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Tropenbos International Wageningen, the Netherlands Communication in tropical forests: the Tropenbos approach Jelle Maas Senior Communication Officer Tropenbos.

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Presentation on theme: "Tropenbos International Wageningen, the Netherlands Communication in tropical forests: the Tropenbos approach Jelle Maas Senior Communication Officer Tropenbos."— Presentation transcript:

1 Tropenbos International Wageningen, the Netherlands Communication in tropical forests: the Tropenbos approach Jelle Maas Senior Communication Officer Tropenbos International

2 Wageningen, the Netherlands Tropenbos International Improving tropical forest management for people, conservation and sustainable development  > 1000 publications  > 500 researchers  > 200 organisations

3 Tropenbos International Wageningen, the Netherlands Colombia Kalimantan Vietnam Ghana Suriname Guyana Ivory Coast Cameroon

4 Tropenbos International Wageningen, the Netherlands Communication issues Strategic  Uptake & impact of results Corporate  Management communication  Internal communication  External communication

5 Tropenbos International Wageningen, the Netherlands Strategic Communication Communication in Management Team and Board (strategic interest). Intrinsic part of every programme Impact  relevant information timely available  Tailor made information  Establish dialogue Means  Local communication officers  Programme development

6 Tropenbos International Wageningen, the Netherlands Communication in programme development Stakeholder consultation Problem identification Generating Information Priority setting Dissemination Uptake Implementation

7 Tropenbos International Wageningen, the Netherlands Internal communication Corporate identity Procedures Reporting Physical distance Time differences Intercultural Problems E-mail & Internet intercultural staff Awareness Flexibility Solutions

8 Tropenbos International Wageningen, the Netherlands External communication Corporate image Results Wide array of target groups Information competition Problems Dialogue Tailor made Solutions

9 Tropenbos International Wageningen, the Netherlands Target Groups Donors Science Forest management General Public Policy Media Internal

10 Tropenbos International Wageningen, the Netherlands Communication tools PublicationsPeriodicalsInternet & E-mail Meetings Posters & leaflets CD-Roms Factsheets Logo

11 Tropenbos International Wageningen, the Netherlands Improving PR Strategies  Implement communication from start  Continuous dialogue  Timely  Tailor made  flexible  New media  Collaboration

12 Tropenbos International Wageningen, the Netherlands Motivating scientists  Training of skills  Bigger picture (relevancy)  Attractive target group


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