1. Chapter 1 - 1 1-1 PLANNING BUSINESS MESSAGES

2. Chapter 1 - 2 Case: Requesting a recommendation After four years’ study in Northeastern University, you are looking for a job. Ask some professor to write a letter of recommendation for you.

3. Chapter 1 - 3 The Three-Step Process Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Compose the Message PlanningCompletingWriting

4. Chapter 1 - 4 Optimizing Your Time 50% Planning 25% Writing 25% Completing

5. Chapter 1 - 5 Analyzing the Situation Who is the audience? What is the purpose?

6. Chapter 1 - 6 Define Your Purpose General Purpose Specific Purpose To Inform To Persuade To Collaborate Your Goals Audience Actions Audience Thoughts

7. Chapter 1 - 7 Check Your Purpose What will change? Is it realistic? Is the timing right? Is it acceptable?

8. Chapter 1 - 8 Profile Your Audience Knowledge Level Expectations Probable Reaction Primary Members Size and Location Composition

9. Chapter 1 - 9 Gathering Information Uncover Needs Find Your Focus Provide Information

10. Chapter 1 - 10 Select the Medium Oral Written ElectronicVisual

11. Chapter 1 - 11 Oral Communication Conversations Interviews Speeches Presentations Meetings

12. Chapter 1 - 12 Written Communication MemosLetters ReportsProposals

13. Chapter 1 - 13 Visual Communication Communicate Fast Clarify Complexity Overcome Barriers Expedite Memory

14. Chapter 1 - 14 Electronic Communication Oral Media Written Media Visual Media

15. Chapter 1 - 15 Choosing the Medium Choosing the Medium Message Urgency Message Urgency Cost Factors Cost Factors Audience Preferences Audience Preferences Media Richness Media Richness Media Limitations Media Limitations Message Formality Message Formality

16. Chapter 1 - 16

17. Chapter 1 - 17 Benefits of Organization The AudienceThe Writer Understanding Acceptance Time Efficiency Energy Career

18. Chapter 1 - 18 Overall Subject of the Message Overall Subject of the Message Specific Statement About the Topic Specific Statement About the Topic The Topic The Main Idea Defining the Main Idea

19. Chapter 1 - 19 Generating Ideas Brainstorming Mind Mapping Storyteller’s Tour Journalistic Approach Questions and Answers

20. Chapter 1 - 20 Limiting Message Scope Length Limits Support Points Subject Matter Audience Knowledge

21. Chapter 1 - 21 Choosing the Approach Direct Approach Indirect Approach Audience Reaction Message Length Message Type

22. Chapter 1 - 22 Outlining the Content I.First Major Point A.First subpoint B.Second subpoint 1.Evidence 2.Evidence C.Third subpoint II.Second Major Point A.First subpoint B.Second subpoint 1.0First Major Point 1.1First subpoint 1.2Second subpoint 1.2.1Evidence 1.2.2Evidence 1.3Third subpoint 2.0Second Major Point 2.1First subpoint 2.2Second subpoint AlphanumericDecimal

23. Chapter 1 - 23 Organization Chart Outlines The Main Idea I. Major Point II. Major Point III. Major Point A. Evidence B. Evidence C. Evidence A. Evidence B. Evidence C. Evidence A. Evidence B. Evidence C. Evidence

24. Chapter 1 - 24 Basic Message Structure State Main Idea State Major Points Provide Evidence

25. Chapter 1 - 25 Planning Business Messages