can use more but lets not confuse the issue) Moiré pattern

3. Copyright © 2004/5 Bolton Institute Colour Processing Screen based colour works slightly differently. Red Green Blue or RGB is the alternative colour palette for screen media, to behave in the same way traditional TV screens work

4. Copyright © 2004/5 Bolton Institute The Web Palette Indexed colour is another option and predominately referred to as the web based colour palette, normally distinguishable from the slightly pixelly nature. The reason for this is the 256 web safe colours

5. Copyright © 2004/5 Bolton Institute Colour and the emotive Layout is useful and we will look at this later but colour is more important It can convey emotion, lead us and tell us a lot about something without reading anything It give the impression of depth, which can be quite helpful on a 2 dimensional screen with lots of windows Follow some of the links on the website to look into complementary and contrasting colour

6. Copyright © 2004/5 Bolton Institute Colour and the emotive Colour can also show emotion through its symbolism

7. Copyright © 2004/5 Bolton Institute Colour and emotion Lets have a look at some colours and consider its effect.

8. Copyright © 2004/5 Bolton Institute Colour and emotion

9. Copyright © 2004/5 Bolton Institute Colour and emotion

10. Copyright © 2004/5 Bolton Institute Colour and emotion

11. Copyright © 2004/5 Bolton Institute Colour and emotion